{"id":3637,"date":"2025-05-10T14:49:46","date_gmt":"2025-05-10T12:49:46","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=3637"},"modified":"2025-05-10T14:49:46","modified_gmt":"2025-05-10T12:49:46","slug":"revue-de-presse-du-11-05-25","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2025\/05\/10\/revue-de-presse-du-11-05-25\/","title":{"rendered":"Revue de presse du 11\/05\/25"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 Scoop It<\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p style=\"text-align: center\"><strong>La citation de la semaine :<\/strong><\/p>\n<blockquote>\n<p dir=\"auto\"><em>\u00ab Le client a toujours raison &#8230; sauf quand il a tort&#8230; \u00bb <\/em>\u2013 <strong>Oscar Wilde<\/strong><\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/www.tresor.economie.gouv.fr\/Articles\/2025\/02\/07\/rapport-2025-sur-le-commerce-exterieur-de-la-france\">\u200b<\/a><\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<table width=\"633\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/les-marques-francaises-se-portent-tres-bien\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">L&rsquo;insolente r\u00e9ussite des marques fran\u00e7aises (du mois certaines)<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3638\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.captainwallet.com\/blog\/outils-de-fidelisation-client\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3638\" class=\"wp-image-3638 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/05\/captainwallet-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-3638\" class=\"wp-caption-text\">8 outils de fid\u00e9lisation<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3639\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.heypongo.com\/blog\/programme-de-fidelite\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3639\" class=\"wp-image-3639 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/05\/heypongo-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/05\/heypongo-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/05\/heypongo.png 225w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-3639\" class=\"wp-caption-text\">m\u00e9thode et conseils pour cr\u00e9er un programme de fid\u00e9lit\u00e9<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3640\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/vertone.com\/fidelisation-client\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3640\" class=\"wp-image-3640 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/05\/vertone_logo-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/05\/vertone_logo-150x150.jpeg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/05\/vertone_logo.jpeg 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-3640\" class=\"wp-caption-text\">Tout ce que vous devez savoir sur la fid\u00e9lisation<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3641\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/antsroute.com\/blog\/top-7-des-defis-du-dernier-kilometre\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3641\" class=\"wp-image-3641 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/05\/antsroute-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/05\/antsroute-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/05\/antsroute.png 225w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-3641\" class=\"wp-caption-text\">Livraison : les d\u00e9fis du dernier kilom\u00e8tre<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_827\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lesechos-etudes.fr\/boutique\/digitalisation-du-retail-comment-les-nouveaux-parcours-shopper-dessinent-le-commerce-de-demain-814#attr=3840,3842\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-827\" class=\"wp-image-827 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/les-echos-150x137.png\" alt=\"\" width=\"150\" height=\"137\" \/><\/a><p id=\"caption-attachment-827\" class=\"wp-caption-text\">Etude : les nouveaux parcours stopper<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1660\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mydigitalweek.com\/le-commerce-de-proximite-a-lere-du-digital-quelles-sont-les-attentes-des-consommateurs\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1660\" class=\"wp-image-1660 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/03\/Logo-mydigitalWeek_082016-1-150x109.png\" alt=\"\" width=\"150\" height=\"109\" \/><\/a><p id=\"caption-attachment-1660\" class=\"wp-caption-text\">Commerce de proximit\u00e9 : Quelles sont les attentes des consommateurs ?<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<div id=\"attachment_3642\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/en.caast.tv\/articles\/5-raisons-pour-lesquelles-les-marques-adoptent-le-live-shopping-en-2025\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3642\" class=\"wp-image-3642 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/05\/Caast-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-3642\" class=\"wp-caption-text\">les secrets de la r\u00e9ussite du \u00ab\u00a0live shopping\u00a0\u00bb<\/p><\/div>\n<div class=\"mceTemp\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3638\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.captainwallet.com\/en\/blog\/experience-client-omnicanal-ameliore-t-elle\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3638\" class=\"wp-image-3638 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/05\/captainwallet-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-3638\" class=\"wp-caption-text\">le vrai b\u00e9n\u00e9fice de l&rsquo;omnicanalit\u00e9<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center\">\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 Scoop It Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse La citation de la semaine : \u00ab Le client a toujours raison &#8230; sauf quand il a tort&#8230; \u00bb \u2013 Oscar Wilde \u200b \u200b \u200b<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[30,42,32,17,13,14,41,15,31,36,10,34,35,9,33,40,21,39,46,29,22,16],"class_list":["post-3637","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse","tag-academie","tag-actu","tag-actualite","tag-arcu","tag-bac-pro","tag-baccalaureat","tag-cap-epc","tag-commerce","tag-education","tag-fmrc","tag-lycee-professionnel","tag-mcv","tag-mrc","tag-nouveaute","tag-omnicanal","tag-omnicanalite","tag-pedagogie","tag-presse","tag-ressources-pedagogiques","tag-revue-de-presse","tag-tranversal","tag-vente"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=3637"}],"version-history":[{"count":1,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3637\/revisions"}],"predecessor-version":[{"id":3643,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3637\/revisions\/3643"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=3637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=3637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=3637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}