{"id":3712,"date":"2025-09-20T16:18:38","date_gmt":"2025-09-20T14:18:38","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=3712"},"modified":"2025-09-20T16:18:38","modified_gmt":"2025-09-20T14:18:38","slug":"revue-de-presse-du-21-09-25","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2025\/09\/20\/revue-de-presse-du-21-09-25\/","title":{"rendered":"Revue de presse du 21\/09\/25"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 Scoop It<\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p style=\"text-align: center\"><strong>La citation de la semaine :<\/strong><\/p>\n<blockquote>\n<p dir=\"auto\"><em>\u00ab L&rsquo;enthousiasme est une maladie contagieuse \u00bb <\/em>\u2013 <strong>Micha\u00ebl Aguilar<\/strong><\/p>\n<\/blockquote>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<table width=\"633\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2788\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.blogdumoderateur.com\/barometre-numerique-tpe-pme-france-2025\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2788\" class=\"wp-image-2788 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm.jpg 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2788\" class=\"wp-caption-text\">Barom\u00e8tre 2025 : La fracture num\u00e9rique s\u2019aggrave chez les TPE\u2026<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2713\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/fr.linkedin.com\/posts\/jeromemonange_ecommerce-promotion-labluxuryandretail-activity-7350805351308357632-2jvc\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2713\" class=\"wp-image-2713 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-768x768.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials.png 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2713\" class=\"wp-caption-text\">Stop aux rabais, place au pricing intelligent<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2788\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.blogdumoderateur.com\/email-canal-principal-strategie-reussie-black-friday\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2788\" class=\"wp-image-2788 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm.jpg 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2788\" class=\"wp-caption-text\">Black Friday : l\u2019email pour \u00e9merger dans le bruit<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/strategies-1255\/veille-tribune-2139\/Breves\/castorama-associe-cafe-joyeux-inclusion-485279.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">Castorama met l\u2019inclusion en t\u00eate de m\u00e2t<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/strategies-1255\/veille-tribune-2139\/Breves\/relation-client-carrefour-choisit-whatsapp-canal-principal-485223.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">Carrefour bascule sa relation client sur WhatsApp<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1670\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lexpress.fr\/societe\/tourisme-entre-arbitrages-budgetaires-et-meteo-une-saison-estivale-contrastee-en-france-MUA5J4HHARAYHFMJ67XQJTPAC4\/?cmp_redirect=true\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1670\" class=\"wp-image-1670 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/03\/logo-l-express-5-150x138.png\" alt=\"\" width=\"150\" height=\"138\" \/><\/a><p id=\"caption-attachment-1670\" class=\"wp-caption-text\">Une \u00e9tude interessante sue le bilan estival du march\u00e9 du tourisme<\/p><\/div><\/td>\n<\/tr>\n<tr data-wp-editing=\"1\">\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2611\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.republik-retail.fr\/experience-client\/livraison\/le-futur-de-la-livraison-vers-une-experience-sans-couture.html\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2611\" class=\"wp-image-2611 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik.jpg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2611\" class=\"wp-caption-text\">Livraison \u00e0 domicile, choix n\u00b01 des clients<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<div id=\"attachment_2713\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/fr.linkedin.com\/posts\/jeromemonange_labluxuryandretail-activity-7374377923526680576-rWlO\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2713\" class=\"wp-image-2713 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-768x768.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials.png 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2713\" class=\"wp-caption-text\">Conversationnel, IA, service : le trio gagnant en boutique<\/p><\/div>\n<div class=\"mceTemp\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2788\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.blogdumoderateur.com\/comment-reussir-jeux-concours-kimple\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2788\" class=\"wp-image-2788 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm.jpg 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2788\" class=\"wp-caption-text\">Gamification, conseils avis\u00e9s pour r\u00e9ussir<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center\"><strong>Du c\u00f4t\u00e9 de l&rsquo;IA<\/strong><\/p>\n<p>\u200b<\/p>\n<table style=\"font-weight: 400\">\n<tbody>\n<tr>\n<td style=\"text-align: center\" width=\"201\">\n<p><div id=\"attachment_3713\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/ecolebranchee.com\/repertoire-outils-intelligence-artificielle\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3713\" class=\"wp-image-3713 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/09\/images-2-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/09\/images-2-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/09\/images-2.png 180w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-3713\" class=\"wp-caption-text\">Un site qui met \u00e0 votre disposition une boite \u00e0 outils IA<\/p><\/div><\/td>\n<td style=\"text-align: center\" width=\"201\">\n<p><div id=\"attachment_3714\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/pedagogie.ac-guadeloupe.fr\/sites\/default\/files\/2025-02\/guide_ia_enseignants_1.pdf\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3714\" class=\"wp-image-3714 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/09\/acguadeloupe-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-3714\" class=\"wp-caption-text\">Un guide tr\u00e8s complet sur l&rsquo;exploitation de l&rsquo;IA<\/p><\/div><\/td>\n<td style=\"text-align: center\" width=\"201\">\n<p><div id=\"attachment_3716\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/pedagogie.ac-montpellier.fr\/aide-la-differenciation-pedagogique-grace-lia\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3716\" class=\"wp-image-3716 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/09\/images-2-1-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-3716\" class=\"wp-caption-text\">Ressource pertinente sur IA et diff\u00e9renciation p\u00e9dagogique<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div class=\"mceTemp\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 Scoop It Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse La citation de la semaine : \u00ab L&rsquo;enthousiasme est une maladie contagieuse \u00bb \u2013 Micha\u00ebl Aguilar \u200b \u200b Du c\u00f4t\u00e9 de l&rsquo;IA \u200b<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[30,42,32,17,13,14,41,15,36,10,34,35,9,33,40,21,39,46,38,29,22,16],"class_list":["post-3712","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse","tag-academie","tag-actu","tag-actualite","tag-arcu","tag-bac-pro","tag-baccalaureat","tag-cap-epc","tag-commerce","tag-fmrc","tag-lycee-professionnel","tag-mcv","tag-mrc","tag-nouveaute","tag-omnicanal","tag-omnicanalite","tag-pedagogie","tag-presse","tag-ressources-pedagogiques","tag-revue","tag-revue-de-presse","tag-tranversal","tag-vente"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=3712"}],"version-history":[{"count":1,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3712\/revisions"}],"predecessor-version":[{"id":3717,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3712\/revisions\/3717"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=3712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=3712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=3712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}