{"id":3361,"date":"2024-03-16T16:59:37","date_gmt":"2024-03-16T15:59:37","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=3361"},"modified":"2024-03-16T16:59:37","modified_gmt":"2024-03-16T15:59:37","slug":"revue-de-presse-du-17-03-24","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2024\/03\/16\/revue-de-presse-du-17-03-24\/","title":{"rendered":"Revue de presse du 17\/03\/24"},"content":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p>Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p><strong>La citation de la semaine :<\/strong><\/p>\n<blockquote><p>\u00ab\u00a0<em> La parole est dans le commerce des pens\u00e9es ce que l&rsquo;argent est dans le commerce des marchandises, expression r\u00e9elle des valeurs, parce qu&rsquo;elle est valeur elle-m\u00eame.<\/em> \u00a0\u00bb \u2014 <strong>Louis de Bonald<br \/>\n<\/strong><\/p><\/blockquote>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<table width=\"633\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2210\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.bfmtv.com\/economie\/entreprises\/decathlon-devoile-le-premier-logo-de-son-histoire-et-supprime-des-dizaines-de-marques_AN-202403120569.html\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2210\" class=\"wp-image-2210 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/01\/Logo-BFM-TV-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-2210\" class=\"wp-caption-text\">VIDEO : Nouvelle strat\u00e9gie pour Decathlon et nouveau logo !<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_827\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lesechos.fr\/industrie-services\/conso-distribution\/maisons-du-monde-va-se-separer-dune-cinquantaine-de-magasins-2082098\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-827\" class=\"wp-image-827 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/les-echos-150x137.png\" alt=\"\" width=\"150\" height=\"137\" \/><\/a><p id=\"caption-attachment-827\" class=\"wp-caption-text\">Les d\u00e9boires de Maisons du Monde<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/techno-ux-1256\/barometre-etude-2161\/Breves\/Bazaarvoice-presente-le-Shopper-Preference-Report-2024-457065.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">\u00c9tude tr\u00e8s compl\u00e8te sur les consommateurs dans le monde.<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/experience-client-les-marques-misent-sur-lia-pour-redresser-la-barre\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">Pour sortir de la crise les marques misent sur l&rsquo;IA<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3362\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/marketingclient.lesechos.fr\/a-suivre\/ia-generative-le-nouvel-horizon-de-la-transformation-des-parcours-client-des-assureurs\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3362\" class=\"wp-image-3362 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2024\/03\/Capture-decran-2024-03-13-195450-150x148.png\" alt=\"\" width=\"150\" height=\"148\" \/><\/a><p id=\"caption-attachment-3362\" class=\"wp-caption-text\">Les assurances repensent le parcours client gr\u00e2ce \u00e0 l&rsquo;IA<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_851\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.larevuedudigital.com\/lenseigne-boulanger-poursuit-loptimisation-de-lexperience-client-sur-son-site\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-851\" class=\"wp-image-851 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/logo-la-revue-du-digital-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-851\" class=\"wp-caption-text\">Boulanger am\u00e9liore l&rsquo;exp\u00e9rience de ses clients sur son site<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1181\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.webmarketing-com.com\/2024\/03\/11\/1722291-collecte-donnees-consommateurs-comment-et-pourquoi\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1181\" class=\"wp-image-1181 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/01-logo-classique-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1181\" class=\"wp-caption-text\">infos sur la collecte des donn\u00e9es utilisateurs<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/conso-les-comportements-dachats-sont-en-pleine-mutation\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">les derni\u00e8res donn\u00e9es sur l&rsquo;\u00e9volution du comportement des consommateurs.<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_939\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/fashionunited.fr\/actualite\/business\/inditex-zara-a-degage-un-benefice-record-de-5-38-milliards-d-euros-en-2023\/2024031334503\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-939\" class=\"wp-image-939 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/Fashionunited-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/Fashionunited-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/Fashionunited.jpg 250w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-939\" class=\"wp-caption-text\">L&rsquo;insolente bonne sant\u00e9 de Zara<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse La citation de la semaine : \u00ab\u00a0 La parole est dans le commerce des pens\u00e9es ce que l&rsquo;argent est dans le commerce des marchandises, expression r\u00e9elle des valeurs, parce qu&rsquo;elle est valeur elle-m\u00eame. &hellip; <\/p>\n<p><a class=\"more-link block-button\" href=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2024\/03\/16\/revue-de-presse-du-17-03-24\/\">Lire la Suite &raquo;<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[30,32,17,13,14,41,31,36,10,34,35,9,33,40,21,39,38,29,16],"class_list":["post-3361","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse","tag-academie","tag-actualite","tag-arcu","tag-bac-pro","tag-baccalaureat","tag-cap-epc","tag-education","tag-fmrc","tag-lycee-professionnel","tag-mcv","tag-mrc","tag-nouveaute","tag-omnicanal","tag-omnicanalite","tag-pedagogie","tag-presse","tag-revue","tag-revue-de-presse","tag-vente"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=3361"}],"version-history":[{"count":1,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3361\/revisions"}],"predecessor-version":[{"id":3363,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3361\/revisions\/3363"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=3361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=3361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=3361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}