{"id":2711,"date":"2022-01-22T15:23:34","date_gmt":"2022-01-22T14:23:34","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=2711"},"modified":"2022-01-22T15:23:34","modified_gmt":"2022-01-22T14:23:34","slug":"revue-de-presse-du-23-01-22","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2022\/01\/22\/revue-de-presse-du-23-01-22\/","title":{"rendered":"Revue de presse du 23\/01\/22"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p><strong>La citation de la semaine :<\/strong><\/p>\n<blockquote><p>\u00ab<em><strong>Un objectif sans plan s&rsquo;appelle un v\u0153u <\/strong><\/em>\u00bb Antoine de Saint Exup\u00e9ry<\/p><\/blockquote>\n<p>\u200b<\/p>\n<table width=\"628\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/generation-alpha-le-profil-des-consommateurs-de-2030\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">Apr\u00e8s les mill\u00e9nials, le marketing s&rsquo;int\u00e9resse aujourd&rsquo;hui \u00e0 la \u00ab\u00a0G\u00e9n\u00e9ration Alpha\u00a0\u00bb<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/digital-les-tendances-mondiales-a-suivre-cette-annee\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">Les tendances mondiales du digital pour 2022<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1670\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/lexpansion.lexpress.fr\/actualite-economique\/faire-ses-courses-par-abonnement-la-nouvelle-strategie-de-la-grande-distribution_2165939.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1670\" class=\"wp-image-1670 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/03\/logo-l-express-5-150x138.png\" alt=\"\" width=\"150\" height=\"138\" \/><\/a><p id=\"caption-attachment-1670\" class=\"wp-caption-text\">Grande distribution : l&rsquo;abonnement prend de la vitesse<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td>\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/retail-1095\/etude-barometre-2205\/Diaporamas\/retail-experience-tendances-suivre-2022-368550\/localised-retail-368551.htm\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">Exp\u00e9rience client : le rapport annuel de Zendesk<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2713\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/fr.linkedin.com\/pulse\/des-4-p-aux-e-pour-un-nouveau-mix-marketing-%C3%A0-lheure-du-darmon\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2713\" class=\"wp-image-2713 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials-768x768.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/LinkedIn_logo_initials.png 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2713\" class=\"wp-caption-text\">Mix marketing \u00e0 l&rsquo;\u00e8re omnicanale : fini les P bonjour les E<\/p><\/div><\/td>\n<td>\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/programmes-de-fidelite-ce-que-les-francais-aiment-et-attendent,400756\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">Programme de fid\u00e9lit\u00e9 : Quelles sont les attentes du consommateur fran\u00e7ais ?<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2714\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.economiematin.fr\/news-futur-relation-client-prevision-analyse-technologie-grinbaum\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2714\" class=\"wp-image-2714 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2022\/01\/logo-economie-matin-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-2714\" class=\"wp-caption-text\">Exp\u00e9rience client : Les attentes des clients pour 2022<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_1403\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/siecledigital.fr\/2022\/01\/13\/google-tente-dannuler-une-amende-de-100-millions-deuros-de-la-cnil\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1403\" class=\"wp-image-1403 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle.jpg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1403\" class=\"wp-caption-text\">Google VS la CNIL : David contre Goliath ?<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_862\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/siecledigital.fr\/2022\/01\/13\/google-tente-dannuler-une-amende-de-100-millions-deuros-de-la-cnil\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-862\" class=\"wp-image-862 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/My-digital-week-150x145.jpg\" alt=\"\" width=\"150\" height=\"145\" \/><\/a><p id=\"caption-attachment-862\" class=\"wp-caption-text\">Se dirige-t-on vers la fin des soldes ? Le premier bilan de 2022 semble l&rsquo;affirmer.<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse La citation de la semaine : \u00abUn objectif sans plan s&rsquo;appelle un v\u0153u \u00bb Antoine de Saint Exup\u00e9ry \u200b<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2711","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=2711"}],"version-history":[{"count":3,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2711\/revisions"}],"predecessor-version":[{"id":2716,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2711\/revisions\/2716"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=2711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=2711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=2711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}