{"id":3619,"date":"2025-04-10T16:00:16","date_gmt":"2025-04-10T14:00:16","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=3619"},"modified":"2025-04-10T16:00:16","modified_gmt":"2025-04-10T14:00:16","slug":"revue-de-presse-du-13-04-25","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2025\/04\/10\/revue-de-presse-du-13-04-25\/","title":{"rendered":"Revue de presse du 13\/04\/25"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 Scoop It<\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p style=\"text-align: center\"><strong>La citation de la semaine :<\/strong><\/p>\n<blockquote>\n<p dir=\"auto\"><em>\u201cLe marketing est une sorte de sociologie v\u00e9nale, d&rsquo;ethnologie de bazar dont le but est de savoir de quoi vous n&rsquo;avez pas besoin et que l&rsquo;on pourrait quand m\u00eame vous vendre.\u201d <\/em>\u2013 <strong data-start=\"1833\" data-end=\"1847\">Philippe Meyer<\/strong><\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/www.tresor.economie.gouv.fr\/Articles\/2025\/02\/07\/rapport-2025-sur-le-commerce-exterieur-de-la-france\">\u200b<\/a><\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<table width=\"633\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2795\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.olivierdauvers.fr\/2025\/04\/09\/le-vrac-en-quete-dun-second-souffle-en-gms\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2795\" class=\"wp-image-2795 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/logoOlivierDauvers-150x114.jpg\" alt=\"\" width=\"150\" height=\"114\" \/><\/a><p id=\"caption-attachment-2795\" class=\"wp-caption-text\">VIDEO : Visitez le magasin \u00ab\u00a0tout nu\u00a0\u00bb (concept 0 d\u00e9chet)<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_851\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.larevuedudigital.com\/edf-transforme-son-accueil-client-avec-un-callbot-et-un-chatbot-epaules-par-lia\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-851\" class=\"wp-image-851 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/logo-la-revue-du-digital-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-851\" class=\"wp-caption-text\">EDF booste son accueil client avec les outils num\u00e9riques<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2788\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.blogdumoderateur.com\/20-campagnes-publicitaires-marquantes-annee-2024\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2788\" class=\"wp-image-2788 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm.jpg 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2788\" class=\"wp-caption-text\">Retrouvez les 20 campagnes publicitaires qui ont marqu\u00e9 2024<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2788\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.blogdumoderateur.com\/drive-to-store-engagement-client-strategie-gagnante-carmila-qualifio\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2788\" class=\"wp-image-2788 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm.jpg 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2788\" class=\"wp-caption-text\">La gamification au service de la reconqu\u00eate des centres commerciaux<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/les-jeunes-generations-accros-aux-avis-en-ligne\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">Avis client : La r\u00e9f\u00e9rence pour les nouvelle g\u00e9n\u00e9ration<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/le-e-commerce-ne-fait-plus-rever\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">La vente en ligne n&rsquo;a plus la c\u00f4te<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2788\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.blogdumoderateur.com\/francais-numerique-2025-ia-reseaux-sociaux-mobile\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2788\" class=\"wp-image-2788 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm.jpg 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2788\" class=\"wp-caption-text\">Infographie : les fran\u00e7ais et le num\u00e9rique<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<div id=\"attachment_3620\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.capco.com\/intelligence\/capco-intelligence\/agence-bancaire-evolution-du-modele-relationnel\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3620\" class=\"wp-image-3620 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/04\/Capture-decran-2025-04-10-a-15.54.15-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-3620\" class=\"wp-caption-text\">L&rsquo;agence bancaire : il est urgent de se r\u00e9inventer &#8211; Une \u00e9tude captivante<\/p><\/div>\n<div class=\"mceTemp\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2713\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/fr.linkedin.com\/posts\/jeromemonange_luxe-droitsdedouane-vivatechnology-activity-7314218155277443072-n_OL\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2713\" class=\"wp-image-2713 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-768x768.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials.png 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2713\" class=\"wp-caption-text\">Droit de douane : s\u00e9isme pour les produits du luxe<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 Scoop It Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse La citation de la semaine : \u201cLe marketing est une sorte de sociologie v\u00e9nale, d&rsquo;ethnologie de bazar dont le but est de savoir de quoi vous n&rsquo;avez pas besoin et que l&rsquo;on pourrait quand m\u00eame vous &hellip; <\/p>\n<p><a class=\"more-link block-button\" href=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2025\/04\/10\/revue-de-presse-du-13-04-25\/\">Lire la Suite &raquo;<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[30,42,32,17,13,14,41,15,36,10,34,35,9,33,40,21,39,38,29,16],"class_list":["post-3619","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse","tag-academie","tag-actu","tag-actualite","tag-arcu","tag-bac-pro","tag-baccalaureat","tag-cap-epc","tag-commerce","tag-fmrc","tag-lycee-professionnel","tag-mcv","tag-mrc","tag-nouveaute","tag-omnicanal","tag-omnicanalite","tag-pedagogie","tag-presse","tag-revue","tag-revue-de-presse","tag-vente"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=3619"}],"version-history":[{"count":1,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3619\/revisions"}],"predecessor-version":[{"id":3621,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3619\/revisions\/3621"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=3619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=3619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=3619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}