{"id":2548,"date":"2021-10-09T14:54:21","date_gmt":"2021-10-09T12:54:21","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=2548"},"modified":"2021-10-09T15:24:10","modified_gmt":"2021-10-09T13:24:10","slug":"la-revue-dalexia-09-10","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2021\/10\/09\/la-revue-dalexia-09-10\/","title":{"rendered":"La revue d&rsquo;Alexia (09\/10)"},"content":{"rendered":"<p style=\"text-align: center\">vue de presse propos\u00e9e par Alexia Estay<\/p>\n<p style=\"text-align: center\"><strong>Merci \u00e0 elle<\/strong><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<table width=\"604\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_974\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.challenges.fr\/green-economie\/vrac-ou-en-sont-les-enseignes-de-la-grande-distribution_782698\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-974\" class=\"wp-image-974 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/Logo_Challenges-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-974\" class=\"wp-caption-text\">La grande distribution se lance dans la course au vrac<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_827\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lesechos.fr\/partenaires\/salesforce\/gestion-des-commandes-experience-client-en-stock-1351712\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-827\" class=\"wp-image-827 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/les-echos-150x137.png\" alt=\"\" width=\"150\" height=\"137\" \/><\/a><p id=\"caption-attachment-827\" class=\"wp-caption-text\">La gestion des stocks au c\u0153ur de l&rsquo;exp\u00e9rience client<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/customer-marketing-1251\/barometre-etude-2151\/Breves\/sollicitation-avis-clients-favorise-marketing-multilocal-364692.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">La sollicitation d&rsquo;avis clients favorise le marketing multilocal<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1918\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/itsocial.fr\/enjeux-it\/enjeux-strategie\/dsi\/la-crise-a-fait-emerger-de-nouveaux-champions-de-lexperience-client\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1918\" class=\"wp-image-1918 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/06\/it-social-150x138.png\" alt=\"\" width=\"150\" height=\"138\" \/><\/a><p id=\"caption-attachment-1918\" class=\"wp-caption-text\">Les nouveaux champions de l&rsquo;exp\u00e9rience client<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www-e--marketing-fr.cdn.ampproject.org\/v\/s\/www.e-marketing.fr\/Thematique\/insights-1092\/Breves\/Toyota-remet-plat-son-experience-client-365202\/amp.htm?amp_js_v=a6&amp;amp_gsa=1&amp;usqp=mq331AQKKAFQArABIIACAw%3D%3D#aoh=16337067024551&amp;referrer=https%3A%2F%2Fwww.google.com&amp;amp_tf=Source%C2%A0%3A%20%251%24s&amp;ampshare=https%3A%2F%2Fwww.e-marketing.fr%2FThematique%2Finsights-1092%2FBreves%2FToyota-remet-plat-son-experience-client-365202.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">Toyota optimise son exp\u00e9rience client<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1493\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.entreprendre.fr\/lexperience-client-une-strategie-efficace-pour-les-entreprises\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1493\" class=\"wp-image-1493 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/New-Logo-Entreprendre-150x90.png\" alt=\"\" width=\"150\" height=\"90\" \/><\/a><p id=\"caption-attachment-1493\" class=\"wp-caption-text\">L&rsquo;exp\u00e9rience client, d\u00e9finition et utilit\u00e9<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_954\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.blogdumoderateur.com\/experience-client-etat-lieux-france-solutions-ameliorer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-954\" class=\"wp-image-954 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/bdm-150x100.png\" alt=\"\" width=\"150\" height=\"100\" \/><\/a><p id=\"caption-attachment-954\" class=\"wp-caption-text\">Exp\u00e9rience client : Bilan fran\u00e7ais<\/p><\/div>\n<div class=\"mceTemp\"><\/div>\n<\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1403\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/siecledigital.fr\/2021\/10\/07\/etude-etat-ecommerce-2021-monde\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1403\" class=\"wp-image-1403 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle.jpg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1403\" class=\"wp-caption-text\">L&rsquo;\u00e9tat mondial du e-commerce<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/veille-1097\/Diaporamas\/vinted-danone-patagonia-idees-marketing-semaine-octobre-2021-365245\/tf1-lance-mois-seconde-main-vinted-365246.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">10 id\u00e9es marketing<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_2012\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.20minutes.fr\/economie\/3137943-20211002-lidl-plus-lidl-lancera-programme-fidelite-france-octobre\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2012\" class=\"wp-image-2012 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/09\/Logo_20_Minutes.svg-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-2012\" class=\"wp-caption-text\">Le nouveau programme de fid\u00e9lit\u00e9 de LIDL d\u00e9barque en octobre.<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/lsa-video-strategie-omnicanale-de-boulanger-quatre-questions-a-nicolas-mahot-directeur-experience-clients-omnicanal,390636\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">VIDEO : la strat\u00e9gie omnicanale de Boulanger<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<div class=\"mceTemp\"><\/div>\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/retail-1095\/strategie-retail-2203\/Breves\/Jules-enseigne-progres-364379\/amp.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">Jules tire son \u00e9pingle du jeu<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>vue de presse propos\u00e9e par Alexia Estay Merci \u00e0 elle Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse &nbsp;<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2548","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=2548"}],"version-history":[{"count":3,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2548\/revisions"}],"predecessor-version":[{"id":2554,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2548\/revisions\/2554"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=2548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=2548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=2548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}