{"id":1301,"date":"2019-09-28T18:48:23","date_gmt":"2019-09-28T16:48:23","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=1301"},"modified":"2019-11-07T16:32:03","modified_gmt":"2019-11-07T15:32:03","slug":"revue-de-presse-du-29-09-2019","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/09\/28\/revue-de-presse-du-29-09-2019\/","title":{"rendered":"Revue de presse du 29\/09\/2019"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<table width=\"628\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1302\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.marketing-professionnel.fr\/tribune-libre\/influence-role-influenceurs-consommateurs-201909.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1302\" class=\"wp-image-1302 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/logo-large-marketing-professionnel-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1302\" class=\"wp-caption-text\">Les influenceurs, les nouveaux gourous du marketing<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/impatient-et-engage-focus-sur-le-consommateur-daujourdhui\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">A quoi ressemble le consommateur d\u2019aujourd\u2019hui ?<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/carrefour-va-lancer-une-enseigne-dediee-a-la-beaute,329026\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">La nouvelle enseigne beaut\u00e9 de chez &#8230; Carrefour !<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1114\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.bfmtv.com\/economie\/ce-franprix-met-maintenant-a-disposition-de-ces-clients-une-cuisine-tout-equipee-1774641.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1114\" class=\"wp-image-1114 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/04\/0044-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/04\/0044-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/04\/0044-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/04\/0044-768x768.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/04\/0044.png 1024w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1114\" class=\"wp-caption-text\">Achetez vos ingr\u00e9dients et cuisinez les sur place ! Le nouveau pari de Franprix.<\/p><\/div><\/td>\n<td>\n<div id=\"attachment_827\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lesechos.fr\/industrie-services\/conso-distribution\/un-milliard-detres-humains-sont-entres-dans-un-magasin-ikea-en-un-ans-1134652\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-827\" class=\"wp-image-827 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/les-echos-150x137.png\" alt=\"\" width=\"150\" height=\"137\" \/><\/a><p id=\"caption-attachment-827\" class=\"wp-caption-text\">Bilan positif d&rsquo;une ann\u00e9e faste pour IKEA<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1303\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lineaires.com\/les-magasins\/avec-pop-netto-abandonne-aussi-le-hard-discount?sso=1569599249\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1303\" class=\"wp-image-1303 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/67.jpg-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1303\" class=\"wp-caption-text\">Quand les grands du hard discount quittent le hard discount&#8230;<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1304\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.larevuedujouet.fr\/article\/les-specialistes-repassent-a-l-offensive.52999\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1304\" class=\"wp-image-1304 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/Revue-du-jouet-logo-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1304\" class=\"wp-caption-text\">Le magasin de jouets tente son retour en centre ville !<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/le-e-commerce-francais-a-trouve-son-rythme-de-croisiere\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">Bilan chiffr\u00e9 sur le e-commerce fran\u00e7ais<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/le-mobile-meilleur-ami-des-points-de-vente\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">Infographie sur le lien \u00e9vident entre smartphone et achat en magasin<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Morgane Bourges &#8211; Le Goff<\/strong>, du lyc\u00e9e Victor Louis nous propose \u00e9galement cette semaine quelques ressources int\u00e9ressantes. <strong>Merci beaucoup \u00e0 elle !<\/strong><\/p>\n<table style=\"height: 257px\" width=\"630\">\n<tbody>\n<tr>\n<td style=\"width: 618px\">\n<p><div id=\"attachment_1306\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.definitions-marketing.com\/wp-content\/uploads\/2017\/11\/parcours-client3.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1306\" class=\"wp-image-1306 size-medium\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/2019-09-27-18_41_44-Window-300x187.png\" alt=\"\" width=\"300\" height=\"187\" \/><\/a><p id=\"caption-attachment-1306\" class=\"wp-caption-text\">infographie sur le parcours client<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 618px;text-align: center\">\n<p><div id=\"attachment_1307\" style=\"width: 245px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/c-marketing.eu\/wp-content\/uploads\/2019\/03\/t%C3%A9l%C3%A9chargement-1-600x765.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1307\" class=\"wp-image-1307 size-medium\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/2019-09-27-18_44_35-Window-235x300.png\" alt=\"\" width=\"235\" height=\"300\" \/><\/a><p id=\"caption-attachment-1307\" class=\"wp-caption-text\">Expliquer l\u2019exp\u00e9rience client<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"height: 29px\" width=\"630\">\n<tbody>\n<tr>\n<td style=\"width: 303.5px\">\n<p><div id=\"attachment_1308\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=7tY5AHs0HVM\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1308\" class=\"wp-image-1308 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/cross-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1308\" class=\"wp-caption-text\">Vid\u00e9o sur la diff\u00e9rence entre cros-canal et omnicanal<\/p><\/div><\/td>\n<td style=\"width: 303.5px;text-align: center\">\n<p><div id=\"attachment_1309\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=j32KtYWTQZk#action=share\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1309\" class=\"wp-image-1309 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/tapeao-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1309\" class=\"wp-caption-text\">D\u00e9couvrez le nouveau concept de Tape \u00e0 l\u2019\u0153il<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center\"><strong>Merci enfin \u00e0 St\u00e9phanie Devert<\/strong> qui partage avec nous 3 articles suppl\u00e9mentaires<\/p>\n<table style=\"height: 75px\" width=\"630\">\n<tbody>\n<tr>\n<td style=\"width: 198.667px;text-align: center\">\n<p><div id=\"attachment_1053\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/amp.lefigaro.fr\/conso\/gaspillage-alimentaire-et-si-les-happy-hours-dans-les-supermarches-etaient-une-solution-20190924http:\/\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1053\" class=\"wp-image-1053 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/logo-Figaro-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/logo-Figaro-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/logo-Figaro-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/logo-Figaro-768x768.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/logo-Figaro.png 900w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1053\" class=\"wp-caption-text\">Lutter contre le gaspillage : Bonne id\u00e9e ? Id\u00e9e mercatique ? ou les deux ?<\/p><\/div><\/td>\n<td style=\"width: 198.667px;text-align: center\">\n<p><div id=\"attachment_1310\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.francetvinfo.fr\/economie\/obsolescence-programmee-la-duree-de-vie-des-lave-linge-reduite-de-10-a-7-ans-ces-dernieres-annees-selon-un-rapport_3628141.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1310\" class=\"wp-image-1310 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/Logo-France-Info-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1310\" class=\"wp-caption-text\">Vous reprendrez bien un peu d&rsquo;obsolescence programm\u00e9e ? Si, si, j&rsquo;insiste&#8230;<\/p><\/div><\/td>\n<td style=\"width: 198.667px;text-align: center\">\n<p><div id=\"attachment_1311\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.capital.fr\/entreprises-marches\/des-happy-hours-dans-les-supermarches-en-finlande-1350147http:\/\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1311\" class=\"wp-image-1311 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/logo-capital-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1311\" class=\"wp-caption-text\">La Finlande, l&rsquo;autre pays de \u00ab\u00a0l&rsquo;happy hour\u00a0\u00bb<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Pour finir, le lien vers le Genialy de pr\u00e9sentation du \u00ab\u00a0Chef d&rsquo;oeuvre\u00a0\u00bb<\/p>\n<table style=\"height: 70px\" width=\"629\">\n<tbody>\n<tr>\n<td style=\"width: 617px;text-align: center\"><a href=\"https:\/\/view.genial.ly\/5c93a25268711f76b99cef50\/horizontal-infographic-diagrams-le-chef-doeuvre\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1316 size-medium\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/genialy-300x158.png\" alt=\"\" width=\"300\" height=\"158\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/genialy-300x158.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/genialy-768x405.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/genialy.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse \u200b \u200b Morgane Bourges &#8211; Le Goff, du lyc\u00e9e Victor Louis nous propose \u00e9galement cette semaine quelques ressources int\u00e9ressantes. Merci beaucoup \u00e0 elle ! Merci enfin \u00e0 St\u00e9phanie Devert qui partage avec nous &hellip; <\/p>\n<p><a class=\"more-link block-button\" href=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/09\/28\/revue-de-presse-du-29-09-2019\/\">Lire la Suite &raquo;<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1301","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=1301"}],"version-history":[{"count":9,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1301\/revisions"}],"predecessor-version":[{"id":1360,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1301\/revisions\/1360"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=1301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=1301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=1301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}