{"id":1456,"date":"2019-12-07T16:56:21","date_gmt":"2019-12-07T15:56:21","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=1456"},"modified":"2019-12-21T18:15:26","modified_gmt":"2019-12-21T17:15:26","slug":"revue-de-presse-du-08-12-19","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/12\/07\/revue-de-presse-du-08-12-19\/","title":{"rendered":"Revue de presse du 08\/12\/19"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<table width=\"628\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_815\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/business.critizr.com\/blog\/pimkie-sappuie-sur-critizr-pour-optimiser-lexp%C3%A9rience-client-en-boutique?_scpsug=crawled,7923339,fr_8c92eb94edad6bd80047f771c6333cb16f4483b1e5c7d98bc06e7af97163dc9f#_scpsug=crawled,7923339,fr_8c92eb94edad6bd80047f771c6333cb16f4483b1e5c7d98bc06e7af97163dc9f\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-815\" class=\"wp-image-815 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/critiz-150x87.png\" alt=\"\" width=\"150\" height=\"87\" \/><\/a><p id=\"caption-attachment-815\" class=\"wp-caption-text\">Comment Pimkie optimise son exp\u00e9rience client<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_814\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.liberation.fr\/planete\/2019\/12\/03\/la-taxe-francaise-des-gafa-mise-a-sac-par-washington_1767116?_scpsug=crawled,7923339,fr_88862468dc2d93e4c0f687e1cc26604579289aa5b2d7ba0e9d1d5bf2653f4307#_scpsug=crawled,7923339,fr_88862468dc2d93e4c0f687e1cc26604579289aa5b2d7ba0e9d1d5bf2653f4307\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-814\" class=\"wp-image-814 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/logo-liberation-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-814\" class=\"wp-caption-text\">Guerre commerciale a coup de protectionnisme entre USA et France&#8230; David contre Goliath ?<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/strategies-1255\/Diaporamas\/les-idees-experience-client-dec-344903\/canada-goose-mime-tempete-neige-dans-son-flagship-toronto-344904.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">7 id\u00e9es d\u2019exp\u00e9rience client<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1457\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.topcom.fr\/zoom\/digital-in-store-comment-integrer-le-digital-dans-le-point-de-vente-sans-deshumaniser-lexperience-client\/?_scpsug=crawled,7923339,fr_9f6ac132b2a5be750d26841e1ad3168f0809c80b1bb427834cfc54ed7156404d#_scpsug=crawled,7923339,fr_9f6ac132b2a5be750d26841e1ad3168f0809c80b1bb427834cfc54ed7156404d\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1457\" class=\"wp-image-1457 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/La-MACSF-remporte-le-Grand-prix-TOPCOM-2017_reference-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1457\" class=\"wp-caption-text\">Digitaliser sans d\u00e9shumaniser<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_1458\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.kissthebride.fr\/chiffres-cles-marketing\/infographie-secrets-experience-client-reussie\/?_scpsug=crawled,7923339,fr_4600e576ebac842dcf1d6c299d19631302e01b8f137eac65d7d7ee59a3dfdf0f#_scpsug=crawled,7923339,fr_4600e576ebac842dcf1d6c299d19631302e01b8f137eac65d7d7ee59a3dfdf0f\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1458\" class=\"wp-image-1458 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/logo-kiss-the-bride-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/logo-kiss-the-bride-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/logo-kiss-the-bride.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1458\" class=\"wp-caption-text\">Superbe infographie sur les secrets de l&rsquo;exp\u00e9rience client r\u00e9ussie<\/p><\/div>\n<div style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_814\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.liberation.fr\/depeches\/2019\/11\/30\/black-friday-les-ventes-en-ligne-aux-etats-unis-atteignent-un-record_1766571\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-814\" class=\"wp-image-814 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/logo-liberation-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-814\" class=\"wp-caption-text\">Les chiffres US du Black Friday 2019<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1459\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mbamci.com\/experience-client-levier-croissance-entreprises\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1459\" class=\"wp-image-1459 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/NreTHePj_400x400-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/NreTHePj_400x400-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/NreTHePj_400x400-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/NreTHePj_400x400.png 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1459\" class=\"wp-caption-text\">Article illustr\u00e9 sur l&rsquo;exp\u00e9rience client<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_1460\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/wexperience.fr\/blog\/six-bonnes-pratiques-pour-mettre-de-la-voix-dans-lexperience-client\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1460\" class=\"wp-image-1460 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/index00-150x81.png\" alt=\"\" width=\"150\" height=\"81\" \/><\/a><p id=\"caption-attachment-1460\" class=\"wp-caption-text\">Reconnaissance vocale et voix digitalis\u00e9e au service de la vente<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_941\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/Diaporamas\/decathlon-inaugure-son-premier-concept-store-lyon-344636\/des-cabines-essayage-connectees-344637.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-941\" class=\"wp-image-941 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-941\" class=\"wp-caption-text\">L&rsquo;enseigne pr\u00e9f\u00e9r\u00e9e des fran\u00e7ais d\u00e9voile son nouveau concept store<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center\">3 vid\u00e9os \u00e0 exploiter ou pas&#8230;<\/p>\n<p>&nbsp;<\/p>\n<table width=\"629\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1461\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=Dhhcox1_YIw\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1461\" class=\"wp-image-1461\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/2019-11-23-19_23_15-Microsoft-Edge-300x161.png\" alt=\"\" width=\"150\" height=\"81\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/2019-11-23-19_23_15-Microsoft-Edge-300x161.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/2019-11-23-19_23_15-Microsoft-Edge-768x413.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/2019-11-23-19_23_15-Microsoft-Edge.png 1024w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1461\" class=\"wp-caption-text\">D\u00e9couvrez comment le marketing a analys\u00e9 la g\u00e9n\u00e9ration Z. Instructif !<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1462\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=xS0sfVnX1BY\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1462\" class=\"wp-image-1462\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/2019-12-07-16_46_58-Onopia-Tendances-2019-Digital-Consommateur-YouTube-300x160.png\" alt=\"\" width=\"150\" height=\"80\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/2019-12-07-16_46_58-Onopia-Tendances-2019-Digital-Consommateur-YouTube-300x160.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/2019-12-07-16_46_58-Onopia-Tendances-2019-Digital-Consommateur-YouTube-768x409.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/2019-12-07-16_46_58-Onopia-Tendances-2019-Digital-Consommateur-YouTube.png 1024w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1462\" class=\"wp-caption-text\">Quelques donn\u00e9es sur le consommateur digital<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1463\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=of1S0baWsvo\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1463\" class=\"wp-image-1463\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/2019-12-07-16_46_07-Onopia-Quelques-chiffres-sur-lExpe\u0301rience-client-YouTube-300x161.png\" alt=\"\" width=\"150\" height=\"81\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/2019-12-07-16_46_07-Onopia-Quelques-chiffres-sur-lExpe\u0301rience-client-YouTube-300x161.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/2019-12-07-16_46_07-Onopia-Quelques-chiffres-sur-lExpe\u0301rience-client-YouTube-768x413.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/12\/2019-12-07-16_46_07-Onopia-Quelques-chiffres-sur-lExpe\u0301rience-client-YouTube.png 1024w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1463\" class=\"wp-caption-text\">Quelques donn\u00e9es sur l&rsquo;exp\u00e9rience client<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse \u200b \u200b 3 vid\u00e9os \u00e0 exploiter ou pas&#8230; &nbsp;<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1456","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=1456"}],"version-history":[{"count":2,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1456\/revisions"}],"predecessor-version":[{"id":1465,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1456\/revisions\/1465"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=1456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=1456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=1456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}