{"id":3693,"date":"2025-09-06T15:18:05","date_gmt":"2025-09-06T13:18:05","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=3693"},"modified":"2025-09-06T15:18:05","modified_gmt":"2025-09-06T13:18:05","slug":"revue-de-presse-de-la-rentree-2025","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2025\/09\/06\/revue-de-presse-de-la-rentree-2025\/","title":{"rendered":"Revue de presse de la rentr\u00e9e 2025"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 <a href=\"https:\/\/openai.com\/fr-FR\/index\/introducing-gpt-5\/\">GPT 5 Thinking<\/a><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p style=\"text-align: center\"><strong>La citation de la semaine :<\/strong><\/p>\n<blockquote>\n<p dir=\"auto\">\u00ab Le but du marketing est de rendre la vente superflue. \u00bb \u2014 <strong>Peter Drucker<\/strong><\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/www.tresor.economie.gouv.fr\/Articles\/2025\/02\/07\/rapport-2025-sur-le-commerce-exterieur-de-la-france\">\u200b<\/a>\u200b<\/p>\n<table width=\"633\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_941\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/strategie-retail-2163\/Breves\/nouvelle-boutique-ldlc-paris-references-high-tech-484599.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-941\" class=\"wp-image-941 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-941\" class=\"wp-caption-text\">LDLC inaugure une nouvelle boutique phare de 1000 m\u00b2 \u00e0 Paris<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2611\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.republik-retail.fr\/strategie-retail\/concepts\/boulanger-accueille-decathlon-city-un-concept-hybride-pour-les-parisiens.html\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2611\" class=\"wp-image-2611 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik.jpg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2611\" class=\"wp-caption-text\">Audio : Alliance Boulanger\/Decathlon \u00e0 Paris, bient\u00f4t dans nos villes ?<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_941\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/strategie-retail-2163\/Breves\/kid-adultes-king-jouet-teste-nouveau-concept-store-marseille-484208.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-941\" class=\"wp-image-941 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-941\" class=\"wp-caption-text\">King Jouet cherche \u00e0 s\u00e9duire les \u00ab\u00a0kidultes\u00a0\u00bb<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3080\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/lareclame.fr\/scoreddb-intersport-engages-sport-accessible-320636\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3080\" class=\"wp-image-3080 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/01\/lareclame-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/01\/lareclame-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/01\/lareclame-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/01\/lareclame.jpg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-3080\" class=\"wp-caption-text\">Intersport r\u00e9affirme sa volont\u00e9 de rendre le sport accessible \u00e0 tous<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_941\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/strategie-retail-2163\/Breves\/rfid-kiabi-modernise-reseau-europeen-nedap-483143.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-941\" class=\"wp-image-941 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-941\" class=\"wp-caption-text\">KIABI g\u00e9n\u00e9ralise la RFID dans sa strat\u00e9gie omnicanale<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_941\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/thematique\/retail-1220\/strategie-retail-2163\/breves\/intersport-digital-omnicanal-ventes-467992.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-941\" class=\"wp-image-941 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-941\" class=\"wp-caption-text\">Intersport : Une strat\u00e9gie digitale \u00e0 succ\u00e8s<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3694\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voxlog.fr\/actualite\/9994\/soldes-et-gestion-de-la-logistique-retour-l-environnement-le-grand-perdant\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3694\" class=\"wp-image-3694 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/08\/3c0feaf771998d76b52788e50d355e98-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-3694\" class=\"wp-caption-text\">Triste bilan carbone pour les soldes&#8230;<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<div class=\"mceTemp\"><\/div>\n<p><div id=\"attachment_860\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.journaldunet.com\/retail\/1542773-e-commerce-comment-le-social-commerce-va-redefinir-votre-tunnel-de-vente-en-2025\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-860\" class=\"wp-image-860 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN.png 225w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-860\" class=\"wp-caption-text\">Le social commerce est devenu incontournable<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1428\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommerce-nation.fr\/bilan-des-soldes-dete-2025-etude-joko\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1428\" class=\"wp-image-1428 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/Logo-ECN-Blanco-1-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1428\" class=\"wp-caption-text\">Soldes d&rsquo;\u00e9t\u00e9 2025 : Un bilan terne sous fond de domination \u00ab\u00a0Amazonienne\u00a0\u00bb<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 GPT 5 Thinking Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse La citation de la semaine : \u00ab Le but du marketing est de rendre la vente superflue. \u00bb \u2014 Peter Drucker \u200b\u200b<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[30,42,32,17,13,14,41,15,31,36,10,34,35,9,33,40,21,39,38,29,22,16],"class_list":["post-3693","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse","tag-academie","tag-actu","tag-actualite","tag-arcu","tag-bac-pro","tag-baccalaureat","tag-cap-epc","tag-commerce","tag-education","tag-fmrc","tag-lycee-professionnel","tag-mcv","tag-mrc","tag-nouveaute","tag-omnicanal","tag-omnicanalite","tag-pedagogie","tag-presse","tag-revue","tag-revue-de-presse","tag-tranversal","tag-vente"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=3693"}],"version-history":[{"count":1,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3693\/revisions"}],"predecessor-version":[{"id":3695,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3693\/revisions\/3695"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=3693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=3693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=3693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}