{"id":3702,"date":"2025-09-13T17:11:20","date_gmt":"2025-09-13T15:11:20","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=3702"},"modified":"2025-09-13T17:14:57","modified_gmt":"2025-09-13T15:14:57","slug":"revue-de-presse-du-14-09-2025","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2025\/09\/13\/revue-de-presse-du-14-09-2025\/","title":{"rendered":"Revue de presse du 14\/09\/2025"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 Scoop It<\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p style=\"text-align: center\"><strong>La citation de la semaine :<\/strong><\/p>\n<blockquote>\n<p dir=\"auto\"><em>\u00ab Vendre, c\u2019est raconter une histoire qui fait r\u00eaver le client. Le prix n\u2019est qu\u2019un d\u00e9tail dans cette histoire. \u00bb <\/em>\u2013 <strong>Jacques-Antoine Granjon (Fondateur de VeePee)<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u200b<\/p>\n<table width=\"633\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2713\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/fr.linkedin.com\/posts\/jeromemonange_labluxuryandretail-activity-7371841184572293120-RRr9\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2713\" class=\"wp-image-2713 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-768x768.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials.png 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2713\" class=\"wp-caption-text\">Bilan ponctuel sur le e-commerce fran\u00e7ais.<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2788\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.blogdumoderateur.com\/etude-trafic-genere-ia-convertition\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2788\" class=\"wp-image-2788 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm.jpg 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2788\" class=\"wp-caption-text\">Attirer le e-client : l&rsquo;IA est elle la plus qualifi\u00e9e ?<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2611\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.republik-retail.fr\/strategie-retail\/e-commerce\/mode-en-ligne-zalando-reprend-la-tete-temu-explose.html\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2611\" class=\"wp-image-2611 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik.jpg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2611\" class=\"wp-caption-text\">AUDIO &#8211; Pr\u00eat \u00e0 porter en ligne : Sur un march\u00e9 en croissance, Temu rafle la mise mais Zalando r\u00e9siste&#8230;<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2611\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.republik-retail.fr\/experience-client\/relation-client\/un-an-apres-l-achat-darty-transforme-l-avis-client-en-preuve-de-confiance.html\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2611\" class=\"wp-image-2611 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik.jpg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2611\" class=\"wp-caption-text\">AUDIO &#8211; En misant sur l&rsquo;impact de l&rsquo;avis client, Darty a eu le nez fin<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/strategies-1255\/cas-clients-2136\/Breves\/tryba-digitalise-relation-client-booste-ventes-sms-484883.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">AUDIO &#8211; Tryba mise sur le SMS pour une relation clients gagnante<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1497\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.abondance.com\/20250901-1413487-chute-de-la-fast-fashion-francaise-une-lecon-seo-grandeur-nature.html\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1497\" class=\"wp-image-1497 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/logo-abondance-2018-300-dpi-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1497\" class=\"wp-caption-text\">R\u00e9f\u00e9rencement internet : La fast fashion fran\u00e7aise n&rsquo;a pas r\u00e9ussi \u00e0 r\u00e9pondre aux attentes du march\u00e9<\/p><\/div><\/td>\n<\/tr>\n<tr data-wp-editing=\"1\">\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3706\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.cm-cm.fr\/post\/amazon-promotions-sur-la-seconde-main-en-septembre\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3706\" class=\"wp-image-3706 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/09\/cmcm-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/09\/cmcm-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/09\/cmcm.png 256w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-3706\" class=\"wp-caption-text\">La seconde main, premi\u00e8re d\u00e9marche RSE d&rsquo;Amazon ou march\u00e9 \u00e0 conqu\u00e9rir ?<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<div class=\"mceTemp\"><\/div>\n<p><div id=\"attachment_2713\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/fr.linkedin.com\/posts\/jeromemonange_labluxuryandretail-activity-7369666867772178433-lbyy\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2713\" class=\"wp-image-2713 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-768x768.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials.png 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2713\" class=\"wp-caption-text\">Shein face \u00e0 la CNIL<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_941\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/strategie-retail-2163\/Breves\/tiktok-shop-fnac-darty-mise-innovation-confiance-produit-484547.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-941\" class=\"wp-image-941 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-941\" class=\"wp-caption-text\">Fnac Darty tente une incursion sur Tik Tok Shop<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center\"><strong>Du c\u00f4t\u00e9 de l&rsquo;IA<\/strong><\/p>\n<table style=\"font-weight: 400\">\n<tbody>\n<tr>\n<td width=\"201\">\n<p><div id=\"attachment_2788\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.blogdumoderateur.com\/100-outils-ia-plus-utilises-monde-ete-2025\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2788\" class=\"wp-image-2788 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm.jpg 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2788\" class=\"wp-caption-text\">D\u00e9couvrez les 50 IA g\u00e9n\u00e9ratives les plus utilis\u00e9es au monde (attention certaines sont r\u00e9serv\u00e9es \u00e0 un public adulte)<\/p><\/div><\/td>\n<td width=\"201\">\n<p><div id=\"attachment_3708\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.pedagogie.ac-nice.fr\/dane\/s-informer\/cadre-de-reference-de-l-ia-en-education?utm_source=openai\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3708\" class=\"wp-image-3708 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/09\/drane-PACA-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/09\/drane-PACA-150x150.jpeg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/09\/drane-PACA.jpeg 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-3708\" class=\"wp-caption-text\">Un article tr\u00e8s complet de la DRANE Provence Alpes C\u00f4te d&rsquo;Azur sur l&rsquo;IA et son exploitation dans l&rsquo;Education Nationale<\/p><\/div><\/td>\n<td style=\"text-align: center\" width=\"201\">\n<p><div id=\"attachment_2320\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.reseau-canope.fr\/actualites\/article\/utiliser-lintelligence-artificielle-generative-pour-concevoir-des-evaluations\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2320\" class=\"wp-image-2320 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/02\/canoprof-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-2320\" class=\"wp-caption-text\">Tutoriel et conseils pour laisser l&rsquo;IA concevoir vos \u00e9valuations<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div class=\"mceTemp\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 Scoop It Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse La citation de la semaine : \u00ab Vendre, c\u2019est raconter une histoire qui fait r\u00eaver le client. Le prix n\u2019est qu\u2019un d\u00e9tail dans cette histoire. \u00bb \u2013 Jacques-Antoine Granjon (Fondateur de VeePee) &nbsp; \u200b Du c\u00f4t\u00e9 &hellip; <\/p>\n<p><a class=\"more-link block-button\" href=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2025\/09\/13\/revue-de-presse-du-14-09-2025\/\">Lire la Suite &raquo;<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[30,42,32,17,13,14,41,15,31,36,10,34,35,9,33,40,21,39,46,38,29,22,16],"class_list":["post-3702","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse","tag-academie","tag-actu","tag-actualite","tag-arcu","tag-bac-pro","tag-baccalaureat","tag-cap-epc","tag-commerce","tag-education","tag-fmrc","tag-lycee-professionnel","tag-mcv","tag-mrc","tag-nouveaute","tag-omnicanal","tag-omnicanalite","tag-pedagogie","tag-presse","tag-ressources-pedagogiques","tag-revue","tag-revue-de-presse","tag-tranversal","tag-vente"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=3702"}],"version-history":[{"count":4,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3702\/revisions"}],"predecessor-version":[{"id":3711,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3702\/revisions\/3711"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=3702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=3702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=3702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}