{"id":1599,"date":"2020-02-23T12:13:24","date_gmt":"2020-02-23T11:13:24","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=1599"},"modified":"2020-02-23T12:13:24","modified_gmt":"2020-02-23T11:13:24","slug":"la-revue-dalexia-23-02","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2020\/02\/23\/la-revue-dalexia-23-02\/","title":{"rendered":"La revue d&rsquo;Alexia (23\/02)"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants d\u00e9couverts par Alexia Estay<\/p>\n<p style=\"text-align: center\">Merci \u00e0 elle<\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<table style=\"width: 655px\">\n<tbody>\n<tr>\n<td style=\"text-align: center;width: 206px\">\n<p><div id=\"attachment_1384\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.businessinsider.fr\/comment-leclerc-utilise-les-bons-dachat-pour-attirer-ses-clients-en-magasin\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1384\" class=\"wp-image-1384 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/5a18637b3a18271ae9cd636b-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1384\" class=\"wp-caption-text\"><strong>Article + VIDEO \u00a0<\/strong> Cr\u00e9er le trafic : E.Leclerc mise sur les bons d&rsquo;achat.<\/p><\/div><\/td>\n<td style=\"text-align: center;width: 208px\">\n<p><div id=\"attachment_956\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.webmarketing-com.com\/2020\/02\/20\/98737-comment-etablir-un-plan-de-commercialisation\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-956\" class=\"wp-image-956 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/01-logo-classique-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-956\" class=\"wp-caption-text\"><strong>Article + VIDEO \u00a0 \u00a0<\/strong> Tout savoir sur le plan de commercialisation<\/p><\/div><\/td>\n<td style=\"text-align: center;width: 207px\">\n<p><div id=\"attachment_1600\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/lepodcastdumarketing.com\/6-strategies-pour-fideliser-ses-clients-26\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1600\" class=\"wp-image-1600 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/02\/le-podcast-du-marketing-logo-1400-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/02\/le-podcast-du-marketing-logo-1400-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/02\/le-podcast-du-marketing-logo-1400-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/02\/le-podcast-du-marketing-logo-1400-768x768.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/02\/le-podcast-du-marketing-logo-1400.png 1024w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1600\" class=\"wp-caption-text\"><strong>Audio<\/strong> 6 strat\u00e9gies de fid\u00e9lisation de la client\u00e8le<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;width: 206px\">\n<p><div id=\"attachment_1601\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.infopresse.com\/article\/2020\/2\/14\/5-tendances-pour-le-commerce-de-detail-en-2020\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1601\" class=\"wp-image-1601 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/02\/infopresse-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/02\/infopresse-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/02\/infopresse-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/02\/infopresse.jpg 500w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1601\" class=\"wp-caption-text\">2020 : Une nouvelle \u00e8re pour le commerce de d\u00e9tail<\/p><\/div><\/td>\n<td style=\"width: 208px\">\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_810\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/social-media-1096\/Breves\/Center-Parcs-augmente-son-social-media-organique-2019-347115.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-810\" class=\"wp-image-810 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-810\" class=\"wp-caption-text\">La strat\u00e9gie gagnante de Center Park sur les r\u00e9seaux sociaux<\/p><\/div><\/td>\n<td style=\"text-align: center;width: 207px\">\n<p><div id=\"attachment_1602\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/itsocial.fr\/metiers\/marketing\/experience-client-plus-de-techno-plus-de-personnalisation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1602\" class=\"wp-image-1602 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/02\/unnamed-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1602\" class=\"wp-caption-text\">Automatisation, digitalisation et IA au service de l\u2019exp\u00e9rience client<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 206px\">\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1603\" style=\"width: 148px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.dynamique-mag.com\/article\/elements-ameliorent-satisfaction-client.21085\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1603\" class=\"wp-image-1603 size-full\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/02\/Logo-DE.png\" alt=\"\" width=\"138\" height=\"80\" \/><\/a><p id=\"caption-attachment-1603\" class=\"wp-caption-text\">Satisfaction clients : les secrets de la r\u00e9ussite<\/p><\/div><\/td>\n<td style=\"width: 208px\">\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1604\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lepoint.fr\/stories\/la-valeur-juridique-de-la-signature-electronique-19-02-2020-2363571_3919.php\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1604\" class=\"wp-image-1604 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/02\/logo-lepoint-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1604\" class=\"wp-caption-text\">Quelle est la valeur juridique de la signature \u00e9lectronique ?<\/p><\/div><\/td>\n<td style=\"width: 207px\">\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/douze-groupes-francais-dans-le-top-250-des-distributeurs-mondiaux,340246\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">Classement mondial 2019 des distributeurs, les bonnes performances de 12 entreprises fran\u00e7aises.<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 206px\">\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_941\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/Breves\/Tribune-Repondre-attentes-digital-natives-marche-Luxe-347118.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-941\" class=\"wp-image-941 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-941\" class=\"wp-caption-text\">Le march\u00e9 du luxe s\u2019int\u00e9resse fortement aux mill\u00e9nials&#8230;<\/p><\/div><\/td>\n<td style=\"text-align: center;width: 208px\">\n<p><div id=\"attachment_953\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.actionco.fr\/Thematique\/strategie-commerciale-1218\/Breves\/Roland-Ande-dga-Docaposte-Grace-nous-avons-augmente-notre-taux-fidelite-client-345620.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-953\" class=\"wp-image-953 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/actionco-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/actionco-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/actionco.jpg 225w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-953\" class=\"wp-caption-text\">Fid\u00e9liser gr\u00e2ce \u00e0 l&rsquo;IA<\/p><\/div><\/td>\n<td style=\"text-align: center;width: 207px\">\n<p><div id=\"attachment_980\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ouest-france.fr\/economie\/agriculture\/agriculture-biologique\/la-federation-du-bio-lance-un-label-bio-francais-6742881\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-980\" class=\"wp-image-980 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/800px-Ouest-France_logo.svg_-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-980\" class=\"wp-caption-text\">D\u00e9couvrez le nouveau label bio\/\u00e9quitable de la f\u00e9d\u00e9ration du bio<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 206px\">\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/2020-l-e-commerce-a-l-heure-du-bilan-tribune,340291\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">Bilan sur le e-commerce en ce d\u00e9but de d\u00e9c\u00e9nie<\/p><\/div><\/td>\n<td style=\"text-align: center;width: 208px\">\n<div class=\"mceTemp\"><\/div>\n<p><div id=\"attachment_1605\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.e-works.fr\/blog\/chiffres-cles-2020-internet-reseaux-sociaux-monde-france\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1605\" class=\"wp-image-1605 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2020\/02\/logo-e-works-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1605\" class=\"wp-caption-text\">R\u00e9seaux sociaux, internet et mobile, tous les chiffres cl\u00e9s de 2020 en infographie<\/p><\/div><\/td>\n<td style=\"text-align: center;width: 207px\">\n<div class=\"mceTemp\"><\/div>\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/strategies-1255\/Breves\/etude-consommateurs-attendent-marques-elles-aident-mieux-consommer-347094.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">Les marques face au nouveau \u00ab\u00a0consommateur raisonn\u00e9\u00a0\u00bb<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 621px\" colspan=\"3\">&nbsp;<\/p>\n<div id=\"attachment_1310\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.francetvinfo.fr\/replay-radio\/ca-nous-marque\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1310\" class=\"wp-image-1310 size-medium\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/Logo-France-Info-300x111.png\" alt=\"\" width=\"300\" height=\"111\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/Logo-France-Info-300x111.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/Logo-France-Info-768x284.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/Logo-France-Info.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1310\" class=\"wp-caption-text\"><strong>Audio<\/strong> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Chaque semaine, l&rsquo;\u00e9mission \u00ab\u00a0Ca nous marque\u00a0\u00bb se focalise sur une des marques pr\u00e9f\u00e9r\u00e9es des fran\u00e7ais.<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div class=\"mceTemp\"><\/div>\n<div class=\"mceTemp\"><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants d\u00e9couverts par Alexia Estay Merci \u00e0 elle Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse \u200b \u200b &nbsp; &nbsp;<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1599","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=1599"}],"version-history":[{"count":1,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1599\/revisions"}],"predecessor-version":[{"id":1606,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1599\/revisions\/1606"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=1599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=1599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=1599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}