{"id":892,"date":"2018-12-15T15:17:53","date_gmt":"2018-12-15T14:17:53","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=892"},"modified":"2018-12-24T10:41:48","modified_gmt":"2018-12-24T09:41:48","slug":"revue-de-presse-du-16-12-2018","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2018\/12\/15\/revue-de-presse-du-16-12-2018\/","title":{"rendered":"Revue de presse du 16\/12\/2018"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>&nbsp;<\/p>\n<table width=\"628\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/concept-non-alimentaire-bien-chez-moi-l-enseigne-a-destination-des-seniors,305646\" target=\"_blank\" rel=\"https:\/\/www.lsa-conso.fr\/concept-non-alimentaire-bien-chez-moi-l-enseigne-a-destination-des-seniors,305646 noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">Un article sur un nouveau concept de magasin lanc\u00e9 par le groupe Intermarch\u00e9 et positionn\u00e9 sur le segment de la silver \u00e9conomie<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_895\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.neoproduits.com\/startups\/la-start-up-neos-experimente-son-systeme-dencaissement-mobile-dans-4-enseignes\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-895\" class=\"wp-image-895 size-thumbnail\" title=\"https:\/\/www.neoproduits.com\/startups\/la-start-up-neos-experimente-son-systeme-dencaissement-mobile-dans-4-enseignes\/\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/LOGO-rework-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-895\" class=\"wp-caption-text\">Un court article sur la proposition d&rsquo;une startup pour la digitalisation de l&rsquo;encaissement dans le commerce traditionnel.<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_814\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.liberation.fr\/france\/2018\/12\/10\/pour-les-commercants-les-clients-n-ont-tout-simplement-pas-envie-d-acheter_1697212\" target=\"_blank\" rel=\"https:\/\/www.liberation.fr\/france\/2018\/12\/10\/pour-les-commercants-les-clients-n-ont-tout-simplement-pas-envie-d-acheter_1697212 noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-814\" class=\"wp-image-814 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/logo-liberation-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-814\" class=\"wp-caption-text\">Un article argument\u00e9 sur l&rsquo;\u00e9volution de la consommation pouvant faire craindre une fin du commerce traditionnel.<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_826\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/officieldelafranchise.fr\/actualites\/lactualite-vue-par-la-redaction\/revenus-age-nombre-de-points-de-vente-qui-sont-les-franchiseurs-et-les-franchises-12122018\" target=\"_blank\" rel=\"http:\/\/officieldelafranchise.fr\/actualites\/lactualite-vue-par-la-redaction\/revenus-age-nombre-de-points-de-vente-qui-sont-les-franchiseurs-et-les-franchises-12122018 noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-826\" class=\"wp-image-826 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/officiel-de-la-franchise-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-826\" class=\"wp-caption-text\">Un enqu\u00eate compl\u00e8te et imag\u00e9e sur le profil actuel des franchis\u00e9s.<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_896\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/presselib.com\/campagne-de-publicite-coffrets-cadeaux-ou-en-edition-limitee-cartes-et-offres-speciales-pour-les-fetes-la-fameuse-comtesse-du-barry-a-mis-les-petits-plats-dans-les-grands\/\" target=\"_blank\" rel=\"https:\/\/presselib.com\/campagne-de-publicite-coffrets-cadeaux-ou-en-edition-limitee-cartes-et-offres-speciales-pour-les-fetes-la-fameuse-comtesse-du-barry-a-mis-les-petits-plats-dans-les-grands\/ noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-896\" class=\"wp-image-896 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-press-lib-150x88.png\" alt=\"\" width=\"150\" height=\"88\" \/><\/a><p id=\"caption-attachment-896\" class=\"wp-caption-text\">Un article sur la strat\u00e9gie mise en place \u00e0 l&rsquo;occasion des f\u00eates de fin d&rsquo;ann\u00e9e par l\u2019enseigne \u00ab\u00a0Comtesse du Barry\u00a0\u00bb<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_897\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/viuz.com\/annonce\/2018\/12\/13\/le-e-commerce-representera-25-des-ventes-du-secteur-de-la-mode-dici-2020\/\" target=\"_blank\" rel=\"https:\/\/viuz.com\/annonce\/2018\/12\/13\/le-e-commerce-representera-25-des-ventes-du-secteur-de-la-mode-dici-2020\/ noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-897\" class=\"wp-image-897 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/iz-150x73.png\" alt=\"\" width=\"150\" height=\"73\" \/><\/a><p id=\"caption-attachment-897\" class=\"wp-caption-text\">Un article sur la part croissante du e-commerce sur le secteur de la mode et les perspectives \u00e0 court terme.<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_826\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/officieldelafranchise.fr\/actualites\/lactualite-vue-par-la-redaction\/mr-bricolage-souhaite-ceder-ses-magasins-integres-14122018\" target=\"_blank\" rel=\"http:\/\/officieldelafranchise.fr\/actualites\/lactualite-vue-par-la-redaction\/mr-bricolage-souhaite-ceder-ses-magasins-integres-14122018 noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-826\" class=\"wp-image-826 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/officiel-de-la-franchise-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-826\" class=\"wp-caption-text\">Un article sur l&rsquo;enseigne M. Bricolage qui passe d&rsquo;une strat\u00e9gie de commerce int\u00e9gr\u00e9 \u00e0 une strat\u00e9gie de franchise pour des raisons \u00e9conomiques.<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/concept-alimentaire-le-4-nouveau-laboratoire-grandeur-nature-de-casino,305681\" target=\"_blank\" rel=\"https:\/\/www.lsa-conso.fr\/concept-alimentaire-le-4-nouveau-laboratoire-grandeur-nature-de-casino,305681 noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">Un article sur le nouveau concept store du groupe Casino. Le 4 : un commerce clairement ancr\u00e9 sur le digital.<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_825\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.olivierdauvers.fr\/2018\/12\/15\/samedi-conso-mon-carnet-retail-mais-pas-que-de-la-semaine-61\/\" target=\"_blank\" rel=\"https:\/\/www.olivierdauvers.fr\/2018\/12\/15\/samedi-conso-mon-carnet-retail-mais-pas-que-de-la-semaine-61\/ noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-825\" class=\"wp-image-825 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/le-web-grande-conso-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-825\" class=\"wp-caption-text\">Une petite touche d&rsquo;humour pour finir cette revue de presse ? Visitez donc ce blog (tr\u00e8s moqueur) sur la grande distribution (entre autres&#8230;).<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center\">BONUS Deux vid\u00e9os indispensables pour nourrir vos s\u00e9ances avec l&rsquo;\u00e9volution actuelle du commerce :<\/p>\n<table width=\"627\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_899\" style=\"width: 230px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=MDcQ2BHDTno\" target=\"_blank\" rel=\"https:\/\/www.youtube.com\/watch?v=MDcQ2BHDTno noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-899\" class=\"wp-image-899\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/BFM-ere-du-client-API.png\" alt=\"\" width=\"220\" height=\"126\" \/><\/a><p id=\"caption-attachment-899\" class=\"wp-caption-text\">Une vid\u00e9o de BFM pr\u00e9sentant l&rsquo;\u00e9volution de la relation client gr\u00e2ce aux API (Interface de Programmation Applicative)<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_900\" style=\"width: 230px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=VRxxBDF4Lus\" target=\"_blank\" rel=\"https:\/\/www.youtube.com\/watch?v=VRxxBDF4Lus noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-900\" class=\"wp-image-900\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/le-4.png\" alt=\"\" width=\"220\" height=\"116\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/le-4.png 2472w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/le-4-300x158.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/le-4-768x404.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/le-4-1024x539.png 1024w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/a><p id=\"caption-attachment-900\" class=\"wp-caption-text\">Vid\u00e9o pr\u00e9sentant le concept store du groupe Casino \u00e9voqu\u00e9 dans l&rsquo;article de LSA juste au dessus.<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse &nbsp; BONUS Deux vid\u00e9os indispensables pour nourrir vos s\u00e9ances avec l&rsquo;\u00e9volution actuelle du commerce :<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-892","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=892"}],"version-history":[{"count":4,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/892\/revisions"}],"predecessor-version":[{"id":903,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/892\/revisions\/903"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}