{"id":3133,"date":"2023-03-04T17:05:10","date_gmt":"2023-03-04T16:05:10","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=3133"},"modified":"2023-03-04T17:05:10","modified_gmt":"2023-03-04T16:05:10","slug":"revue-de-presse-du-05-03-23","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2023\/03\/04\/revue-de-presse-du-05-03-23\/","title":{"rendered":"Revue de presse du 05\/03\/23"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p><strong>La citation de la semaine :<\/strong><\/p>\n<blockquote><p>\u00ab\u00a0En affaires, il ne s&rsquo;agit pas de ce que vous vendez, mais de la fa\u00e7on dont vous le vendez. Les clients n&rsquo;ach\u00e8tent pas seulement des produits ou des services, ils ach\u00e8tent des exp\u00e9riences.\u00a0\u00bb &#8211; <strong>Brian Halligan<\/strong><\/p>\n<p class=\"has-text-align-center\"><b>\u00a0<\/b><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u200b<\/p>\n<table width=\"628\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/ia-et-retail-comment-la-technologie-revolutionne-tout-un-secteur\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">L&rsquo;IA au service des 4 P<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3045\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.redacteur.com\/blog\/e-reputation-tendances\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3045\" class=\"wp-image-3045 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/12\/redacteur-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/12\/redacteur-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/12\/redacteur.jpg 225w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-3045\" class=\"wp-caption-text\">10 astuces pour booster la e-reputation<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/retail-1095\/veille-tribune-2204\/Diaporamas\/Les-10-idees-retail-et-experience-client-27-fevrier-3-379288\/taco-bell-marie-ses-fans-metavers-379289.htm#&amp;utm_source=social_share&amp;utm_medium=share_button&amp;utm_campaign=share_button\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">10 nouvelles id\u00e9es exp\u00e9rience client<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/customer-marketing-1251\/barometre-etude-2151\/Breves\/PwC-Global-Consumer-Insights-Survey-comment-les-Fran-ais-achetent-379133.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">R\u00e9sultats d&rsquo;une \u00e9tude sur les habitudes de consommation des fran\u00e7ais<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2788\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.blogdumoderateur.com\/rapport-tendances-consommation-francais\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2788\" class=\"wp-image-2788 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm.jpg 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2788\" class=\"wp-caption-text\">R\u00e9cuperez une \u00e9tude compl\u00e8te sur les tendances de consommation des fran\u00e7ais en 2023<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_851\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.larevuedudigital.com\/lia-generative-a-deja-des-cas-dusages-averes-autour-de-lexperience-client\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-851\" class=\"wp-image-851 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/logo-la-revue-du-digital-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-851\" class=\"wp-caption-text\">Comment les IA peuvent-elles impacter l&rsquo;exp\u00e9rience client ?<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3081\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/fredcavazza.net\/2023\/03\/01\/les-ia-generatives-sont-les-nouveaux-correcteurs-orthographiques\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3081\" class=\"wp-image-3081 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/01\/fredcavazza-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-3081\" class=\"wp-caption-text\">Les IA type \u00ab\u00a0chatGPT\u00a0\u00bb deviennent les nouveaux correcteurs orthographiques<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/social-marketing-comment-les-pme-utilisent-les-reseaux\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">Quelle exploitation des r\u00e9seaux sociaux pour les PME<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1269\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.frenchweb.fr\/comment-connaitre-son-buyers-journey-2\/440206\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1269\" class=\"wp-image-1269 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/frenchweb-decode-logo-150x100.jpg\" alt=\"\" width=\"150\" height=\"100\" \/><\/a><p id=\"caption-attachment-1269\" class=\"wp-caption-text\">Bien conna\u00eetre le parcours client<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>\u200b<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse La citation de la semaine : \u00ab\u00a0En affaires, il ne s&rsquo;agit pas de ce que vous vendez, mais de la fa\u00e7on dont vous le vendez. Les clients n&rsquo;ach\u00e8tent pas seulement des produits ou &hellip; <\/p>\n<p><a class=\"more-link block-button\" href=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2023\/03\/04\/revue-de-presse-du-05-03-23\/\">Lire la Suite &raquo;<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[32,13,14,41,15,36,10,34,35,40,39,29,16],"class_list":["post-3133","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse","tag-actualite","tag-bac-pro","tag-baccalaureat","tag-cap-epc","tag-commerce","tag-fmrc","tag-lycee-professionnel","tag-mcv","tag-mrc","tag-omnicanalite","tag-presse","tag-revue-de-presse","tag-vente"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=3133"}],"version-history":[{"count":1,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3133\/revisions"}],"predecessor-version":[{"id":3134,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3133\/revisions\/3134"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=3133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=3133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=3133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}