{"id":1365,"date":"2019-11-09T15:58:00","date_gmt":"2019-11-09T14:58:00","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=1365"},"modified":"2019-11-23T19:54:47","modified_gmt":"2019-11-23T18:54:47","slug":"revue-de-presse-du-10-11-2019","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/11\/09\/revue-de-presse-du-10-11-2019\/","title":{"rendered":"Revue de presse du 10\/11\/2019"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<table width=\"628\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_976\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.blog-to-store.com\/attribution-marketing-quels-k-p-i-pour-la-mesure-du-r-o-i-magasin\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-976\" class=\"wp-image-976 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/BTS-Logo-150x92.png\" alt=\"\" width=\"150\" height=\"92\" \/><\/a><p id=\"caption-attachment-976\" class=\"wp-caption-text\">D\u00e9couvrez les K.P.I (Indicateurs cl\u00e9 de performance) pour analyser le R.O.I (Retour sur investissement) des strat\u00e9gies mercatiques. Comme quoi il n&rsquo;y a pas que chez nous que les acronymes sont \u00e0 la mode&#8230;<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/strategies-1255\/Breves\/Hipay-devoile-son-etude-defis-omnicanalite-343003.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">Click and collect et gestion des stock, un vrai challenge !<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_916\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/strategies-1255\/Breves\/Hipay-devoile-son-etude-defis-omnicanalite-343003.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-916\" class=\"wp-image-916 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/fashnet-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-916\" class=\"wp-caption-text\">Derni\u00e8re strat\u00e9gie de la distribution de masse, la location fait son entr\u00e9e dans le pr\u00eat-porter&#8230;<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/comment-les-francais-preparent-leurs-achats-de-noel\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">Envie de faire un TP ou une s\u00e9ance autour de no\u00ebl ? Voici des donn\u00e9es \u00e0 jour sur les habitudes des consommateurs pendant cette p\u00e9riode&#8230;<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_954\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.blogdumoderateur.com\/etude-m-commerce-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-954\" class=\"wp-image-954 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/bdm-150x100.png\" alt=\"\" width=\"150\" height=\"100\" \/><\/a><p id=\"caption-attachment-954\" class=\"wp-caption-text\">Donn\u00e9es et infographie sur le commerce par mobile<\/p><\/div>\n<div style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1367\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.digilor.fr\/comment-la-technologie-nfc-revolutionne-le-retail\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1367\" class=\"wp-image-1367 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/digilor-marketing-logo-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1367\" class=\"wp-caption-text\">Comment la technologie NFC a t elle boulevers\u00e9e le commerce de d\u00e9tail ?<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1348\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mobilemarketing.fr\/2019\/11\/08\/dominique-blanc-s4m-le-drive-to-store-est-une-priorite-pour-les-retailers\/https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/10\/logomobile.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1348\" class=\"wp-image-1348 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/10\/logomobile-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1348\" class=\"wp-caption-text\">Interview vid\u00e9o de Dominique blanc \u00e0 propos du \u00ab\u00a0drive to store\u00a0\u00bb.<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_1369\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/culture-rp.com\/2019\/10\/03\/le-desir-est-toujours-au-debut-de-chaque-histoire\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1369\" class=\"wp-image-1369 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/CultureRP-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1369\" class=\"wp-caption-text\">D\u00e9couvrez MyComAgency, sp\u00e9cialiste de l&rsquo;influence marketing.<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td>\n<p><div id=\"attachment_825\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.olivierdauvers.fr\/2019\/11\/09\/samedi-conso-mon-carnet-retail-mais-pas-que-de-la-semaine-96\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-825\" class=\"wp-image-825 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/le-web-grande-conso-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-825\" class=\"wp-caption-text\">Pour le plaisir : quelques perles de la GD d\u00e9couvertes par olivier Dauvers. Vous appr\u00e9cierez, notamment, le saumon fum\u00e9 d&rsquo;Auverne !!<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\">Deux liens indispensables vers le site du CERPEG<\/p>\n<p>&nbsp;<\/p>\n<table style=\"height: 59px\" width=\"630\">\n<tbody>\n<tr>\n<td style=\"width: 303.5px;text-align: center\">\n<p><div id=\"attachment_1372\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.cerpeg.fr\/info\/index.php\/commerciale\/commerciale\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1372\" class=\"wp-image-1372 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/CERPEG-bac-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1372\" class=\"wp-caption-text\">Ressources sur BP MCV<\/p><\/div><\/td>\n<td style=\"width: 303.5px;text-align: center\">\n<p><div id=\"attachment_1373\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.cerpeg.fr\/info\/index.php\/mrc\/Cmrc\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1373\" class=\"wp-image-1373 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/CERPEG-vente-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1373\" class=\"wp-caption-text\">Ressources sur la famille des m\u00e9tiers RC<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong>Merci beaucoup \u00e0 Morgane Bourge-Le Goff<\/strong> qui nous propose cette semaine 3 vid\u00e9os indispensables (surtout celle sur Apple, ne la ratez sous aucun pr\u00e9texte) ainsi qu&rsquo;un article\u00a0 sur le nouveau concept store de la G\u00e9n\u00e9rale d&rsquo;Optique.<\/p>\n<p>&nbsp;<\/p>\n<table style=\"height: 35px\" width=\"631\">\n<tbody>\n<tr>\n<td style=\"width: 199px;text-align: center\">\n<p><div id=\"attachment_1375\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=FmE1WyGXDFE\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1375\" class=\"wp-image-1375 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/2019-11-09-16_36_20-Microsoft-Edge-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1375\" class=\"wp-caption-text\">\u00c9mission \u00ab\u00a0Tout compte fait\u00a0\u00bb sur les promotions et les influenceurs<\/p><\/div><\/td>\n<td style=\"width: 199px;text-align: center\">\n<p><div id=\"attachment_1375\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=1jTT0uH1T0g\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1375\" class=\"wp-image-1375 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/2019-11-09-16_36_20-Microsoft-Edge-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1375\" class=\"wp-caption-text\">\u00c9mission \u00ab\u00a0tout compte fait\u00a0\u00bb sur la strat\u00e9gie de D\u00e9cathlon<\/p><\/div><\/td>\n<td style=\"width: 199px;text-align: center\">\n<p><div id=\"attachment_1376\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=dfVIf4sPwLg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1376\" class=\"wp-image-1376 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/Apple-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1376\" class=\"wp-caption-text\">Apple : une strat\u00e9gie r\u00e9volutionnaire qui est d\u00e9voil\u00e9e dans cette superbe vid\u00e9o.<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"height: 96px\" width=\"631\">\n<tbody>\n<tr>\n<td style=\"width: 619px;text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-medium\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-300x81.jpg\" alt=\"\" width=\"300\" height=\"81\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-300x81.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005.jpg 432w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">le dernier concept store de la G\u00e9n\u00e9rale d&rsquo;Optique<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong>Merci enfin \u00e0 Karine Ducroq<\/strong>, coll\u00e8gue de mon \u00e9tablissement, au fin fond de la Dordogne, qui attire notre attention sur 2 articles sur le th\u00e8me des comp\u00e9tences pro.<\/p>\n<p>&nbsp;<\/p>\n<table style=\"height: 58px\" width=\"633\">\n<tbody>\n<tr>\n<td style=\"width: 305px;text-align: center\">\n<p><div id=\"attachment_1378\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.cadremploi.fr\/editorial\/conseils\/conseils-candidature\/entretien-embauche\/detail\/article\/soft-skills-quelles-sont-celles-que-les-entreprises-s-arrachent.html?xtor=CS2-1016\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1378\" class=\"wp-image-1378 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/cadremploi-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1378\" class=\"wp-caption-text\">Quelles sont les soft skills les plus recherch\u00e9es par les entreprises ?<\/p><\/div><\/td>\n<td style=\"width: 305px;text-align: center\">\n<p><div id=\"attachment_1378\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.cadremploi.fr\/editorial\/conseils\/conseils-candidature\/detail\/article\/quelles-sont-les-competences-qui-payent-le-plus.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1378\" class=\"wp-image-1378 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/11\/cadremploi-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1378\" class=\"wp-caption-text\">Quelles comp\u00e9tences doivent obligatoirement \u00eatre valoris\u00e9es dans un CV ?<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse \u200b \u200b &nbsp; Deux liens indispensables vers le site du CERPEG &nbsp; &nbsp; Merci beaucoup \u00e0 Morgane Bourge-Le Goff qui nous propose cette semaine 3 vid\u00e9os indispensables (surtout celle sur Apple, ne la &hellip; <\/p>\n<p><a class=\"more-link block-button\" href=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/11\/09\/revue-de-presse-du-10-11-2019\/\">Lire la Suite &raquo;<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1365","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=1365"}],"version-history":[{"count":8,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1365\/revisions"}],"predecessor-version":[{"id":1380,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1365\/revisions\/1380"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=1365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=1365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=1365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}