{"id":1491,"date":"2019-12-21T17:29:32","date_gmt":"2019-12-21T16:29:32","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=1491"},"modified":"2020-01-11T16:22:10","modified_gmt":"2020-01-11T15:22:10","slug":"la-revue-de-presse-dalexia-21-12","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/12\/21\/la-revue-de-presse-dalexia-21-12\/","title":{"rendered":"La revue de presse d&rsquo;Alexia (21\/12)"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants d\u00e9couverts par Alexia Estay<\/p>\n<p style=\"text-align: center\">Merci \u00e0 elle<\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p style=\"text-align: center\">\u200b<\/p>\n<p>\u200b<\/p>\n<table width=\"655\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/cross-canal-1094\/Diaporamas\/les-meilleures-strategies-marque-cette-fin-2019-345429\/quels-resultats-biere-bud-france--345430.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">Les meilleures strat\u00e9gies de marque 2019<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1492\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.breakingnews.fr\/economie\/quest-ce-qui-motive-la-fidelite-a-la-marque-et-comment-les-entreprises-peuvent-elles-en-profiter-econsultancy-63094.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1492\" class=\"wp-image-1492 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/Breaking-News-Logo-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1492\" class=\"wp-caption-text\">Qu&rsquo;est ce qui motive la fid\u00e9lit\u00e9 ?<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1302\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.marketing-professionnel.fr\/parole-expert\/retail-connaissance-client-augmentee-marketing-one-to-one-201912.htmlhttp:\/\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1302\" class=\"wp-image-1302 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/logo-large-marketing-professionnel-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1302\" class=\"wp-caption-text\">D&rsquo;un marketing de segments \u00e0 un marketing individualis\u00e9&#8230;<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1493\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.entreprendre.fr\/comment-intersport-veut-contrer-decathlon\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1493\" class=\"wp-image-1493 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/New-Logo-Entreprendre-150x90.png\" alt=\"\" width=\"150\" height=\"90\" \/><\/a><p id=\"caption-attachment-1493\" class=\"wp-caption-text\">Intersport VS D\u00e9cathlon. La revanche du challenger ?<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/techno-ux-1256\/Breves\/productivite-coeur-enjeux-Relation-Client-Digitale-2020-345428.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">Vers une omnicanalit\u00e9 contr\u00f4l\u00e9e&#8230;<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/strategies-1255\/Diaporamas\/les-idees-experience-client-dec-345499\/bloomingdale-equipe-robots-qui-chantent-decorent-sapins-servent-cafe-345500.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">Les id\u00e9es exp\u00e9rience client de la semaine.<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<div class=\"mceTemp\"><\/div>\n<p><div id=\"attachment_941\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1095\/Diaporamas\/les-meilleurs-concept-stores-cette-fin-2019-345445\/monoprix-experimente-nouvelle-approche-servicielle-paris-beaugrenelle-345446.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-941\" class=\"wp-image-941 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-941\" class=\"wp-caption-text\">Les meilleurs concepts stores de 2019<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1494\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.monatourisme.fr\/bureau-touristique-clairac-tiers-lieu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1494\" class=\"wp-image-1494 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/2019-12-21-17_15_49-Comment-le-bureau-dinformation-touristique-de-Clairac-est-devenu-un-tiers-lieu_-150x146.png\" alt=\"\" width=\"150\" height=\"146\" \/><\/a><p id=\"caption-attachment-1494\" class=\"wp-caption-text\">D\u00e9couvrez le \u00ab\u00a0tiers-lieu\u00a0\u00bb touristique de Clairac<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<div class=\"mceTemp\"><\/div>\n<p><div id=\"attachment_1311\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.capital.fr\/votre-carriere\/coworking-les-espaces-de-travail-a-la-campagne-cest-lavenir-1358112\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1311\" class=\"wp-image-1311 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/logo-capital-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1311\" class=\"wp-caption-text\">Vers une \u00ab\u00a0d\u00e9surbanisation\u00a0\u00bb des lieux de travail ?<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<div id=\"attachment_1409\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.conseilsmarketing.com\/fidelisation\/ameliorer-experience-client-limportance-de-la-mise-en-place-dune-politique-qualite-et-decoute-client\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1409\" class=\"wp-image-1409 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/2019-11-23-18_52_20-Chatbots-callbots-et-voicebots-une-r\u00e9volution-dans-les-Services-Clients-Co-150x120.png\" alt=\"\" width=\"150\" height=\"120\" \/><\/a><p id=\"caption-attachment-1409\" class=\"wp-caption-text\">Am\u00e9liorer l\u2019exp\u00e9rience clients<\/p><\/div>\n<div class=\"mceTemp\"><\/div>\n<\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1492\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.breakingnews.fr\/economie\/comment-optimiser-la-fidelisation-de-la-clientele-pour-les-entreprises-b2b-60872.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1492\" class=\"wp-image-1492 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/Breaking-News-Logo-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1492\" class=\"wp-caption-text\">Fid\u00e9liser en B2B<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<div class=\"mceTemp\"><\/div>\n<p><div id=\"attachment_1495\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.businessinsider.fr\/leclerc-reste-plus-que-jamais-leader-de-la-grande-distribution\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1495\" class=\"wp-image-1495 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/Logo-Business-Insider-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1495\" class=\"wp-caption-text\">E. Leclerc plus leader que jamais<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center\">Quelques infographies pour terminer l&rsquo;ann\u00e9e<\/p>\n<p>&nbsp;<\/p>\n<table style=\"height: 42px\" width=\"657\">\n<tbody>\n<tr>\n<td style=\"width: 317px;text-align: center\">\n<p><div id=\"attachment_1496\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.offremedia.com\/infographie-quels-labels-se-fient-les-millennials-pour-faire-leurs-courses\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1496\" class=\"wp-image-1496 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/logo_6776-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1496\" class=\"wp-caption-text\">A quels logos se fient les mill\u00e9nials ?<\/p><\/div><\/td>\n<td style=\"width: 317px;text-align: center\">\n<p><div id=\"attachment_1497\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.abondance.com\/20191213-41552-infographie-le-seo-de-qualite-en-2020.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1497\" class=\"wp-image-1497 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/logo-abondance-2018-300-dpi-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1497\" class=\"wp-caption-text\">10 conseils pour \u00eatre visible sur Google<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants d\u00e9couverts par Alexia Estay Merci \u00e0 elle Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse \u200b \u200b Quelques infographies pour terminer l&rsquo;ann\u00e9e &nbsp;<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1491","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=1491"}],"version-history":[{"count":4,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1491\/revisions"}],"predecessor-version":[{"id":1514,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1491\/revisions\/1514"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=1491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=1491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=1491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}