{"id":2487,"date":"2021-06-19T16:31:35","date_gmt":"2021-06-19T14:31:35","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=2487"},"modified":"2021-06-26T15:58:14","modified_gmt":"2021-06-26T13:58:14","slug":"revue-de-presse-du-20-06-21","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2021\/06\/19\/revue-de-presse-du-20-06-21\/","title":{"rendered":"Revue de presse du 20\/06\/21"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p style=\"text-align: center\"><strong>La citation de la semaine :<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: center\"><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\">La publicit\u00e9 c&rsquo;est vendre des courants d&rsquo;air. Mais ce sont ces courants d&rsquo;air qui font tourner le moulin.<br \/>\n<\/span><\/p>\n<p style=\"text-align: center\">Marcel Bleustein-Blanchet<\/p>\n<\/blockquote>\n<p>\u200b<\/p>\n<table width=\"628\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2488\" style=\"width: 157px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/cestpasmonidee.blogspot.com\/2021\/06\/le-marketing-en-pilote-de-la.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2488\" class=\"wp-image-2488 size-full\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/06\/cpmidee.png\" alt=\"\" width=\"147\" height=\"121\" \/><\/a><p id=\"caption-attachment-2488\" class=\"wp-caption-text\">Qui pilote la digitalisation dans les entreprises ?<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/experience-1295\/Breves\/Voix-client-comment-mettre-insights-service-experience-client-360948.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">Les enjeux d&rsquo;une bonne gestion de la data client<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/influences-1293\/reseaux-sociaux-2216\/Diaporamas\/medias-sociaux-quelles-sont-pratiques-marques-2021-361635\/les-medias-sociaux-conquete-business-clients-361637.htm#Diapo\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">Les marques et les r\u00e9seaux sociaux<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_954\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.blogdumoderateur.com\/interview-marketing-seth-godin\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-954\" class=\"wp-image-954 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/bdm-150x100.png\" alt=\"\" width=\"150\" height=\"100\" \/><\/a><p id=\"caption-attachment-954\" class=\"wp-caption-text\">Interwiew de Seth Godin, une r\u00e9f\u00e9rence dans le marketing !<\/p><\/div><\/td>\n<td>\n<div id=\"attachment_1403\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/siecledigital.fr\/2021\/06\/11\/amazon-rgpd-350-millions-euros\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1403\" class=\"wp-image-1403 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle.jpg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1403\" class=\"wp-caption-text\">Le RGPD s&rsquo;attaque \u00e0 un des acteurs des GAFA<\/p><\/div>\n<div style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1981\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/theconversation.com\/pourquoi-la-generation-z-adore-les-friperies-161712\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1981\" class=\"wp-image-1981 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/09\/conversation-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1981\" class=\"wp-caption-text\">Le march\u00e9 du pr\u00eat \u00e0 porter de seconde main explose chez les ados.<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1660\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mydigitalweek.com\/etude-hootsuite-lusage-des-medias-sociaux-en-entreprise-en-france\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1660\" class=\"wp-image-1660 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/03\/Logo-mydigitalWeek_082016-1-150x109.png\" alt=\"\" width=\"150\" height=\"109\" \/><\/a><p id=\"caption-attachment-1660\" class=\"wp-caption-text\">\u00c9tude : les m\u00e9dias sociaux et les entreprises en France.<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_944\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mydigitalweek.com\/etude-hootsuite-lusage-des-medias-sociaux-en-entreprise-en-france\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-944\" class=\"wp-image-944 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/influ-logo-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-944\" class=\"wp-caption-text\">D\u00e9couvrez les nouveaux types de consommateurs<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2490\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.olivierdauvers.fr\/2021\/06\/17\/le-mot-conso-de-la-semaine-marge\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2490\" class=\"wp-image-2490 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/06\/motconso-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-2490\" class=\"wp-caption-text\">En moins de 3 minutes Olivier Dauvers nous explique simplement des notions complexes. cette semaine, la marge !<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse La citation de la semaine : La publicit\u00e9 c&rsquo;est vendre des courants d&rsquo;air. Mais ce sont ces courants d&rsquo;air qui font tourner le moulin. Marcel Bleustein-Blanchet \u200b &nbsp;<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2487","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=2487"}],"version-history":[{"count":4,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2487\/revisions"}],"predecessor-version":[{"id":2498,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2487\/revisions\/2498"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=2487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=2487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=2487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}