{"id":3315,"date":"2023-12-23T13:59:28","date_gmt":"2023-12-23T12:59:28","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=3315"},"modified":"2023-12-23T13:59:28","modified_gmt":"2023-12-23T12:59:28","slug":"revue-de-presse-du-24-12-23","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2023\/12\/23\/revue-de-presse-du-24-12-23\/","title":{"rendered":"Revue de presse du 24\/12\/23"},"content":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p>Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p><strong>La citation de la semaine :<\/strong><\/p>\n<blockquote><p><em>\u00a0\u00bb <\/em>Dans le monde de la vente, chaque jour est un jour de No\u00ebl &#8211; plus vous donnez, plus vous recevez.\u00a0\u00bb<strong> Auteur inconnu<br \/>\n<\/strong><\/p>\n<p class=\"has-text-align-center\"><b>\u00a0<\/b><\/p>\n<\/blockquote>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<table width=\"633\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_827\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lesechos.fr\/industrie-services\/conso-distribution\/pourquoi-auchan-fait-le-pari-risque-de-la-reprise-de-magasins-casino-2042215\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-827\" class=\"wp-image-827 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/les-echos-150x137.png\" alt=\"\" width=\"150\" height=\"137\" \/><\/a><p id=\"caption-attachment-827\" class=\"wp-caption-text\">Reprise de Casino : Auchan et sa strat\u00e9gie<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1343\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.strategies.fr\/actualites\/marques\/LQ2718544C\/deux-tiers-des-francais-craignent-pour-leur-pouvoir-dachat-en-2024.html\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1343\" class=\"wp-image-1343 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/10\/logo-strategies-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1343\" class=\"wp-caption-text\">Le consommateur fran\u00e7ais peu confiant \u00e0 court terme<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/influences-1293\/etude-barometre-2218\/Breves\/47-des-Fran-ais-font-davantage-confiance-aux-influenceurs-qu-387213.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">\u00c9tude \u00e9tonnante sur les pr\u00e9f\u00e9rences des consommateurs fran\u00e7ais<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/techno-ux-1256\/veille-tribune-2162\/Breves\/La-GenAI-au-service-de-la-Relation-Client-les-retours-387202.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">Chronopost et la Macif font un retour d\u2019exp\u00e9rience sur l&rsquo;exploitation de l&rsquo;IA<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/techno-ux-1256\/barometre-etude-2161\/Breves\/Ecrans-et-bornes-interactives-a-la-rescousse-de-l-engagement-387324.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">\u00c9crans et bornes interactives pour booster l\u2019exp\u00e9rience client<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_851\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.larevuedudigital.com\/lia-generative-mobilisee-en-trois-saveurs-chez-auchan\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-851\" class=\"wp-image-851 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/logo-la-revue-du-digital-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-851\" class=\"wp-caption-text\">Retour d\u2019exp\u00e9rience du groupe Auchan autour de l&rsquo;IA<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_851\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.larevuedudigital.com\/pernod-ricard-les-rates-et-les-succes-de-la-transformation-digitale-dun-leader-de-son-secteur\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-851\" class=\"wp-image-851 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/logo-la-revue-du-digital-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-851\" class=\"wp-caption-text\">Pernod Ricard fait le point sur sa strat\u00e9gie digitale<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3081\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/fredcavazza.net\/2023\/12\/16\/mes-10-predictions-pour-2024\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3081\" class=\"wp-image-3081 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/01\/fredcavazza-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-3081\" class=\"wp-caption-text\">IA : 10 pr\u00e9dictions pour 2024<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2795\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.olivierdauvers.fr\/2023\/12\/20\/exclu-prix-des-mdd-statu-quo-en-attendant-la-fin-des-negos\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2795\" class=\"wp-image-2795 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/logoOlivierDauvers-150x114.jpg\" alt=\"\" width=\"150\" height=\"114\" \/><\/a><p id=\"caption-attachment-2795\" class=\"wp-caption-text\">MDD : La stagnation des prix<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table style=\"height: 112px\" width=\"634\">\n<tbody>\n<tr>\n<td style=\"width: 305.75px;text-align: center\">\n<p><div id=\"attachment_3318\" style=\"width: 310px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.youtube.com\/watch?v=lb_WDpevjHg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3318\" class=\"wp-image-3318 size-medium\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/12\/boots-300x133.png\" alt=\"\" width=\"300\" height=\"133\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/12\/boots-300x133.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/12\/boots-768x341.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/12\/boots.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-3318\" class=\"wp-caption-text\">Boots nous emm\u00e8ne au pole nord<\/p><\/div><\/td>\n<td style=\"width: 305.75px;text-align: center\">\n<p><div id=\"attachment_3319\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=znIyaGS5BNc\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3319\" class=\"wp-image-3319 size-medium\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/12\/coca-cola-300x138.png\" alt=\"\" width=\"300\" height=\"138\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/12\/coca-cola-300x138.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/12\/coca-cola-768x353.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/12\/coca-cola.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-3319\" class=\"wp-caption-text\">Coca Cola voit des p\u00e8res no\u00ebl partout !<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 305.75px;text-align: center\">\n<p><div id=\"attachment_3320\" style=\"width: 310px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.youtube.com\/watch?v=Cyuqy4Eb_I4\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3320\" class=\"wp-image-3320 size-medium\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/12\/john-lewis-300x125.png\" alt=\"\" width=\"300\" height=\"125\" \/><\/a><p id=\"caption-attachment-3320\" class=\"wp-caption-text\">John Lewis r\u00e9invente l&rsquo;arbre de no\u00ebl<\/p><\/div><\/td>\n<td style=\"width: 305.75px;text-align: center\">\n<p><div id=\"attachment_3321\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=HCoPv4aedfU\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3321\" class=\"wp-image-3321 size-medium\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/12\/aldi-300x130.png\" alt=\"\" width=\"300\" height=\"130\" \/><\/a><p id=\"caption-attachment-3321\" class=\"wp-caption-text\">Aldi et sa vision de l&rsquo;atelier du P\u00e8re No\u00ebl<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse La citation de la semaine : \u00a0\u00bb Dans le monde de la vente, chaque jour est un jour de No\u00ebl &#8211; plus vous donnez, plus vous recevez.\u00a0\u00bb Auteur inconnu \u00a0 \u200b \u200b \u200b &hellip; <\/p>\n<p><a class=\"more-link block-button\" href=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2023\/12\/23\/revue-de-presse-du-24-12-23\/\">Lire la Suite &raquo;<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[30,32,13,14,41,36,10,35,33,40,39,38,16],"class_list":["post-3315","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse","tag-academie","tag-actualite","tag-bac-pro","tag-baccalaureat","tag-cap-epc","tag-fmrc","tag-lycee-professionnel","tag-mrc","tag-omnicanal","tag-omnicanalite","tag-presse","tag-revue","tag-vente"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=3315"}],"version-history":[{"count":1,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3315\/revisions"}],"predecessor-version":[{"id":3322,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3315\/revisions\/3322"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=3315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=3315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=3315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}