{"id":3120,"date":"2023-02-04T14:20:27","date_gmt":"2023-02-04T13:20:27","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=3120"},"modified":"2023-02-04T14:20:27","modified_gmt":"2023-02-04T13:20:27","slug":"revue-de-presse-du-05-02","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2023\/02\/04\/revue-de-presse-du-05-02\/","title":{"rendered":"Revue de presse du 05\/02"},"content":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p>Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p><strong>La citation de la semaine :<\/strong><\/p>\n<blockquote><p>\u00ab Le commerce est l\u2019art d\u2019acheter trois francs ce qui en vaut six et de vendre six francs ce qui en vaut trois. \u00bb <strong>Fran\u00e7ois Fourier<\/strong><\/p>\n<p class=\"has-text-align-center\"><b>\u00a0<\/b><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u200b<\/p>\n<table width=\"628\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/la-fidelite-une-notion-differente-selon-les-ages\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">\u00c9tude int\u00e9ressante sur la fid\u00e9lit\u00e9 selon les crit\u00e8res d&rsquo;\u00e2ge<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/conso-quand-les-decisions-dachat-se-mettent-au-vert\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">RSE : des consommateurs de plus en plus avertis et prudents<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/service-client-les-francais-veulent-plus-dautonomie\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">Les consommateurs dessinent le SAV de demain et r\u00e9clament plus d&rsquo;autonomie<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/relations-commerciales-lintelligence-artificielle-va-devenir-incontournable\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">B2B : l&rsquo;IA peut elle remplacer la force de vente ?<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_858\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ladn.eu\/tech-a-suivre\/temu-la-nouvelle-appli-shopping-infernale-venue-de-chine\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-858\" class=\"wp-image-858 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-adn-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-858\" class=\"wp-caption-text\">Decouvrez Temu, nouvelle appli chinoise qui va exploser<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_3121\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/wexperience.fr\/blog\/en-2023-les-consommateurs-prefereront-les-experiences-parfaites-aux-marques\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3121\" class=\"wp-image-3121 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2023\/02\/wexperience-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-3121\" class=\"wp-caption-text\">Portrait robot du consommateur de 2023<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2992\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/lehub.laposte.fr\/repere\/consommer-moins-mieux-enjeu-urgent-pour-majorite-francais\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2992\" class=\"wp-image-2992 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/09\/logo-lehub20192x-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-2992\" class=\"wp-caption-text\">Des consommateurs qui s&rsquo;adaptent sans renoncer \u00e0 la qualit\u00e9<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_941\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/veille-internationale-2170\/Diaporamas\/Les-10-idees-retail-et-experience-client-30-janvier-au-378623\/les-robots-arrivent-rayons-currys-carrefour-378624.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-941\" class=\"wp-image-941 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-941\" class=\"wp-caption-text\">10 nouvelles id\u00e9es exp\u00e9rience client<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2597\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/pointsdevente.fr\/enquete\/marketing-in-store-des-ecrans-pour-tous-les-gouts\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2597\" class=\"wp-image-2597 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/11\/pointdev-150x121.png\" alt=\"\" width=\"150\" height=\"121\" \/><\/a><p id=\"caption-attachment-2597\" class=\"wp-caption-text\">\u00c9crans et interactivit\u00e9 : la nouvelle PLV<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>\u200b<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse La citation de la semaine : \u00ab Le commerce est l\u2019art d\u2019acheter trois francs ce qui en vaut six et de vendre six francs ce qui en vaut trois. \u00bb Fran\u00e7ois Fourier \u00a0 &hellip; <\/p>\n<p><a class=\"more-link block-button\" href=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2023\/02\/04\/revue-de-presse-du-05-02\/\">Lire la Suite &raquo;<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[30,32,13,14,41,15,52,21,39,38,29],"class_list":["post-3120","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse","tag-academie","tag-actualite","tag-bac-pro","tag-baccalaureat","tag-cap-epc","tag-commerce","tag-commerce-unifie","tag-pedagogie","tag-presse","tag-revue","tag-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=3120"}],"version-history":[{"count":1,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3120\/revisions"}],"predecessor-version":[{"id":3122,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/3120\/revisions\/3122"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=3120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=3120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=3120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}