{"id":2355,"date":"2021-03-27T15:18:18","date_gmt":"2021-03-27T14:18:18","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=2355"},"modified":"2021-05-06T09:49:14","modified_gmt":"2021-05-06T07:49:14","slug":"revue-de-presse-du-28-03-21","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2021\/03\/27\/revue-de-presse-du-28-03-21\/","title":{"rendered":"Revue de presse du 28\/03\/21"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>&nbsp;<\/p>\n<p><strong>La citation de la semaine :<\/strong><\/p>\n<blockquote><p>Vous ne pouvez pas demander aux clients ce qu&rsquo;ils veulent et ensuite essayer de le leur donner. Au moment o\u00f9 vous l&rsquo;aurez construit, ils voudront autre chose.<\/p>\n<p>Steve Jobs<\/p><\/blockquote>\n<p><strong>\u200b<\/strong><\/p>\n<table width=\"628\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_944\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.influencia.net\/fr\/actualites\/in,innovations,carrefour-est-tombe-dans-panneau-live-shopping,11062.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-944\" class=\"wp-image-944 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/influ-logo-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-944\" class=\"wp-caption-text\">Carrefour teste le live shopping : un succ\u00e8s !<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/les-cookies-sont-cuits-bienvenue-dans-leconomie-de-la-confiance\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">Une histoire de cookies &#8230; et de RGPD<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/cross-canal-1094\/Breves\/-OMnICAnALITE-Comment-cross-canaliser-ses-imprimes-publicitaires--357226.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">Harmoniser la communication papier et la communication digitale<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_974\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.challenges.fr\/entreprise\/grande-conso\/la-lecon-de-commerce-des-mulliez-a-amazon_756470\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-974\" class=\"wp-image-974 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/Logo_Challenges-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-974\" class=\"wp-caption-text\">Quand Mulliez fait la le\u00e7on \u00e0 Bezos<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/orchestra-passe-ses-magasins-au-call-collect,376943\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">La strat\u00e9gie Omnicanale originale de chez Orchestra<\/p><\/div>\n<div style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/infographie-les-benefices-dune-strategie-de-parrainage-client\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">INFOGRAPHIE sur l&rsquo;int\u00e9r\u00eat du parrainage<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_956\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.webmarketing-com.com\/2021\/03\/23\/1596349-2021-annee-de-la-realite-etendue-xr\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-956\" class=\"wp-image-956 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/01-logo-classique-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-956\" class=\"wp-caption-text\">La r\u00e9alit\u00e9 \u00e9tendue, nouvel outil omnicanal en 2021 ?<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_2357\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.vie-publique.fr\/eclairage\/277179-villes-petites-et-moyennes-des-centres-villes-en-souffrance\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2357\" class=\"wp-image-2357 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/03\/vie-publique-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-2357\" class=\"wp-caption-text\">\u00c9tude int\u00e9ressante sur la d\u00e9vitalisation des centre ville<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_944\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.influencia.net\/fr\/actualites\/tendance,pas-manquer,barometre-betc-fullsix-consommateurs-veulent-efficacite-mais-comment-faire-pour-emouvoir,11050.html#.YFkc6PmNaf0.twitter\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-944\" class=\"wp-image-944 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/influ-logo-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-944\" class=\"wp-caption-text\">Glisser d&rsquo;une exp\u00e9rience client efficace vers une exp\u00e9rience client excitante&#8230;<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse &nbsp; La citation de la semaine : Vous ne pouvez pas demander aux clients ce qu&rsquo;ils veulent et ensuite essayer de le leur donner. Au moment o\u00f9 vous l&rsquo;aurez construit, ils voudront autre &hellip; <\/p>\n<p><a class=\"more-link block-button\" href=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2021\/03\/27\/revue-de-presse-du-28-03-21\/\">Lire la Suite &raquo;<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2355","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=2355"}],"version-history":[{"count":2,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2355\/revisions"}],"predecessor-version":[{"id":2364,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2355\/revisions\/2364"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=2355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=2355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=2355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}