{"id":3654,"date":"2025-06-01T15:24:27","date_gmt":"2025-06-01T13:24:27","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=3654"},"modified":"2025-06-01T15:24:27","modified_gmt":"2025-06-01T13:24:27","slug":"revue-de-presse-du-01-06-25","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2025\/06\/01\/revue-de-presse-du-01-06-25\/","title":{"rendered":"Revue de presse du 01\/06\/25"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 <a href=\"https:\/\/copilot.microsoft.com\/chats\/\">Copilot<\/a> (l&rsquo;IA de Microsoft) qui a visiblement un partenariat avec Le Figaro&#8230;<\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p style=\"text-align: center\"><strong>La citation de la semaine :<\/strong><\/p>\n<blockquote>\n<p dir=\"auto\"><em>\u00a0\u00bb On n\u2019arr\u00eate pas le progr\u00e8s. Il s\u2019arr\u00eate tout seul, quand le client n\u2019a plus un rond. \u00a0\u00bb <\/em>\u2013 <strong>Jean Yanne<\/strong><\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/www.tresor.economie.gouv.fr\/Articles\/2025\/02\/07\/rapport-2025-sur-le-commerce-exterieur-de-la-france\">\u200b<\/a><\/p>\n<p>\u200b<\/p>\n<table width=\"633\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_860\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.journaldunet.com\/retail\/1541855-l-ia-en-e-commerce-comment-transformer-l-experience-client-et-decupler-vos-ventes-en-2025\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-860\" class=\"wp-image-860 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN.png 225w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-860\" class=\"wp-caption-text\">Personnalisation et IA, duo gagnant<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_860\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.journaldunet.com\/intelligence-artificielle\/1541923-e-commerce-et-si-chatgpt-devenait-votre-prochain-levier-d-acquisition-client\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-860\" class=\"wp-image-860 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN.png 225w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-860\" class=\"wp-caption-text\">ChatGPT, un atout pour les ventes en ligne<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1842\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.strategie-marketing-digital.fr\/strategie-de-vente-omnicanale-la-voie-vers-une-experience-client-unifiee\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1842\" class=\"wp-image-1842 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/05\/logo-WordPress-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1842\" class=\"wp-caption-text\">L&rsquo;omnicanalit\u00e9, cl\u00e9 du commerce moderne<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_860\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.journaldunet.com\/retail\/1536965-ia-et-omnicanalite-deux-leviers-incontournables-pour-tirer-parti-d-une-peak-season-raccourcie\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-860\" class=\"wp-image-860 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN.png 225w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-860\" class=\"wp-caption-text\">IA et omnicanalit\u00e9 : optimiser une saison courte<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3655\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/akairo.fr\/ressources\/actualites\/les-points-de-vente-du-futur-une-revolution-technologique-et-experientielle\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3655\" class=\"wp-image-3655 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/05\/images-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/05\/images-150x150.jpeg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/05\/images.jpeg 224w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-3655\" class=\"wp-caption-text\">Magasins du futur : technologie et exp\u00e9rience client<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_941\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/marketing-1221\/parcours-client-2171\/Breves\/marketing-magasin-467688.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-941\" class=\"wp-image-941 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-941\" class=\"wp-caption-text\">Marketing en magasin : \u00e9volutions cl\u00e9s en 2025<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3656\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.onestock-retail.com\/fr\/blog\/tendances-omnicanales-2025\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3656\" class=\"wp-image-3656 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/05\/OneStock-Logo2-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-3656\" class=\"wp-caption-text\">Tendances cl\u00e9s du commerce omnicanal en 2025<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<div id=\"attachment_2317\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.toute-la-franchise.com\/vie-de-la-franchise-A32971-avenir-retail-franchises-avant-garde-commerce-demain.html\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2317\" class=\"wp-image-2317 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/02\/toutelafranchise-150x134.png\" alt=\"\" width=\"150\" height=\"134\" \/><\/a><p id=\"caption-attachment-2317\" class=\"wp-caption-text\">Franchises : pionni\u00e8res du commerce de demain<\/p><\/div>\n<div class=\"mceTemp\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3657\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.chapsvision.fr\/commerce-unifie\/defis-omnicanal-personnalisation-retail\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3657\" class=\"wp-image-3657 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/05\/chapsvision_logo-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/05\/chapsvision_logo-150x150.jpeg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/05\/chapsvision_logo.jpeg 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-3657\" class=\"wp-caption-text\">Surmonter les d\u00e9fis de l&rsquo;omnicanalit\u00e9 en retail<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center\">\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 Copilot (l&rsquo;IA de Microsoft) qui a visiblement un partenariat avec Le Figaro&#8230; Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse La citation de la semaine : \u00a0\u00bb On n\u2019arr\u00eate pas le progr\u00e8s. Il s\u2019arr\u00eate tout seul, quand le client n\u2019a plus un rond. \u00a0\u00bb \u2013 Jean &hellip; <\/p>\n<p><a class=\"more-link block-button\" href=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2025\/06\/01\/revue-de-presse-du-01-06-25\/\">Lire la Suite &raquo;<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[30,42,32,17,13,14,41,15,31,36,10,34,35,9,33,40,21,39,46,38,29,22,16],"class_list":["post-3654","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse","tag-academie","tag-actu","tag-actualite","tag-arcu","tag-bac-pro","tag-baccalaureat","tag-cap-epc","tag-commerce","tag-education","tag-fmrc","tag-lycee-professionnel","tag-mcv","tag-mrc","tag-nouveaute","tag-omnicanal","tag-omnicanalite","tag-pedagogie","tag-presse","tag-ressources-pedagogiques","tag-revue","tag-revue-de-presse","tag-tranversal","tag-vente"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=3654"}],"version-history":[{"count":1,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3654\/revisions"}],"predecessor-version":[{"id":3658,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3654\/revisions\/3658"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=3654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=3654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=3654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}