{"id":2107,"date":"2020-11-14T15:10:50","date_gmt":"2020-11-14T14:10:50","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=2107"},"modified":"2020-11-28T12:39:52","modified_gmt":"2020-11-28T11:39:52","slug":"la-revue-dalexia-14-11","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2020\/11\/14\/la-revue-dalexia-14-11\/","title":{"rendered":"La revue d&rsquo;Alexia (14\/11)"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants d\u00e9couverts par Alexia Estay<\/p>\n<p style=\"text-align: center\"><strong>Merci \u00e0 elle<\/strong><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<table width=\"604\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/veille-1097\/Diaporamas\/les-idees-marketing-semaine-novembre-353936\/les-faux-pas-bouygues-telecom-publicite-noel-353937.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">Les 10 id\u00e9es mercatiques de la semaine<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/ia-1250\/Breves\/Comment-Castorama-innove-recherche-visuelle-353533.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">Digital, un moteur de recherche visuel chez Castorama<\/p><\/div><\/td>\n<td>\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/management-1090\/Diaporamas\/soft-skills-marketing-demain-353472\/les-soft-skills-botte-secrete-mettre-avant-353473.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">Les soft skills du marketing de demain<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2108\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lalibre.be\/economie\/decideurs-chroniqueurs\/repenser-le-parcours-client-sous-l-angle-digital-5fa30ded7b50a6525be60fec\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2108\" class=\"wp-image-2108 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/11\/Libre-ECO-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/11\/Libre-ECO-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/11\/Libre-ECO-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/11\/Libre-ECO.png 340w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-2108\" class=\"wp-caption-text\">Decathlon repense le parcours client<\/p><\/div><\/td>\n<td>\n<div id=\"attachment_1918\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/itsocial.fr\/tribunes\/a-lheure-du-tout-digital-osez-remettre-lhumain-au-centre-des-conversations-clients\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1918\" class=\"wp-image-1918 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/06\/it-social-150x138.png\" alt=\"\" width=\"150\" height=\"138\" \/><\/a><p id=\"caption-attachment-1918\" class=\"wp-caption-text\">Remettre l&rsquo;humain au centre<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_2109\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.google.com\/search?q=Logo+zepros&amp;tbm=isch&amp;ved=2ahUKEwiOmbSamYLtAhUFPhoKHXl5BcQQ2-cCegQIABAA&amp;oq=Logo+zepros&amp;gs_lcp=CgNpbWcQAzICCAA6BQgAELEDOgYIABAIEB5Q_aIJWJmwCWDxsgloAHAAeACAAU-IAZ0DkgEBNpgBAKABAaoBC2d3cy13aXotaW1nwAEB&amp;sclient=img&amp;ei=HuOvX46SEoX8aPnylaAM&amp;bih=966&amp;biw=1920&amp;client=firefox-b-d#imgrc=c5IFC4errwZfNM&amp;imgdii=i_ZyfOWQmYqEkM\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2109\" class=\"wp-image-2109 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/11\/banniere-logo-zepros-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-2109\" class=\"wp-caption-text\">Midas passe au phygital<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1343\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.strategies.fr\/actualites\/marques\/4052703W\/-n-oubliez-pas-whatsapp-dans-la-relation-client-stephanie-karsenty-vocalcom-.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1343\" class=\"wp-image-1343 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/10\/logo-strategies-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1343\" class=\"wp-caption-text\">Wathsapp, derni\u00e8re arme de la relation client ?<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_2110\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/ventedirectemagazine.fr\/actualites\/actualite-vue-par-la-redaction\/la-vente-directe-une-industrie-positive-malgre-la-crise-du-covid-19-13112020\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2110\" class=\"wp-image-2110 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/11\/Vente-directe-magazine1-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-2110\" class=\"wp-caption-text\">La vente directe vise l&rsquo;omnicanalit\u00e9<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1329\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.maddyness.com\/2020\/11\/13\/innovation-grande-distribution-sadapte-situation-sanitaire\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1329\" class=\"wp-image-1329 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/10\/t\u00e9l\u00e9chargement-150x101.png\" alt=\"\" width=\"150\" height=\"101\" \/><\/a><p id=\"caption-attachment-1329\" class=\"wp-caption-text\">Crise sanitaire : la GDA s&rsquo;adapte !<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants d\u00e9couverts par Alexia Estay Merci \u00e0 elle Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse \u200b \u200b<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2107","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=2107"}],"version-history":[{"count":2,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2107\/revisions"}],"predecessor-version":[{"id":2127,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/2107\/revisions\/2127"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=2107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=2107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=2107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}