{"id":2195,"date":"2020-12-19T17:26:53","date_gmt":"2020-12-19T16:26:53","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=2195"},"modified":"2021-12-02T21:51:02","modified_gmt":"2021-12-02T20:51:02","slug":"revue-de-presse-de-la-fin-de-lannee","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2020\/12\/19\/revue-de-presse-de-la-fin-de-lannee\/","title":{"rendered":"Revue de presse de la fin de l&rsquo;ann\u00e9e"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p style=\"text-align: center\">\u200b<\/p>\n<table width=\"628\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/le-digital-est-devenu-un-imperatif-de-survie-pour-1-3-des-entreprises\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">Apr\u00e8s avoir \u00e9t\u00e9 un atout de comp\u00e9titivit\u00e9, le digital devient une n\u00e9cessit\u00e9 pour rester sur le march\u00e9<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/retail-1095\/Breves\/Quelles-priorites-Yves-Rocher-355655.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">La strat\u00e9gie omnicanale d&rsquo;Yves Rocher<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_913\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/viuz.com\/2020\/12\/18\/halo-damazon-petit-bracelet-connecte-grosses-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-913\" class=\"wp-image-913 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/Viuz_w1000-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-913\" class=\"wp-caption-text\">La bracelet connect\u00e9 Amazon, encore plus intrusif ?<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_956\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.webmarketing-com.com\/2020\/12\/17\/1538348-tendances-marketing-2021-pinterest-devoile-10-sujets-tendance\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-956\" class=\"wp-image-956 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/01-logo-classique-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-956\" class=\"wp-caption-text\">10 tendances marketing pour 2021<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_941\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/data-room-1223\/Breves\/-devoile-son-projet-reglementation-numerique-355644.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-941\" class=\"wp-image-941 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-941\" class=\"wp-caption-text\">D\u00e9couvrez le cadre r\u00e9glementaire de l&rsquo;UE sur le num\u00e9rique<\/p><\/div>\n<div style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/retail-1095\/Les-marques-devront-offrir-omnicanalite-totale-Thomas-Rudelle-Carrefour-355360.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">Vid\u00e9o : Carrefour imagine le commerce d&rsquo;apr\u00e8s COVID<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_913\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/viuz.com\/annonce\/2020\/12\/14\/les-fetes-de-fin-dannee-seront-elles-benefiques-pour-les-distributeurs-en-france-oracle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-913\" class=\"wp-image-913 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/Viuz_w1000-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-913\" class=\"wp-caption-text\">Quelques pr\u00e9vision pour le commerce en cette p\u00e9riode de fin d&rsquo;ann\u00e9e ?<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_1311\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.capital.fr\/entreprises-marches\/joue-club-comment-le-lutin-francais-resiste-a-la-crise-1388567\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1311\" class=\"wp-image-1311 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/logo-capital-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1311\" class=\"wp-caption-text\">Comment Jou\u00e9Club r\u00e9siste-t-il \u00e0 la crise ?<\/p><\/div>\n<div class=\"mceTemp\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_916\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/fr.fashionnetwork.com\/news\/Les-francais-restent-attaches-aux-points-de-vente-physiques-d-apres-opinionway,1266644.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-916\" class=\"wp-image-916 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/fashnet-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-916\" class=\"wp-caption-text\">Des fran\u00e7ais qui ne sont pas pr\u00eats \u00e0 renoncer au commerce physique.<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<table style=\"height: 70px\" width=\"628\">\n<tbody>\n<tr>\n<td style=\"width: 198px;text-align: center\">\n<p><div id=\"attachment_1343\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.strategies.fr\/actualites\/marques\/4052867W\/commerce-comment-sauver-noel-.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1343\" class=\"wp-image-1343 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/10\/logo-strategies-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1343\" class=\"wp-caption-text\">Il faut sauver le soldat \u00ab\u00a0No\u00ebl\u00a0\u00bb<\/p><\/div><\/td>\n<td style=\"width: 198px;text-align: center\">\n<p><div id=\"attachment_860\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.journaldunet.com\/ebusiness\/commerce\/1495929-covid-19-et-commerce-une-derniere-chance-pour-sauver-noel\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-860\" class=\"wp-image-860 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN.png 225w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-860\" class=\"wp-caption-text\">Peut-on encore sauver le soldat \u00ab\u00a0No\u00ebl\u00a0\u00bb ?<\/p><\/div><\/td>\n<td style=\"width: 198px;text-align: center\">\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/la-magie-de-noel-jouera-t-elle,366603\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">Sauver le soldat \u00ab\u00a0No\u00ebl\u00a0\u00bb ?<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center\">Et pour finir 4 publicit\u00e9 touchantes pour les f\u00eates \u00e0 d\u00e9crypter avec vos \u00e9l\u00e8ves !<\/p>\n<p>&nbsp;<\/p>\n<table style=\"height: 126px\" width=\"629\">\n<tbody>\n<tr>\n<td style=\"width: 303px;text-align: center\">\n<p><div id=\"attachment_2196\" style=\"width: 230px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=EkcBzj56lxc&amp;t=27s\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2196\" class=\"wp-image-2196\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/12\/intermarche-300x144.jpg\" alt=\"\" width=\"220\" height=\"105\" \/><\/a><p id=\"caption-attachment-2196\" class=\"wp-caption-text\">Intermarch\u00e9, toujours avec l&rsquo;agence Romance, nous livre une publicit\u00e9 encore une fois touchante et dans l&rsquo;air du temps.<\/p><\/div><\/td>\n<td style=\"width: 303px;text-align: center\">\n<p><div id=\"attachment_2197\" style=\"width: 230px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=Fz1q8NWbExc\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2197\" class=\"wp-image-2197\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/12\/doc-morris-300x140.jpg\" alt=\"\" width=\"220\" height=\"103\" \/><\/a><p id=\"caption-attachment-2197\" class=\"wp-caption-text\">La publicit\u00e9 qui fait le buzz en cette p\u00e9riode festive. Laissez vous surprendre par la motivation de ce vieil homme tr\u00e8s attachant.<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 303px;text-align: center\">\n<p><div id=\"attachment_2198\" style=\"width: 230px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=yg4Mq5EAEzw\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2198\" class=\"wp-image-2198\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/12\/coca-300x137.jpg\" alt=\"\" width=\"220\" height=\"101\" \/><\/a><p id=\"caption-attachment-2198\" class=\"wp-caption-text\">Coca-Cola toujours tr\u00e8s efficace dans sa communication, revisite la lettre au p\u00e8re No\u00ebl !<\/p><\/div><\/td>\n<td style=\"width: 303px;text-align: center\">\n<p><div id=\"attachment_2199\" style=\"width: 230px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=tl57Gy5X_Kg&amp;t=2s\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2199\" class=\"wp-image-2199\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/12\/disney-300x146.jpg\" alt=\"\" width=\"220\" height=\"107\" \/><\/a><p id=\"caption-attachment-2199\" class=\"wp-caption-text\">Le Disney Store UK nous livre une touchante histoire \u00e0 l&rsquo;inspiration tr\u00e8s \u00ab\u00a0Coco\u00a0\u00bb<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse \u200b &nbsp; &nbsp; Et pour finir 4 publicit\u00e9 touchantes pour les f\u00eates \u00e0 d\u00e9crypter avec vos \u00e9l\u00e8ves ! &nbsp; &nbsp;<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2195","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=2195"}],"version-history":[{"count":3,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2195\/revisions"}],"predecessor-version":[{"id":2201,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2195\/revisions\/2201"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=2195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=2195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=2195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}