{"id":3594,"date":"2025-03-13T10:53:04","date_gmt":"2025-03-13T09:53:04","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=3594"},"modified":"2025-03-13T10:53:04","modified_gmt":"2025-03-13T09:53:04","slug":"revue-de-presse-du-16-04-25","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2025\/03\/13\/revue-de-presse-du-16-04-25\/","title":{"rendered":"Revue de presse du 16\/04\/25"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 <a href=\"https:\/\/chat.mistral.ai\/chat\">Le Chat<\/a><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p style=\"text-align: center\"><strong>La citation de la semaine :<\/strong><\/p>\n<blockquote>\n<p dir=\"auto\"><em>\u00ab\u00a0Vous ne pouvez pas simplement demander aux clients ce qu&rsquo;ils veulent et essayer de le leur donner. Au moment o\u00f9 vous l&rsquo;aurez construit, ils voudront quelque chose de nouveau.\u00a0\u00bb<\/em> &#8211; <strong>Steve Jobs<\/strong><\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/www.tresor.economie.gouv.fr\/Articles\/2025\/02\/07\/rapport-2025-sur-le-commerce-exterieur-de-la-france\">\u200b<\/a><\/p>\n<p>\u200b<\/p>\n<table width=\"633\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_826\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/officieldelafranchise.fr\/la-franchise-un-modele-resilient-qui-seduit-de-plus-en-plus-les-jeunes-et-les-femmes\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-826\" class=\"wp-image-826 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/officiel-de-la-franchise-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-826\" class=\"wp-caption-text\">La franchise a du succ\u00e8s ! Chez les jeunes et chez les femmes en particulier.<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_826\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/officieldelafranchise.fr\/retail-quels-secteurs-ont-performe-en-2024-et-quelles-perspectives-pour-2025\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-826\" class=\"wp-image-826 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/officiel-de-la-franchise-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-826\" class=\"wp-caption-text\">Le retail en franchise : Bilan 2024, perspectives 2025<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<div id=\"attachment_3596\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.economiematin.fr\/magasin-numerisation-commerce-france-technologie-guiral#google_vignette\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3596\" class=\"wp-image-3596 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/03\/logoeconomiematinpresse-1920x1924-1-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/03\/logoeconomiematinpresse-1920x1924-1-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/03\/logoeconomiematinpresse-1920x1924-1-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/03\/logoeconomiematinpresse-1920x1924-1-768x770.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/03\/logoeconomiematinpresse-1920x1924-1-1533x1536.png 1533w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/03\/logoeconomiematinpresse-1920x1924-1.png 1022w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-3596\" class=\"wp-caption-text\">Le digital, indispensable pour booster l&rsquo;exp\u00e9rience client des commerces<\/p><\/div>\n<p>&nbsp;<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3595\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.mo-jo.fr\/blog\/qu-est-ce-que-l-omnicanalite-ou-marketing-omnicanal\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3595\" class=\"wp-image-3595 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/03\/mojo-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/03\/mojo-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/03\/mojo.png 225w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-3595\" class=\"wp-caption-text\">Le marketing omnicanal : d\u00e9finition en 2025<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/strategies-1255\/grandes-interviews-2137\/Breves\/laura-toledano-dg-france-zalando-forte-croissance-qualite-467574.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">Zalando : La strat\u00e9gie gagnante expliqu\u00e9e par sa DG<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3595\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.mo-jo.fr\/blog\/lomnicanalite-le-parcours-client-de-2023\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3595\" class=\"wp-image-3595 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/03\/mojo-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/03\/mojo-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/03\/mojo.png 225w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-3595\" class=\"wp-caption-text\">Retour sur le principe de l&rsquo;omnicanarit\u00e9 (article de 2022)<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/experience-client-ces-details-qui-font-la-difference\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">les leviers de l&rsquo;exp\u00e9rience client et quelques illustrations<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3597\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/go.sellsy.com\/blog\/3-techniques-de-vente-redoutablement-efficaces-que-vous-devez-connaitre\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3597\" class=\"wp-image-3597 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/03\/fff476721b335ecsellsy-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/03\/fff476721b335ecsellsy-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/03\/fff476721b335ecsellsy-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/03\/fff476721b335ecsellsy-768x768.jpg 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/03\/fff476721b335ecsellsy-1536x1536.jpg 1536w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/03\/fff476721b335ecsellsy-2048x2048.jpg 2048w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2025\/03\/fff476721b335ecsellsy.jpg 1024w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-3597\" class=\"wp-caption-text\">(Communication commerciale) : Synth\u00e8se sur les techniques de vente essentielles en 2025<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2678\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.maddyness.com\/2025\/03\/11\/retailtech-quelles-sont-les-grandes-tendances-en-2025\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2678\" class=\"wp-image-2678 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/maddyness-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-2678\" class=\"wp-caption-text\">Les innovations tech dans le commerce : le commerce physique a de l&rsquo;avenir !<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 Le Chat Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse La citation de la semaine : \u00ab\u00a0Vous ne pouvez pas simplement demander aux clients ce qu&rsquo;ils veulent et essayer de le leur donner. Au moment o\u00f9 vous l&rsquo;aurez construit, ils voudront quelque chose de nouveau.\u00a0\u00bb &#8211; &hellip; <\/p>\n<p><a class=\"more-link block-button\" href=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2025\/03\/13\/revue-de-presse-du-16-04-25\/\">Lire la Suite &raquo;<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[30,42,32,17,13,14,41,15,31,36,10,35,9,33,40,21,39,20,46,38,29,70,22,16],"class_list":["post-3594","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse","tag-academie","tag-actu","tag-actualite","tag-arcu","tag-bac-pro","tag-baccalaureat","tag-cap-epc","tag-commerce","tag-education","tag-fmrc","tag-lycee-professionnel","tag-mrc","tag-nouveaute","tag-omnicanal","tag-omnicanalite","tag-pedagogie","tag-presse","tag-projet","tag-ressources-pedagogiques","tag-revue","tag-revue-de-presse","tag-seconde-mrc","tag-tranversal","tag-vente"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=3594"}],"version-history":[{"count":1,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3594\/revisions"}],"predecessor-version":[{"id":3598,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3594\/revisions\/3598"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=3594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=3594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=3594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}