{"id":2315,"date":"2021-02-26T19:29:49","date_gmt":"2021-02-26T18:29:49","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=2315"},"modified":"2021-03-20T16:31:50","modified_gmt":"2021-03-20T15:31:50","slug":"la-revue-dalexia-27-02","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2021\/02\/26\/la-revue-dalexia-27-02\/","title":{"rendered":"La revue d&rsquo;Alexia (27\/02)"},"content":{"rendered":"<p style=\"text-align: center\">Revue de presse propos\u00e9e par Alexia Estay<\/p>\n<p style=\"text-align: center\"><strong>Merci \u00e0 elle<\/strong><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>\u200b<\/p>\n<table width=\"604\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2003\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/larevuedestransitions.fr\/2021\/02\/24\/web-to-store-experience-client\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2003\" class=\"wp-image-2003 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/09\/cropped-Logo-larevue-des-transitions5-150x77.png\" alt=\"\" width=\"150\" height=\"77\" \/><\/a><p id=\"caption-attachment-2003\" class=\"wp-caption-text\">Le web to store ne peut se passer d&rsquo;une bonne exp\u00e9rience client.<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1493\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.entreprendre.fr\/relation-client-le-choix-entre-lonshore-et-loffshore\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1493\" class=\"wp-image-1493 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/New-Logo-Entreprendre-150x90.png\" alt=\"\" width=\"150\" height=\"90\" \/><\/a><p id=\"caption-attachment-1493\" class=\"wp-caption-text\">GRC : Strat\u00e9gie \u00e0 l&rsquo;interne ou \u00e0 l&rsquo;externe ?<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2316\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.zonebourse.com\/cours\/action\/FNAC-DARTY-13449504\/actualite\/Fnac-Darty-Performances-2020-qui-confirment-la-puissance-du-modele-omnicanal-de-Fnac-Darty-dans-un-32517965\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2316\" class=\"wp-image-2316 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/02\/Zonebourse_wiki-150x146.jpg\" alt=\"\" width=\"150\" height=\"146\" \/><\/a><p id=\"caption-attachment-2316\" class=\"wp-caption-text\">Quelques chiffres qui prouvent l&rsquo;efficacit\u00e9 de l&rsquo;omnicanal chez Fnac Darty<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_858\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ladn.eu\/adn-business\/experts-metiers\/communication\/corporate\/conseil-strategique\/buyer-persona-identifier-cible-portrait-robot-prospect-ideal\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-858\" class=\"wp-image-858 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-adn-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-858\" class=\"wp-caption-text\">Cr\u00e9er le portrait du client\/prospect id\u00e9al<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_913\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/viuz.com\/2021\/02\/09\/reenchantez-le-parcours-dachat-digital-grace-a-lhumain\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-913\" class=\"wp-image-913 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/Viuz_w1000-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-913\" class=\"wp-caption-text\">Parcours client : Pas de digital sans humain !<\/p><\/div>\n<p style=\"text-align: center\">\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2317\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.toute-la-franchise.com\/vie-de-la-franchise-A32456-le-marche-de-l-occasion-un-secteur-en-plein-boom-economique.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2317\" class=\"wp-image-2317 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/02\/toutelafranchise-150x134.png\" alt=\"\" width=\"150\" height=\"134\" \/><\/a><p id=\"caption-attachment-2317\" class=\"wp-caption-text\">Le march\u00e9 de l&rsquo;occasion n&rsquo;en fini pas de cro\u00eetre&#8230;<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/cross-canal-1094\/Infographies\/Quelles-sont-consequences-Covid-pratiques-marketing-B2B-357325.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">Infographie : Impact de la crise sur les pratiques mercatiques<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div class=\"mceTemp\"><\/div>\n<\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1426\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/reporterre.net\/Amazon-Cdiscount-Le-commerce-en-ligne-envahit-le-marche-alimentaire-bio\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1426\" class=\"wp-image-1426 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/Logo_reporterre-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1426\" class=\"wp-caption-text\">Les g\u00e9ants du net lorgnent du c\u00f4t\u00e9 de l&rsquo;alimentaire bio&#8230;<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/retail-1095\/Breves\/Tribune-ligne-magasin-comment-avoir-meilleur-deux-mondes-357696.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">Optimiser l&rsquo;exploitation digitale et physique<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Revue de presse propos\u00e9e par Alexia Estay Merci \u00e0 elle Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse \u200b &nbsp;<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2315","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=2315"}],"version-history":[{"count":1,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2315\/revisions"}],"predecessor-version":[{"id":2318,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2315\/revisions\/2318"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=2315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=2315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=2315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}