{"id":1381,"date":"2019-11-14T17:46:02","date_gmt":"2019-11-14T16:46:02","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=1381"},"modified":"2019-11-30T17:37:41","modified_gmt":"2019-11-30T16:37:41","slug":"la-revue-de-presse-dalexia","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/11\/14\/la-revue-de-presse-dalexia\/","title":{"rendered":"La revue de presse d&rsquo;Alexia"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants d\u00e9couverts par Alexia Estay<\/p>\n<p style=\"text-align: center\">Merci \u00e0 elle<\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<table width=\"654\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1311\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.capital.fr\/entreprises-marches\/les-boulangeries-de-peripherie-proliferent-grace-aux-promos-a-tout-va-1355116\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1311\" class=\"wp-image-1311 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/logo-capital-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1311\" class=\"wp-caption-text\">Vid\u00e9o et article autour de ces boulangeries qui ont vol\u00e9 les bonnes id\u00e9es de la grande distribution<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_810\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/retail-1095\/Breves\/Fleury-Michon-lien-direct-consommateur-gagner-confiance-343434.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-810\" class=\"wp-image-810 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-810\" class=\"wp-caption-text\">La strat\u00e9gie de Fleury Michon, publicit\u00e9 \u00e0 l\u2019appui, pour se rapprocher de sa client\u00e8le.<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1384\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.businessinsider.fr\/intermarche-lance-son-franco-score-pour-mieux-indiquer-lorigine-geographique-de-ses-produits\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1384\" class=\"wp-image-1384 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/5a18637b3a18271ae9cd636b-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1384\" class=\"wp-caption-text\">Intermarch\u00e9 am\u00e9liore l&rsquo;info client sur ses emballages<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1385\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.linfodurable.fr\/conso\/consommation-responsable-trois-supermarches-francais-hors-des-sentiers-battus-14662http:\/\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1385\" class=\"wp-image-1385 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/logo1-600x400-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1385\" class=\"wp-caption-text\">La consommation responsable nouvelle strat\u00e9gie qui \u00e9mule de nouvelles enseignes<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1208\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ladn.eu\/adn-business\/marketing\/marketing-par-lobjet\/marketing-saisonnier-avantages-strategies-objet-personnalise\/http:\/\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1208\" class=\"wp-image-1208 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0083-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1208\" class=\"wp-caption-text\">Objet personnalis\u00e9 et marketing saisonnier<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/comment-decathlon-compte-encore-transformer-la-caisse,332631\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">D\u00e9cathlon continue d&rsquo;enrichir l\u2019exp\u00e9rience client en repensant la caisse.<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1386\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/comment-decathlon-compte-encore-transformer-la-caisse,332631\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1386\" class=\"wp-image-1386 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/jhv1qwt1wcphtv3l6tk9-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/jhv1qwt1wcphtv3l6tk9-150x150.jpeg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/jhv1qwt1wcphtv3l6tk9-300x300.jpeg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/jhv1qwt1wcphtv3l6tk9.jpeg 480w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1386\" class=\"wp-caption-text\">D\u00e9couvrez les marques les plus pl\u00e9biscit\u00e9es par les mill\u00e9nials.<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_953\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.actionco.fr\/Thematique\/solutions-motivation-1261\/breve\/de-la-fidelisation-a-lengagement-client-343659.htm#bUYxEJtW7OtYYCId.97http:\/\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-953\" class=\"wp-image-953 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/actionco-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/actionco-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/actionco.jpg 225w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-953\" class=\"wp-caption-text\">De la fid\u00e9lisation \u00e0 l&rsquo;engagement client<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1387\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lepetitshaman.com\/campagne-de-merchandising-entreprise\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1387\" class=\"wp-image-1387 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/logo-definitif-copy-2-2-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1387\" class=\"wp-caption-text\">Des objets publicitaires pour fid\u00e9liser le client<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center\">Quelques infographies \u00e0 exploiter en cours<\/p>\n<table style=\"height: 181px\" width=\"656\">\n<tbody>\n<tr>\n<td style=\"width: 316.5px;text-align: center\">\n<p><div id=\"attachment_1382\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.quechoisir.org\/actualite-achats-en-ligne-infographie-vous-et-le-e-commerce-n72695\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1382\" class=\"wp-image-1382 size-medium\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/UFC-Que-Choisir-Logo-700-300x180.png\" alt=\"\" width=\"300\" height=\"180\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/UFC-Que-Choisir-Logo-700-300x180.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/UFC-Que-Choisir-Logo-700.png 700w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1382\" class=\"wp-caption-text\">Infographie sur les Fran\u00e7ais et le e-commerce<\/p><\/div><\/td>\n<td style=\"width: 316.5px;text-align: center\">\n<p><div id=\"attachment_810\" style=\"width: 210px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/management-1090\/Infographies\/Quelles-competences-valoriser-marketing-BtoB-344103.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-810\" class=\"wp-image-810 size-full\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_.png 200w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><p id=\"caption-attachment-810\" class=\"wp-caption-text\">Infographie sur les soft skills<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 316.5px;text-align: center\">\n<p><div id=\"attachment_829\" style=\"width: 260px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/infographie-les-commercants-francais-realisent-4-ventes-en-ligne-sur-10-sur-mobile,332781\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-300x163.png\" alt=\"\" width=\"250\" height=\"136\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-300x163.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA.png 688w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">Infographie sur commerce et mobile<\/p><\/div><\/td>\n<td style=\"width: 316.5px;text-align: center\">\n<p><div id=\"attachment_1383\" style=\"width: 260px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/lesmarches.reussir.fr\/infographie-la-consommation-des-produits-de-conserve-en-france\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1383\" class=\"wp-image-1383\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/logo_marcheshebdo_0_0-300x76.png\" alt=\"\" width=\"250\" height=\"63\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/logo_marcheshebdo_0_0-300x76.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/logo_marcheshebdo_0_0-768x194.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/logo_marcheshebdo_0_0.png 993w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/a><p id=\"caption-attachment-1383\" class=\"wp-caption-text\">Infographie sur la consommation des produits en conserve en France<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants d\u00e9couverts par Alexia Estay Merci \u00e0 elle Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse \u200b \u200b Quelques infographies \u00e0 exploiter en cours<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1381","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=1381"}],"version-history":[{"count":2,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1381\/revisions"}],"predecessor-version":[{"id":1389,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1381\/revisions\/1389"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=1381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=1381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=1381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}