{"id":2371,"date":"2021-04-03T15:53:11","date_gmt":"2021-04-03T13:53:11","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=2371"},"modified":"2021-04-03T16:38:24","modified_gmt":"2021-04-03T14:38:24","slug":"revue-de-presse-du-04-04-21","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2021\/04\/03\/revue-de-presse-du-04-04-21\/","title":{"rendered":"Revue de presse du 04\/04\/21"},"content":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p>Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>&nbsp;<\/p>\n<p><strong>La citation de la semaine :<\/strong><\/p>\n<blockquote><p><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\">Pour une entreprise, ne pas r\u00e9aliser de publicit\u00e9, c&rsquo;est comme faire de l&rsquo;\u0153il \u00e0 une fille dans le noir. Vous savez ce que vous faites, mais personne d&rsquo;autre ne le sait.<\/span><\/p>\n<p>Stuart H britt<\/p><\/blockquote>\n<p><strong>\u200b<\/strong><\/p>\n<table width=\"628\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/media-1093\/Breves\/Comment-moderniser-son-image-marque-cas-Skoda-359017.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">Moderniser son exp\u00e9rience client : le cas Skoda<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/data-room-1252\/Breves\/Redressement-inattendu-moral-menages-fran-ais-mars-359025.htm#&amp;utm_source=navigation&amp;utm_medium=rebond&amp;utm_campaign=rebond_meme_rubrique\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">Mars 2021, le moral des fran\u00e7ais est \u00e0 la hausse (chiffres INSEE)<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_851\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.larevuedudigital.com\/adidas-investit-1-milliard-deuros-dans-sa-transformation-digitale\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-851\" class=\"wp-image-851 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/logo-la-revue-du-digital-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-851\" class=\"wp-caption-text\">Adidas investi largement dans le digital.<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1660\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mydigitalweek.com\/mode-createur-cover-story-les-deux-nouvelles-fonctionnalites-de-linkedin-pour-promouvoir-les-marques\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1660\" class=\"wp-image-1660 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/03\/Logo-mydigitalWeek_082016-1-150x109.png\" alt=\"\" width=\"150\" height=\"109\" \/><\/a><p id=\"caption-attachment-1660\" class=\"wp-caption-text\">Linked In, le r\u00e9seau des pro, \u00e9largi son offre en proposant des solutions marketing<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_851\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.larevuedudigital.com\/castorama-digitalise-ses-prospectus-pour-aller-plus-loin-exemple-avec-la-realite-augmentee\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-851\" class=\"wp-image-851 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/logo-la-revue-du-digital-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-851\" class=\"wp-caption-text\">Castorama digitalise ses prospectus : R\u00e9alit\u00e9 augment\u00e9e et autres outils pour booster la communication hors m\u00e9dia.<\/p><\/div>\n<div style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2372\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/sous-titre.eu\/home-is-the-new-shop\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2372\" class=\"wp-image-2372 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/04\/soustitre-150x128.jpg\" alt=\"\" width=\"150\" height=\"128\" \/><\/a><p id=\"caption-attachment-2372\" class=\"wp-caption-text\">Les derniers outils du e-commerce<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_827\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lesechos.fr\/industrie-services\/conso-distribution\/avec-lessor-du-commerce-en-ligne-des-litiges-toujours-plus-nombreux-1301226#xtor=RSS-2005\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-827\" class=\"wp-image-827 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/les-echos-150x137.png\" alt=\"\" width=\"150\" height=\"137\" \/><\/a><p id=\"caption-attachment-827\" class=\"wp-caption-text\">E-Commerce : Plus de transactions = Plus de litiges<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_2373\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.agoranews-experience-client.fr\/publi-redactionnel-les-5-tendances-majeures-pour-lavenir-de-lexperienc-client\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2373\" class=\"wp-image-2373 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/04\/Logo_Agora_News-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/04\/Logo_Agora_News-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/04\/Logo_Agora_News.png 270w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2373\" class=\"wp-caption-text\">L&rsquo;Avenir de l&rsquo;exp\u00e9rience client en 5 points<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2374\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/zepros.fr\/voici-le-tout-dernier-concept-leroy-merlin-omnicanal--96726\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2374\" class=\"wp-image-2374 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/04\/logo-Zepros-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-2374\" class=\"wp-caption-text\">D\u00e9couvrez le nouveau concept omnicanal de Leroy Merlin<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" colspan=\"3\">\n<div class=\"mceTemp\"><\/div>\n<div id=\"attachment_973\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.europe1.fr\/societe\/dou-viennent-les-bornes-de-satisfaction-client-4027246?utm_source=actus_lilo\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-973\" class=\"wp-image-973 size-medium\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/logo-europe-1-300x110.png\" alt=\"\" width=\"300\" height=\"110\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/logo-europe-1-300x110.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/logo-europe-1-768x282.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/logo-europe-1-1024x376.png 1024w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/logo-europe-1.png 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-973\" class=\"wp-caption-text\">Superbe Podcast sur l&rsquo;histoire peu connue des bornes de satisfaction client<\/p><\/div>\n<p><span style=\"font-size: 10pt\"><strong>Merci beaucoup \u00e0 Karima Laghdas pour ce partage !<\/strong><\/span><\/p>\n<div class=\"mceTemp\"><\/div>\n<div class=\"mceTemp\"><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse &nbsp; La citation de la semaine : Pour une entreprise, ne pas r\u00e9aliser de publicit\u00e9, c&rsquo;est comme faire de l&rsquo;\u0153il \u00e0 une fille dans le noir. Vous savez ce que vous faites, mais &hellip; <\/p>\n<p><a class=\"more-link block-button\" href=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2021\/04\/03\/revue-de-presse-du-04-04-21\/\">Lire la Suite &raquo;<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2371","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=2371"}],"version-history":[{"count":3,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2371\/revisions"}],"predecessor-version":[{"id":2377,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2371\/revisions\/2377"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=2371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=2371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=2371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}