{"id":3487,"date":"2024-10-12T17:04:23","date_gmt":"2024-10-12T15:04:23","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=3487"},"modified":"2024-10-12T17:27:00","modified_gmt":"2024-10-12T15:27:00","slug":"revue-de-presse-du-16-09-24","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2024\/10\/12\/revue-de-presse-du-16-09-24\/","title":{"rendered":"Revue de presse du 16\/09\/24"},"content":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p>Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p><strong>La citation de la semaine :<\/strong><\/p>\n<blockquote><p><em>\u00ab\u00a0Le commerce est l&rsquo;art d&rsquo;abuser du besoin ou du d\u00e9sir que quelqu&rsquo;un a de quelque chose.\u00a0\u00bb<\/em><strong>&#8211; Edmond et Jules De Goncourt<br \/>\n<\/strong><\/p><\/blockquote>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<table width=\"633\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2410\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/graphiste.com\/blog\/conseils-pour-une-publicite-video-reussie\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2410\" class=\"wp-image-2410 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/05\/graphiste-logo-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/05\/graphiste-logo-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/05\/graphiste-logo-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/05\/graphiste-logo-768x768.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/05\/graphiste-logo.png 1000w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2410\" class=\"wp-caption-text\">Ressource si vous souhaitez monter un projet vid\u00e9o (publicit\u00e9) avec vos \u00e9l\u00e8ves<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_851\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.larevuedudigital.com\/atol-specialiste-de-loptique-poursuit-sa-strategie-digitale-avec-lagence-biggie\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-851\" class=\"wp-image-851 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/logo-la-revue-du-digital-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-851\" class=\"wp-caption-text\">Atol Booste sa strat\u00e9gie digitale<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/greenwashing-quelles-consequences-pour-les-marques\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">Greenwashing et cons\u00e9quences<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/applis-de-shopping-les-machines-a-vendre-du-e-commerce\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">Application de shopping : le canal qui domine<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2210\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.bfmtv.com\/economie\/experts\/guillaume-almeras\/les-mauvais-resultats-des-banques-de-detail-francaise-annoncent-ils-la-fin-de-leur-modele-la-vision-d-un-observateur-averti_AN-202410060291.html\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2210\" class=\"wp-image-2210 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/01\/Logo-BFM-TV-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-2210\" class=\"wp-caption-text\">Les banques fran\u00e7aises seraient elles dans le rouge ?<\/p><\/div><\/td>\n<td>\n<p><div id=\"attachment_941\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/strategie-retail-2163\/Breves\/Leroy-Merlin-deploie-simulateur-diagnostic-renovation-energetique-464075.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-941\" class=\"wp-image-941 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-941\" class=\"wp-caption-text\">Am\u00e9liorer la relation client : la bonne id\u00e9e de Leroy Merlin<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3080\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/lareclame.fr\/brainsonic-bilan-leroy-merlin-tiktok-304452\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3080\" class=\"wp-image-3080 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/01\/lareclame-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/01\/lareclame-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/01\/lareclame-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/01\/lareclame.jpg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-3080\" class=\"wp-caption-text\">Leroy Merlin, une enseigne qui a su exploiter TikTok<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2795\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.olivierdauvers.fr\/2024\/10\/09\/concept-decouvrez-epic-monoprix-la-nouvelle-creation-de-la-famille-hadjez\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2795\" class=\"wp-image-2795 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/logoOlivierDauvers-150x114.jpg\" alt=\"\" width=\"150\" height=\"114\" \/><\/a><p id=\"caption-attachment-2795\" class=\"wp-caption-text\">Epic : l&rsquo;enseigne de Monoprix, un exemple de marchandisage de s\u00e9duction !<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2611\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.republik-retail.fr\/strategie-retail\/concepts\/kiabi-village-que-retenir-du-nouveau-magasin-laboratoire.html\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2611\" class=\"wp-image-2611 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/republik.jpg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2611\" class=\"wp-caption-text\">Kiabi Village : Un concept qui mise sur l&rsquo;innovation.<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Retrouvez cette semaine un reportage sur France 5 \u00e0 propos du retour des \u00e9piceries dans les villages. En voici la pr\u00e9sentation<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3493 size-full\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2024\/10\/Epiceries-retour-au-village.jpg\" alt=\"\" width=\"716\" height=\"855\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2024\/10\/Epiceries-retour-au-village.jpg 716w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2024\/10\/Epiceries-retour-au-village-251x300.jpg 251w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><\/p>\n<p>Cette vid\u00e9o est accessible via <a href=\"https:\/\/www.captvty.fr\/\">CapTV TY<\/a> Ci dessous la capture d&rsquo;\u00e9cran pour vous aider \u00e0 la retrouver sur le logiciel :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3494 size-full\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2024\/10\/Epicerie-API.jpg\" alt=\"\" width=\"876\" height=\"401\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2024\/10\/Epicerie-API.jpg 876w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2024\/10\/Epicerie-API-300x137.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2024\/10\/Epicerie-API-768x352.jpg 768w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\" \/><\/p>\n<p><strong>Un grand merci \u00e0 Christophe MANET pour ce partage de ressources !<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse La citation de la semaine : \u00ab\u00a0Le commerce est l&rsquo;art d&rsquo;abuser du besoin ou du d\u00e9sir que quelqu&rsquo;un a de quelque chose.\u00a0\u00bb&#8211; Edmond et Jules De Goncourt \u200b \u200b \u200b Retrouvez cette semaine &hellip; <\/p>\n<p><a class=\"more-link block-button\" href=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2024\/10\/12\/revue-de-presse-du-16-09-24\/\">Lire la Suite &raquo;<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[30,42,32,17,13,14,41,15,31,36,10,34,9,33,40,21,39,38,29,16],"class_list":["post-3487","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse","tag-academie","tag-actu","tag-actualite","tag-arcu","tag-bac-pro","tag-baccalaureat","tag-cap-epc","tag-commerce","tag-education","tag-fmrc","tag-lycee-professionnel","tag-mcv","tag-nouveaute","tag-omnicanal","tag-omnicanalite","tag-pedagogie","tag-presse","tag-revue","tag-revue-de-presse","tag-vente"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=3487"}],"version-history":[{"count":4,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3487\/revisions"}],"predecessor-version":[{"id":3492,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3487\/revisions\/3492"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=3487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=3487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=3487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}