{"id":1685,"date":"2020-04-04T10:12:41","date_gmt":"2020-04-04T08:12:41","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=1685"},"modified":"2020-04-16T19:27:19","modified_gmt":"2020-04-16T17:27:19","slug":"la-revue-dalexia-04-04","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2020\/04\/04\/la-revue-dalexia-04-04\/","title":{"rendered":"La revue d&rsquo;Alexia (04\/04)"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants d\u00e9couverts par Alexia Estay<\/p>\n<p style=\"text-align: center\"><strong>Merci \u00e0 elle<\/strong><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<table width=\"604\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_851\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.larevuedudigital.com\/entre-drive-to-store-et-fidelisation-les-2-enjeux-du-smartphone-pour-les-marques\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-851\" class=\"wp-image-851 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/logo-la-revue-du-digital-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-851\" class=\"wp-caption-text\">Les enjeux du smartphone pour les marques<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1686\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/fr.lightspeedhq.com\/blog\/fidelisation-client\/amp\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1686\" class=\"wp-image-1686 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/04\/lightspeed-vector-logo-small-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/04\/lightspeed-vector-logo-small-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/04\/lightspeed-vector-logo-small.png 280w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1686\" class=\"wp-caption-text\">Mieux fid\u00e9liser sa client\u00e8le<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_956\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.webmarketing-com.com\/2020\/03\/06\/99316-e-commerce-ingredients-cles-strategie-digitale-efficace\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-956\" class=\"wp-image-956 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/01-logo-classique-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-956\" class=\"wp-caption-text\">R\u00e9ussir sa strat\u00e9gie digitale dans le e-commerce<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/outsourcing-1254\/Breves\/Comment-mieux-gerer-clients-agressifs-centre-appels-Sarah-Boujendar-348514.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">Phoning : Mieux g\u00e9rer les clients agressifs<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1687\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.silicon.fr\/brandvoice\/etes-vous-prets-pour-la-4eme-revolution-industrielle\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1687\" class=\"wp-image-1687 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/04\/Logo-AMP-SILICON-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1687\" class=\"wp-caption-text\">Vers la 4\u00e8me r\u00e9volution industrielle ?<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1403\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/siecledigital.fr\/2020\/04\/02\/comment-les-marques-transcendent-le-flou-du-concept-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1403\" class=\"wp-image-1403 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle.jpg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1403\" class=\"wp-caption-text\">Mieux d\u00e9finir l&rsquo;exp\u00e9rience client : le nouvel enjeu des marques<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_954\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.blogdumoderateur.com\/marketing-etude-tendances-digitales-2020-france\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-954\" class=\"wp-image-954 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/bdm-150x100.png\" alt=\"\" width=\"150\" height=\"100\" \/><\/a><p id=\"caption-attachment-954\" class=\"wp-caption-text\">Quelques donn\u00e9es sur les tendances du digital en europe<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1298\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.journalducm.com\/signature-electronique-modernite-experience-client\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1298\" class=\"wp-image-1298 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/u6p8WmuE_400x400-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/u6p8WmuE_400x400-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/u6p8WmuE_400x400-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/u6p8WmuE_400x400.jpg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1298\" class=\"wp-caption-text\">La signature \u00e9lectronique, nouvel outil de la relation commerciale r\u00e9ussie<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1028\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.observatoiredelafranchise.fr\/dossier-franchise\/concepts-dans-l-air-du-temps-les-franchises-mobiles-1952.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1028\" class=\"wp-image-1028 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/009-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1028\" class=\"wp-caption-text\">Nouveau concept : Les franchises mobiles<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_814\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.liberation.fr\/terre\/2020\/04\/02\/alimentation-le-boom-des-reseaux-de-circuits-courts_1783577\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-814\" class=\"wp-image-814 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/logo-liberation-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-814\" class=\"wp-caption-text\">Confinement : le boom des circuits courts !<\/p><\/div>\n<div class=\"mceTemp\"><\/div>\n<div class=\"mceTemp\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_827\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lesechos.fr\/industrie-services\/conso-distribution\/ce-que-le-coronavirus-a-change-pour-les-supermarches-1190734\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-827\" class=\"wp-image-827 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/les-echos-150x137.png\" alt=\"\" width=\"150\" height=\"137\" \/><\/a><p id=\"caption-attachment-827\" class=\"wp-caption-text\">Coronavirus : Ce qui a chang\u00e9 pour les supermarch\u00e9s<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_825\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.olivierdauvers.fr\/2020\/04\/04\/samedi-conso-mon-carnet-retail-mais-pas-que-de-la-semaine-116\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-825\" class=\"wp-image-825 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/le-web-grande-conso-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-825\" class=\"wp-caption-text\">La chronique hebdomadaire d&rsquo;Olivier Dauvers<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\">Alexia a \u00e9galement s\u00e9lectionn\u00e9 pour vous des ressources en Podcast, tr\u00e8s utile en ces temps de continuit\u00e9 p\u00e9dagogique<\/p>\n<table style=\"height: 126px\" width=\"606\">\n<tbody>\n<tr>\n<td style=\"width: 291.5px;text-align: center\">\n<p><div id=\"attachment_1688\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/marketingmania.fr\/podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1688\" class=\"wp-image-1688 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/04\/1244919-1543982196999-bb734112da4c9-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/04\/1244919-1543982196999-bb734112da4c9-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/04\/1244919-1543982196999-bb734112da4c9-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/04\/1244919-1543982196999-bb734112da4c9-768x768.jpg 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/04\/1244919-1543982196999-bb734112da4c9.jpg 1024w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1688\" class=\"wp-caption-text\">Indispensables Podacst sur la strat\u00e9gie mercatique des entrepreneurs<\/p><\/div><\/td>\n<td style=\"width: 291.5px;text-align: center\">\n<p><div id=\"attachment_1691\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/podmust.com\/podcast\/30ans-30regards-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1691\" class=\"wp-image-1691 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/04\/cde909cdcd445e65ad26dba071e3b652-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1691\" class=\"wp-caption-text\">30 ans de e-commerce &#8211; 30 regards diff\u00e9rents<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 291.5px;text-align: center\">\n<p><div id=\"attachment_1434\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.franceculture.fr\/emissions\/entendez-vous-leco\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1434\" class=\"wp-image-1434 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/logo-app-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/logo-app-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/logo-app-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/logo-app.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1434\" class=\"wp-caption-text\">Indispensables podcast sur l&rsquo;\u00e9conomie<\/p><\/div><\/td>\n<td style=\"width: 291.5px;text-align: center\">\n<p><div id=\"attachment_1691\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/podmust.com\/collection\/marketing-communication\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1691\" class=\"wp-image-1691 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/04\/cde909cdcd445e65ad26dba071e3b652-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1691\" class=\"wp-caption-text\">Recensement de podcast indispensables sur le marketing<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants d\u00e9couverts par Alexia Estay Merci \u00e0 elle Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse \u200b \u200b &nbsp; Alexia a \u00e9galement s\u00e9lectionn\u00e9 pour vous des ressources en Podcast, tr\u00e8s utile en ces temps de continuit\u00e9 p\u00e9dagogique &nbsp; &nbsp;<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1685","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=1685"}],"version-history":[{"count":4,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1685\/revisions"}],"predecessor-version":[{"id":1693,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1685\/revisions\/1693"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=1685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=1685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=1685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}