{"id":2191,"date":"2020-12-19T16:40:58","date_gmt":"2020-12-19T15:40:58","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=2191"},"modified":"2021-01-14T09:52:42","modified_gmt":"2021-01-14T08:52:42","slug":"la-revue-dalexia-20-12","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2020\/12\/19\/la-revue-dalexia-20-12\/","title":{"rendered":"La revue d&rsquo;Alexia (20\/12)"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants d\u00e9couverts par Alexia Estay<\/p>\n<p style=\"text-align: center\"><strong>Merci \u00e0 elle<\/strong><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>\u200b<\/p>\n<table width=\"604\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2192\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/demarchesadministratives.fr\/actualites\/la-grande-distribution-a-signe-une-charte-engagements-mise-en-avant-produits-frais-et-produits-locaux\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2192\" class=\"wp-image-2192 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/12\/K9BgmhhD_400x400-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/12\/K9BgmhhD_400x400-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/12\/K9BgmhhD_400x400-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/12\/K9BgmhhD_400x400.jpg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2192\" class=\"wp-caption-text\">D\u00e9marche RSE pour la grande distribution<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1302\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/demarchesadministratives.fr\/actualites\/la-grande-distribution-a-signe-une-charte-engagements-mise-en-avant-produits-frais-et-produits-locaux\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1302\" class=\"wp-image-1302 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/logo-large-marketing-professionnel-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1302\" class=\"wp-caption-text\">Achats de fin d&rsquo;ann\u00e9e et exp\u00e9rience client<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2193\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.silicon.fr\/brandvoice\/black-friday-noel-la-transformation-digitale-du-retail-face-au-boom-des-commandes\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2193\" class=\"wp-image-2193 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/12\/silicon-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/12\/silicon-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/12\/silicon.jpg 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2193\" class=\"wp-caption-text\">Face \u00e0 l&rsquo;explosion des commandes le retail doit acc\u00e9l\u00e9rer sa mutation digitale.<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_827\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lesechos.fr\/thema\/relation-client\/lhumain-un-vecteur-de-fidelisation-pour-90-des-francais-1274769\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-827\" class=\"wp-image-827 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/les-echos-150x137.png\" alt=\"\" width=\"150\" height=\"137\" \/><\/a><p id=\"caption-attachment-827\" class=\"wp-caption-text\">L&rsquo;humain au c\u0153ur de la fid\u00e9lisation<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_913\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/viuz.com\/annonce\/2020\/12\/09\/service-client-et-fidelite-aux-marques-en-temps-de-covid-selligent\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-913\" class=\"wp-image-913 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/Viuz_w1000-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-913\" class=\"wp-caption-text\">Enqu\u00eate : les attentes des clients et la fid\u00e9lisation<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_941\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/Diaporamas\/retail-tendances-magasin-noel-firmament-355674\/phygital-allie-pere-noel-355675.htm#Diapo\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-941\" class=\"wp-image-941 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-941\" class=\"wp-caption-text\">4 tendances retail pour No\u00ebl !<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_941\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/Breves\/Les-Fran-ais-en-quete-d-amelioration-des-points-de-vente-354342.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-941\" class=\"wp-image-941 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-941\" class=\"wp-caption-text\">Transformation des points de vente : quelles sont les attentes des consommateurs ?<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_941\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/Breves\/Black-Friday-demi-teinte-e-commerce-France-355615.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-941\" class=\"wp-image-941 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-941\" class=\"wp-caption-text\">Bilan mitig\u00e9 pour le black friday<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1611\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lci.fr\/sciences-et-innovation\/video-chariot-intelligent-scanner-d-empreinte-de-pied-les-dernieres-innovations-de-la-grande-distribution-en-magasin-2172761.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1611\" class=\"wp-image-1611 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/02\/LCI_logo_2016-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1611\" class=\"wp-caption-text\">Vid\u00e9o : les innovations de la grande distribution<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1425\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.zdnet.fr\/actualites\/la-conversation-levier-considerable-de-la-relation-client-39914777.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1425\" class=\"wp-image-1425 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/zdnet_font_clair-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/zdnet_font_clair-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/zdnet_font_clair-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/zdnet_font_clair-768x768.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/zdnet_font_clair.png 1024w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1425\" class=\"wp-caption-text\">La conversation au c\u0153ur de l\u2019exp\u00e9rience client<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_810\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/data-1091\/Breves\/Tribune-Comment-repondre-face-grands-defis-transformation-digitale-355611.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-810\" class=\"wp-image-810 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-810\" class=\"wp-caption-text\">R\u00e9ussir la transformation digitale<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<div class=\"mceTemp\"><\/div>\n<p><div id=\"attachment_810\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/data-1091\/Breves\/Piloter-experience-client-grace-vos-donnees-355634.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-810\" class=\"wp-image-810 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-810\" class=\"wp-caption-text\">Gestion des donn\u00e9es et pilotage de l&rsquo;exp\u00e9rience client<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants d\u00e9couverts par Alexia Estay Merci \u00e0 elle Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse \u200b &nbsp;<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2191","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=2191"}],"version-history":[{"count":1,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2191\/revisions"}],"predecessor-version":[{"id":2194,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2191\/revisions\/2194"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=2191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=2191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=2191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}