{"id":1615,"date":"2020-03-14T14:26:38","date_gmt":"2020-03-14T13:26:38","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=1615"},"modified":"2020-03-28T15:49:01","modified_gmt":"2020-03-28T14:49:01","slug":"la-revue-de-presse-dalexia-14-03","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2020\/03\/14\/la-revue-de-presse-dalexia-14-03\/","title":{"rendered":"La revue de presse d&rsquo;Alexia (14\/03)"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants d\u00e9couverts par Alexia Estay<\/p>\n<p style=\"text-align: center\">Merci \u00e0 elle<\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<table style=\"height: 920px\" width=\"604\">\n<tbody>\n<tr>\n<td style=\"width: 190px;text-align: center\">\n<p><div id=\"attachment_810\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/retail-1095\/Infographies\/Fran-ais-rendent-magasin-profiter-promotion-347308.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-810\" class=\"wp-image-810 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-810\" class=\"wp-caption-text\">Infographie sur la sensibilit\u00e9 des fran\u00e7ais \u00e0 la promotion<\/p><\/div><\/td>\n<td style=\"width: 190px;text-align: center\">\n<p><div id=\"attachment_858\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/retail-1095\/Infographies\/Fran-ais-rendent-magasin-profiter-promotion-347308.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-858\" class=\"wp-image-858 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-adn-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-858\" class=\"wp-caption-text\">R\u00e9inventer la distribution ?<\/p><\/div><\/td>\n<td style=\"width: 190px;text-align: center\">\n<p><div id=\"attachment_954\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.blogdumoderateur.com\/adapter-experience-client-dontcallmejennyfer-captainwallet\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-954\" class=\"wp-image-954 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/bdm-150x100.png\" alt=\"\" width=\"150\" height=\"100\" \/><\/a><p id=\"caption-attachment-954\" class=\"wp-caption-text\">La d\u00e9mat\u00e9rialisation des supports marketing<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 190px;text-align: center\">\n<p><div id=\"attachment_1622\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.snacking.fr\/actualites\/tendances\/4631-Marketing-sonore-un-outil-de-com-pour-ameliorer-l-experience-client-et-mieux-vendre\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1622\" class=\"wp-image-1622 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/03\/logo-snacking-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/03\/logo-snacking-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/03\/logo-snacking.jpg 280w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1622\" class=\"wp-caption-text\">Article synth\u00e9tique sur le marketing auditif<\/p><\/div><\/td>\n<td style=\"width: 190px\">\n<div id=\"attachment_1144\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=pRPgNokkYc4\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1144\" class=\"wp-image-1144 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0000-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1144\" class=\"wp-caption-text\">Les 7 \u00e9tapes de la vente<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"width: 190px;text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/strategies-1255\/Infographies\/Barometre-relation-client-enseignes-fleurs-ligne-Saint-Valentin-fete-grand-meres-347577.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">Infographie : La relation client des enseignes de fleurs en ligne \u00e0 la Saint-Valentin et la f\u00eate des grand-m\u00e8res<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 190px\">\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/data-room-1252\/Breves\/Grande-distribution-moins-client-deux-est-satisfait-347309.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">Faible taux de satisfaction dans la GD<\/p><\/div><\/td>\n<td style=\"width: 190px\">\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/picwictoys-accelere-son-virage-phygital,341561\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">L&rsquo;exp\u00e9rience phygitale dans le jouet avec Picwic Toys<\/p><\/div><\/td>\n<td style=\"width: 190px\">\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1124\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.forbes.fr\/management\/quand-le-manque-de-politesse-degrade-l-experience-client\/?cn-reloaded=1&amp;cn-reloaded=1\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1124\" class=\"wp-image-1124 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0046-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0046-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0046-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0046-768x768.jpg 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0046.jpg 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1124\" class=\"wp-caption-text\">\u00ab\u00a0La politesse co\u00fbte peu et ach\u00e8te tout\u00a0\u00bb (Michel de Montaigne)<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 190px\">\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1234\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.actionco.fr\/Thematique\/strategie-commerciale-1218\/Breves\/Comment-Banque-Casino-introduit-chatbots-dans-strategie-commerciale-347237.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1234\" class=\"wp-image-1234 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/Pdy4cKV6_400x400-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/Pdy4cKV6_400x400-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/Pdy4cKV6_400x400.jpg 290w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1234\" class=\"wp-caption-text\">Des chatbots chez Casino !<\/p><\/div><\/td>\n<td style=\"width: 190px\">\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1400\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.idboox.com\/etudes\/france-marche-du-jeu-video-chiffres-cles-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1400\" class=\"wp-image-1400 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/cropped-LOGO-IDBOOX-transparent-bleu-03-150x93.png\" alt=\"\" width=\"150\" height=\"93\" \/><\/a><p id=\"caption-attachment-1400\" class=\"wp-caption-text\">Envie de faire faire une \u00e9tude du march\u00e9 du jeu vid\u00e9o \u00e0 vos \u00e9l\u00e8ves ? Voil\u00e0 les chiffres&#8230;<\/p><\/div><\/td>\n<td style=\"width: 190px\">\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1403\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/techno-ux-1256\/Breves\/BtoB-experience-client-chemin-reste-parcourir-347688.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1403\" class=\"wp-image-1403 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/siecle.jpg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1403\" class=\"wp-caption-text\">L&rsquo;\u00e9xperience client en B2B, que d&rsquo;efforts n\u00e9cessaires !<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants d\u00e9couverts par Alexia Estay Merci \u00e0 elle Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse \u200b \u200b<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1615","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=1615"}],"version-history":[{"count":3,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1615\/revisions"}],"predecessor-version":[{"id":1624,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1615\/revisions\/1624"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=1615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=1615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=1615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}