{"id":874,"date":"2018-12-08T18:23:47","date_gmt":"2018-12-08T17:23:47","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=874"},"modified":"2018-12-24T10:42:04","modified_gmt":"2018-12-24T09:42:04","slug":"revue-de-presse-du-09-12-18","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2018\/12\/08\/revue-de-presse-du-09-12-18\/","title":{"rendered":"Revue de presse du 09\/12\/18"},"content":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p>Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>&nbsp;<\/p>\n<table width=\"628\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_875\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/brandnewsblog.com\/2018\/12\/02\/entre-mort-annoncee-des-hypermarches-et-declin-de-la-consommation-ou-et-comment-acheterons-nous-demain\/\" target=\"_blank\" rel=\"https:\/\/brandnewsblog.com\/2018\/12\/02\/entre-mort-annoncee-des-hypermarches-et-declin-de-la-consommation-ou-et-comment-acheterons-nous-demain\/ noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-875\" class=\"wp-image-875 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-brand-news-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-875\" class=\"wp-caption-text\">Un article qui tente de d\u00e9finir comment la consommation va \u00e9voluer dans les ann\u00e9es venir<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_876\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.duperrin.com\/2018\/11\/29\/idees-recues-sur-la-transformation-des-petites-et-moyennes-entreprises\/\" target=\"_blank\" rel=\"https:\/\/www.duperrin.com\/2018\/11\/29\/idees-recues-sur-la-transformation-des-petites-et-moyennes-entreprises\/ noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-876\" class=\"wp-image-876 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-bertran-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-876\" class=\"wp-caption-text\">Un petit article \u00ab\u00a0eco-droit\u00a0\u00bb sur la gestion des PME<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_877\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.franchise-magazine.com\/news-franchise\/premiere-franchise-a-marseille-pour-palais-des-thes\" target=\"_blank\" rel=\"https:\/\/www.franchise-magazine.com\/news-franchise\/premiere-franchise-a-marseille-pour-palais-des-thes noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-877\" class=\"wp-image-877 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-FM-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-877\" class=\"wp-caption-text\">Un article sur une nouvelle franchise venue de Marseille : \u00ab\u00a0Palais des Th\u00e9s\u00a0\u00bb<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_878\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.gpomag.fr\/web\/marketing\/marketing-et-relation-client\/relation-client-et-intelligence-artificielle\" target=\"_blank\" rel=\"https:\/\/www.gpomag.fr\/web\/marketing\/marketing-et-relation-client\/relation-client-et-intelligence-artificielle noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-878\" class=\"wp-image-878 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-GPO-Magazine2-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-878\" class=\"wp-caption-text\">Article pointu sur l&rsquo;\u00e9volution de la relation client et le r\u00f4le de l&rsquo;Intelligence Artificielle<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_879\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.dynamique-mag.com\/article\/boutiques-ephemeres-outil-notoriete-visibilite.10953\" target=\"_blank\" rel=\"http:\/\/www.dynamique-mag.com\/article\/boutiques-ephemeres-outil-notoriete-visibilite.10953 noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-879\" class=\"wp-image-879 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-dynamique-mag.com_-150x142.png\" alt=\"\" width=\"150\" height=\"142\" \/><\/a><p id=\"caption-attachment-879\" class=\"wp-caption-text\">Un article sur la mont\u00e9e en puissance des boutiques \u00e9ph\u00e9m\u00e8res<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/cross-canal-1094\/Breves\/Marketing-omnicanal-quatre-attentes-marques-presentees-EXTERIOnMEDIA-France-335336.htm\" target=\"_blank\" rel=\"https:\/\/www.e-marketing.fr\/Thematique\/cross-canal-1094\/Breves\/Marketing-omnicanal-quatre-attentes-marques-presentees-EXTERIOnMEDIA-France-335336.htm noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">Un article sur 4 tendances pour le marketing Omnicanal de certaines marques<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_881\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.fevad.com\/focus-ces-blogs-qui-sont-devenus-des-plateformes-e-commerce-faisant-de-leurs-fideles-lecteurs-des-consommateurs\/\" target=\"_blank\" rel=\"https:\/\/www.fevad.com\/focus-ces-blogs-qui-sont-devenus-des-plateformes-e-commerce-faisant-de-leurs-fideles-lecteurs-des-consommateurs\/ noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-881\" class=\"wp-image-881 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Fevad-logo_carr\u00e9_transparent-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-881\" class=\"wp-caption-text\">Un article de la FEVAD expliquant comment des blog classiques mutent vers le e-commerce<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_882\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.leparisien.fr\/paris-75\/paris-franprix-inaugure-son-magasin-hyperconnecte-a-opera-05-12-2018-7961196.php\" target=\"_blank\" rel=\"http:\/\/www.leparisien.fr\/paris-75\/paris-franprix-inaugure-son-magasin-hyperconnecte-a-opera-05-12-2018-7961196.php noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-882\" class=\"wp-image-882 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-poaris-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-882\" class=\"wp-caption-text\">Article du Parisien sur l&rsquo;ouverture d&rsquo;un magasin Franprix hyperconnect\u00e9<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/thiriet-redouble-d-ambitions,304791\" rel=\"https:\/\/www.lsa-conso.fr\/thiriet-redouble-d-ambitions,304791\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">Article sur la strat\u00e9gie expansive de l&rsquo;enseigne Thiriet<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center\">BONUS Deux vid\u00e9os indispensables pour nourrir vos s\u00e9ances avec l&rsquo;\u00e9volution actuelle du commerce :<\/p>\n<table style=\"height: 60px\" width=\"627\">\n<tbody>\n<tr>\n<td style=\"width: 302px;text-align: center\"><a href=\"https:\/\/www.youtube.com\/watch?v=Kx6LRXGraYU\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-889\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/2018-12-08-18_29_17-2-Effet-ROPO-et-cross-canal-_-omnicanal-YouTube-300x168.png\" alt=\"\" width=\"200\" height=\"112\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/2018-12-08-18_29_17-2-Effet-ROPO-et-cross-canal-_-omnicanal-YouTube-300x168.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/2018-12-08-18_29_17-2-Effet-ROPO-et-cross-canal-_-omnicanal-YouTube-768x430.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/2018-12-08-18_29_17-2-Effet-ROPO-et-cross-canal-_-omnicanal-YouTube-1024x573.png 1024w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><\/td>\n<td style=\"width: 302px\"><a href=\"https:\/\/www.youtube.com\/watch?v=pul7o4udwO4\" target=\"_blank\" rel=\"https:\/\/www.youtube.com\/watch?v=pul7o4udwO4 noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-890\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/2018-12-08-18_30_08-2-Les-Attentes-Omnicanal-du-Client-YouTube-300x168.png\" alt=\"\" width=\"200\" height=\"112\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/2018-12-08-18_30_08-2-Les-Attentes-Omnicanal-du-Client-YouTube-300x168.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/2018-12-08-18_30_08-2-Les-Attentes-Omnicanal-du-Client-YouTube-768x430.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/2018-12-08-18_30_08-2-Les-Attentes-Omnicanal-du-Client-YouTube-1024x573.png 1024w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse &nbsp; BONUS Deux vid\u00e9os indispensables pour nourrir vos s\u00e9ances avec l&rsquo;\u00e9volution actuelle du commerce :<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-874","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=874"}],"version-history":[{"count":6,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/874\/revisions"}],"predecessor-version":[{"id":910,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/874\/revisions\/910"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}