{"id":3756,"date":"2025-11-27T09:24:06","date_gmt":"2025-11-27T08:24:06","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=3756"},"modified":"2025-11-27T09:24:06","modified_gmt":"2025-11-27T08:24:06","slug":"revue-de-presse-du-30-11-25","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2025\/11\/27\/revue-de-presse-du-30-11-25\/","title":{"rendered":"Revue de presse du 30\/11\/25"},"content":{"rendered":"
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L’\u00e9dito de la semaine :<\/strong> A la veille du mois de d\u00e9cembre, d\u00e9couvrez 8 nouveaux articles \u00e9co-gestion et 2 articles sur \u00a0l’IA dans notre m\u00e9tier.\u00a0<\/em><\/p>\n<\/div>\n

La citation de la semaine :<\/strong><\/p>\n

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\u00abQuand on pense qu’il suffirait que les gens n’ach\u00e8tent pas pour que \u00e7a ne se vende plus !\u00bb<\/em> \u2013 Coluche<\/strong><\/p>\n<\/blockquote>\n

\u200b<\/p>\n

Shein VS Europe<\/h2>\n

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\u201cJ\u2019assume\u201d: Shein-BHV, la passe d\u2019armes<\/h2>\n

Au Parlement, Fr\u00e9d\u00e9ric Merlin d\u00e9fend la reprise du BHV et le mod\u00e8le Shein, sous tirs crois\u00e9s des d\u00e9put\u00e9s.<\/p>\n

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Lire l’article complet<\/a><\/td>\n

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Bruxelles serre la vis \u00e0 Shein<\/h3>\n

Transparence, conformit\u00e9, tra\u00e7abilit\u00e9: le Parlement europ\u00e9en hausse le ton et exige des preuves.<\/p>\n

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En vrac<\/h2>\n
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Luxe & retail: le brief qui fait mouche<\/h3>\n

Un concentr\u00e9 d\u2019insights activables pour doper marques et boutiques d\u00e8s maintenant.<\/p>\n

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7 id\u00e9es retail qui \u00ab\u00a0claquent\u00a0\u00bb cette semaine<\/h3>\n

Un diaporama d\u2019exp\u00e9riences et collabs inspirantes pour booster vitrines, trafic et panier.<\/p>\n

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Auchan rebat les cartes avec Intermarch\u00e9<\/h3>\n

Un transfert d\u2019enseignes massif qui va rebattre les territoires, l\u2019offre et la bataille prix.<\/p>\n

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D\u00e9couvrez 8 nouvelles id\u00e9es retail originales<\/h3>\n

De Kiabi \u00e0 Champion en passant par les cons\u00e9quences n\u00e9fastes de l’arriv\u00e9e de Shein pour le BHV, un point d’actualit\u00e9 sur le retail en France…<\/p>\n

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Votre spot vid\u00e9o en quelques minutes ? Merci l\u2019IA d\u2019Amazon<\/h3>\n

Pour attirer les distributeurs le g\u00e9ant propose des outils de plus en plus efficaces et adapt\u00e9s, dont un g\u00e9n\u00e9rateur de vid\u00e9 dop\u00e9 \u00e0 l’IA. L’outil g\u00e9n\u00e8re des pubs produits express, pr\u00eates pour l\u2019A\/B test et l\u2019optimisation retail media.<\/p>\n

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Quand l’\u00e9cran fait vendre plus<\/h3>\n

Preuves \u00e0 l\u2019appui, le digital in-store dope visibilit\u00e9, conversion et panier en p\u00e9riode de promo.<\/p>\n

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Lire l’article complet<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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IA et \u00e9ducation<\/h2>\n

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Alors qu’en France l’exploitation de l’IA dans le syst\u00e8me \u00e9ducatif se d\u00e9veloppe lentement, au Vietnam on passe \u00e0 la vitesse sup\u00e9rieure<\/h3>\n

Du primaire \u00e0 l\u2019universit\u00e9, le Vietnam passe du discours aux plans concrets: budget, formation profs, data partag\u00e9e et cadre \u00e9thique pour une IA vraiment utile en classe.<\/p>\n

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Lire l’article complet<\/a><\/td>\n

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IA \u00e0 l’\u00e9cole : le kit complet des profs<\/h3>\n

Ressources pr\u00eates \u00e0 l\u2019emploi, interviews d\u2019experts, retours de terrain et \u00e9v\u00e9nements: tout pour int\u00e9grer l\u2019IA en classe de fa\u00e7on \u00e9thique, pratique et inspirante.<\/p>\n

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Lire l’article complet<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

L’\u00e9dito de la semaine : A la veille du mois de d\u00e9cembre, d\u00e9couvrez 8 nouveaux articles \u00e9co-gestion et 2 articles sur \u00a0l’IA dans notre m\u00e9tier.\u00a0 La citation de la semaine : \u00abQuand on pense qu’il suffirait que les gens n’ach\u00e8tent pas pour que \u00e7a ne se vende plus !\u00bb \u2013 Coluche \u200b Shein VS Europe … <\/p>\n

Lire la Suite »<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[30,42,32,17,13,14,41,15,36,10,34,35,9,33,40,21,39,46,38,29,22,16],"class_list":["post-3756","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse","tag-academie","tag-actu","tag-actualite","tag-arcu","tag-bac-pro","tag-baccalaureat","tag-cap-epc","tag-commerce","tag-fmrc","tag-lycee-professionnel","tag-mcv","tag-mrc","tag-nouveaute","tag-omnicanal","tag-omnicanalite","tag-pedagogie","tag-presse","tag-ressources-pedagogiques","tag-revue","tag-revue-de-presse","tag-tranversal","tag-vente"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=3756"}],"version-history":[{"count":1,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3756\/revisions"}],"predecessor-version":[{"id":3757,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3756\/revisions\/3757"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=3756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=3756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=3756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}