{"id":2856,"date":"2022-04-02T14:32:26","date_gmt":"2022-04-02T12:32:26","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=2856"},"modified":"2022-04-02T15:04:27","modified_gmt":"2022-04-02T13:04:27","slug":"la-revue-dalexia-02-04","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2022\/04\/02\/la-revue-dalexia-02-04\/","title":{"rendered":"La revue d&rsquo;Alexia (02\/04)"},"content":{"rendered":"<p style=\"text-align: center\">Revue de presse propos\u00e9e par Alexia Estay<\/p>\n<p style=\"text-align: center\"><strong>Merci \u00e0 elle<\/strong><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<table width=\"604\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2788\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.blogdumoderateur.com\/importance-parcours-client-2022\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2788\" class=\"wp-image-2788 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/03\/bdm.jpg 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2788\" class=\"wp-caption-text\">L\u2019importance du parcours client en 2022 : comment \u00e9viter les frictions sur son site web<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/strategies-1255\/grandes-interviews-2137\/Breves\/La-commodite-et-la-flexibilite-sont-les-deux-principaux-moteurs-370914.htm\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">\u00ab\u00a0La commodit\u00e9 et la flexibilit\u00e9 sont les deux principaux moteurs de l&rsquo;exp\u00e9rience client\u00a0\u00bb<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_860\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.journaldunet.com\/solutions\/dsi\/1510167-comment-mettre-l-ia-en-pratique-dans-la-relation-client\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-860\" class=\"wp-image-860 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN.png 225w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-860\" class=\"wp-caption-text\">Comment mettre l&rsquo;IA en pratique dans la relation client<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_989\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.informatiquenews.fr\/experience-client-sur-mobile-ou-en-sont-les-marques-herve-oliny-couchbase-86635\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-989\" class=\"wp-image-989 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/Logo-Informatique-News-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/Logo-Informatique-News-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/Logo-Informatique-News-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/Logo-Informatique-News.png 474w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-989\" class=\"wp-caption-text\">Exp\u00e9rience client sur mobile : o\u00f9 en sont les marques ?<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_860\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.journaldunet.com\/ebusiness\/crm-marketing\/1510239-e-commerce-quels-outils-pour-ameliorer-sa-strategie-digitale\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-860\" class=\"wp-image-860 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN.png 225w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-860\" class=\"wp-caption-text\">E-commerce : quels outils pour am\u00e9liorer sa strat\u00e9gie digitale\u2009?<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1311\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.capital.fr\/votre-carriere\/le-jargon-du-bureau-lets-get-phygital-1432144\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1311\" class=\"wp-image-1311 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/logo-capital-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1311\" class=\"wp-caption-text\">Le jargon du bureau : let&rsquo;s get \u201cphygital\u201d<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_860\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.journaldunet.com\/ebusiness\/commerce\/1510305-retail-quand-les-technologies-nous-font-vivre-de-nouvelles-experiences-d-achat\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-860\" class=\"wp-image-860 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN.png 225w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-860\" class=\"wp-caption-text\">Retail : quand les technologies nous font vivre de nouvelles exp\u00e9riences d&rsquo;achat<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1989\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lelezard.com\/communique-20313217.htmlhell\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1989\" class=\"wp-image-1989 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/09\/lezard-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1989\" class=\"wp-caption-text\">Norauto proc\u00e8de au d\u00e9ploiement de la solution magasin d&rsquo;Openbravo pour renforcer son activit\u00e9 et adopter le commerce omnicanal dans ses centres auto.<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_2279\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.leptidigital.fr\/webmarketing\/moyens-de-fidelisation-e-commerce-25791\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2279\" class=\"wp-image-2279 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/01\/logo-leptidigital-social-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/01\/logo-leptidigital-social-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/01\/logo-leptidigital-social-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/01\/logo-leptidigital-social.png 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2279\" class=\"wp-caption-text\">9 Moyens de Fid\u00e9lisation \u00e0 Appliquer sur ton Site E-Commerce<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/les-3-tendances-de-l-annee-selon-les-etudiants-du-master-distribution-et-relation-client-de-paris-dauphine-psl,407531\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">Les 4 tendances de l&rsquo;ann\u00e9e selon les \u00e9tudiants du Master Distribution et Relation Client de Paris Dauphine-PSL<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1425\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.zdnet.fr\/actualites\/l-engagement-client-quelle-strategie-pour-l-ameliorer-39939019.htm\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1425\" class=\"wp-image-1425 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/zdnet_font_clair-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/zdnet_font_clair-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/zdnet_font_clair-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/zdnet_font_clair-768x768.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/zdnet_font_clair.png 1024w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1425\" class=\"wp-caption-text\">L\u2019engagement client : quelle strat\u00e9gie pour l\u2019am\u00e9liorer ?<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_851\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.larevuedudigital.com\/petit-bateau-humanise-son-e-commerce-avec-du-live-shopping\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-851\" class=\"wp-image-851 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/logo-la-revue-du-digital-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-851\" class=\"wp-caption-text\">Petit Bateau humanise son e-commerce avec du Live Shopping<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u200b<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Revue de presse propos\u00e9e par Alexia Estay Merci \u00e0 elle Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse \u200b &nbsp;<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[30,13,14,31,34,35,21,39,29,16],"class_list":["post-2856","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse","tag-academie","tag-bac-pro","tag-baccalaureat","tag-education","tag-mcv","tag-mrc","tag-pedagogie","tag-presse","tag-revue-de-presse","tag-vente"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=2856"}],"version-history":[{"count":4,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2856\/revisions"}],"predecessor-version":[{"id":2863,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2856\/revisions\/2863"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=2856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=2856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=2856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}