{"id":2209,"date":"2021-01-09T15:03:13","date_gmt":"2021-01-09T14:03:13","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=2209"},"modified":"2021-01-09T15:03:13","modified_gmt":"2021-01-09T14:03:13","slug":"la-revue-dalexia-09-01","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2021\/01\/09\/la-revue-dalexia-09-01\/","title":{"rendered":"La revue d&rsquo;Alexia (09\/01)"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants d\u00e9couverts par Alexia Estay<\/p>\n<p style=\"text-align: center\"><strong>Merci \u00e0 elle<\/strong><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p style=\"text-align: center\"><strong>Alexia profite \u00e9galement de cet espace d&rsquo;expression pour souhaiter, \u00e0 vous tous, ses meilleurs v\u0153ux pour cette nouvelle ann\u00e9e 2021 !<\/strong><\/p>\n<p>\u200b<\/p>\n<table width=\"604\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2210\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.bfmtv.com\/economie\/professionnels\/l-avenir-de-l-experience-client-la-messagerie-instantanee-canal-de-predilection-des-entreprises_AN-202101060277.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2210\" class=\"wp-image-2210 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/01\/Logo-BFM-TV-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-2210\" class=\"wp-caption-text\">La messagerie instantan\u00e9e, l&rsquo;outil \u00ab\u00a0miracle\u00a0\u00bb en p\u00e9riode de crise sanitaire !<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_879\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.dynamique-mag.com\/article\/experience-client-donnee-devenue-fondamentale.36548\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-879\" class=\"wp-image-879 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-dynamique-mag.com_-150x142.png\" alt=\"\" width=\"150\" height=\"142\" \/><\/a><p id=\"caption-attachment-879\" class=\"wp-caption-text\">Exp\u00e9rience client : D\u00e9cortiquer et comprendre<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2041\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/business.lesechos.fr\/entrepreneurs\/marketing-vente\/0610168151220-btob-5-reponses-a-donner-aux-objections-des-prospects-341442.php\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2041\" class=\"wp-image-2041 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/10\/logo-les-echos-entrepreneurs-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-2041\" class=\"wp-caption-text\">Traiter l&rsquo;objection en B2B<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/le-magasin-du-futur-sera-spectaculaire,369538\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">Damien Gressant imagine le magasin du futur<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_2211\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.magazine-decideurs.com\/news\/accompagner-la-transformation-digitale-de-l-entreprise-une-necessite\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2211\" class=\"wp-image-2211 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/01\/YcRp81M8_400x400-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/01\/YcRp81M8_400x400-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/01\/YcRp81M8_400x400-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/01\/YcRp81M8_400x400.png 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2211\" class=\"wp-caption-text\">Accompagner la transformation digitale des entreprises<\/p><\/div>\n<p>&nbsp;<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2044\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.boursorama.com\/patrimoine\/actualites\/cdiscount-et-la-redoute-convertis-au-marche-de-l-occasion-1e86f6288ea7a5e74b9fbb918dc97460\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2044\" class=\"wp-image-2044 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/10\/Boursorama-Banque-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/10\/Boursorama-Banque-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/10\/Boursorama-Banque-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/10\/Boursorama-Banque.jpg 600w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2044\" class=\"wp-caption-text\">Les g\u00e9ants fran\u00e7ais de l&rsquo;internet misent sur le march\u00e9 de la \u00ab\u00a0seconde main\u00a0\u00bb<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td>\n<div id=\"attachment_1918\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/itsocial.fr\/partenaires\/zendesk\/tribunes-zendesk\/pourquoi-un-service-client-omnicanal-permet-il-dameliorer-lexperience-client\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1918\" class=\"wp-image-1918 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/06\/it-social-150x138.png\" alt=\"\" width=\"150\" height=\"138\" \/><\/a><p id=\"caption-attachment-1918\" class=\"wp-caption-text\">En quoi la strat\u00e9gie omnicanale am\u00e9liore l&rsquo;exp\u00e9rience client ?<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/retail-1095\/Breves\/Tribune-Penser-marketing-performance-omnicanal-simple-355782.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">Repenser la strat\u00e9gie mercatique dans une logique omnicanale<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1403\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/siecledigital.fr\/2020\/12\/29\/portrait-consommateurs-omnicanaux-france\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1403\" class=\"wp-image-1403 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle.jpg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1403\" class=\"wp-caption-text\">A quoi ressemble le nouveau consommateur ?<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1433\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.usinenouvelle.com\/article\/former-les-commerciaux-aux-reseaux-sociaux-est-une-priorite.N1020434\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1433\" class=\"wp-image-1433 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/Logo-Usine-Nouvelle-2-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1433\" class=\"wp-caption-text\">Dans une \u00e9poque digitale, les commerciaux doivent \u00eatre form\u00e9s \u00e0 l&rsquo;utilisation des r\u00e9seaux sociaux !<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1566\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.forbes.fr\/business\/la-fin-du-demarchage-telephonique-comment-trouver-des-clients\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1566\" class=\"wp-image-1566 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/02\/0000002-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1566\" class=\"wp-caption-text\">Quelle prospection apr\u00e8s la fin du d\u00e9marchage t\u00e9l\u00e9phonique ?<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_2013\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/news.chastin.com\/quatre-previsions-marketing-pour-2021-217\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2013\" class=\"wp-image-2013 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/09\/newschastin-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-2013\" class=\"wp-caption-text\">Id\u00e9es mercatiques pour 2021<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1622\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.snacking.fr\/actualites\/tendances\/5306--snackingconnexion-La-bascule-vers-le-digital-sans-sacrifier-l-experience-client-Maurizio-Biondi-Big-Fernand\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1622\" class=\"wp-image-1622 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/03\/logo-snacking-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/03\/logo-snacking-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/03\/logo-snacking.jpg 280w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1622\" class=\"wp-caption-text\">Big Fernand bascule vers le digital sans sacrifier l\u2019exp\u00e9rience client.<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_2041\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2041\" class=\"wp-image-2041 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/10\/logo-les-echos-entrepreneurs-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><p id=\"caption-attachment-2041\" class=\"wp-caption-text\">B2B : quelles sont les attentes d&rsquo;un acheteur en grande distribution ?<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_2213\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9sZXBvZGNhc3RkdW1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0Lw\/episode\/aHR0cHM6Ly9sZXBvZGNhc3RkdW1hcmtldGluZy5jb20vP3A9MTk0NQ?hl=fr&amp;ved=2ahUKEwjyqM2AzoTuAhXtTRUIHX8xDGsQjrkEegQICBAI&amp;ep=6\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2213\" class=\"wp-image-2213 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2021\/01\/google-podcasts-logo-6-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-2213\" class=\"wp-caption-text\"><strong>INDISPENSABLE :<\/strong> Suivez les podcast de Google sur le marketing !<\/p><\/div>\n<p>&nbsp;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants d\u00e9couverts par Alexia Estay Merci \u00e0 elle Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse Alexia profite \u00e9galement de cet espace d&rsquo;expression pour souhaiter, \u00e0 vous tous, ses meilleurs v\u0153ux pour cette nouvelle ann\u00e9e 2021 ! \u200b &nbsp; &nbsp;<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2209","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=2209"}],"version-history":[{"count":1,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2209\/revisions"}],"predecessor-version":[{"id":2214,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2209\/revisions\/2214"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=2209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=2209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=2209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}