{"id":1264,"date":"2019-09-07T10:45:33","date_gmt":"2019-09-07T08:45:33","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=1264"},"modified":"2019-10-12T15:47:23","modified_gmt":"2019-10-12T13:47:23","slug":"revue-de-presse-du-08-09-2019","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/09\/07\/revue-de-presse-du-08-09-2019\/","title":{"rendered":"Revue de presse du 08\/09\/2019"},"content":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p>Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<table width=\"628\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_954\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.blogdumoderateur.com\/email-love-meilleurs-modeles-emailing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-954\" class=\"wp-image-954 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/bdm-150x100.png\" alt=\"\" width=\"150\" height=\"100\" \/><\/a><p id=\"caption-attachment-954\" class=\"wp-caption-text\">Un outil \u00e0 prendre en main et \u00e0 transmettre \u00e0 vos \u00e9l\u00e8ves pour les aider \u00e0 r\u00e9aliser du emailing pro<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_826\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/officieldelafranchise.fr\/choisir-sa-franchise\/vos-droits\/les-clauses-essentielles-du-contrat-de-franchise-09082019\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-826\" class=\"wp-image-826 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/officiel-de-la-franchise-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-826\" class=\"wp-caption-text\">Liste compl\u00e8te et explications des clauses pr\u00e9sentes dans un contrat de franchise<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1265\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.cbanque.com\/actu\/75569\/paiement-decathlon-pourrait-il-lancer-des-magasins-sans-especes-en-francehttp:\/\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1265\" class=\"wp-image-1265 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/2019-09-05-15_26_07-Window-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1265\" class=\"wp-caption-text\">Un magasin qui refuse les esp\u00e8ces en France ? Impossible au regard de la loi&#8230; pour le moment.<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1184\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/infographie-comment-lia-peut-ameliorer-la-relation-client\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1184\" class=\"wp-image-1184 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0069-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1184\" class=\"wp-caption-text\">Infographie (presque) indispensable sur l&rsquo;enrichissement de l\u2019exp\u00e9rience client pat l&rsquo;IA<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1053\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.lefigaro.fr\/societes\/lego-va-multiplier-les-ouvertures-de-magasins-20190903\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1053\" class=\"wp-image-1053 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/logo-Figaro-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/logo-Figaro-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/logo-Figaro-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/logo-Figaro-768x768.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/logo-Figaro.png 900w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1053\" class=\"wp-caption-text\">LEGO, la marque immortelle, tente un nouveau rebond avec des ouvertures de magasins&#8230; en chine essentiellement.<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1267\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/actu.fr\/occitanie\/castres_81065\/nouveau-concurrent-daction-noz-installe-premier-magasin-france-occitanie_26929845.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1267\" class=\"wp-image-1267 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/76ACTUFR_logo-300dpi-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1267\" class=\"wp-caption-text\">Installation, en Occitanie dans un premier temps, d&rsquo;un nouveau concurrents aux enseignes NOZ, Action ou Max +<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_814\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.liberation.fr\/france\/2019\/08\/29\/la-nuit-tous-les-achats-sont-permis_1748153\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-814\" class=\"wp-image-814 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/logo-liberation-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-814\" class=\"wp-caption-text\">Faire ses courses toute la nuit dans un magasin sans caissi\u00e8re, sans vendeur &#8230; sans \u00e2me ?<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_916\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/fr.fashionnetwork.com\/news\/Gemo-Kids-le-nouveau-concept-urbain-en-images,1131455.html#.XXEI10E6-Uk\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-916\" class=\"wp-image-916 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/fashnet-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-916\" class=\"wp-caption-text\">GEMO empi\u00e8te sur le march\u00e9 de DPAM ou Sergent Major en lan\u00e7ant un nouveau concept<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1038\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.usine-digitale.fr\/article\/aliexpress-ouvre-son-premier-magasin-europeen-a-madrid.N877565\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1038\" class=\"wp-image-1038 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/logo-usine-digitale-150x40.png\" alt=\"\" width=\"150\" height=\"40\" \/><\/a><p id=\"caption-attachment-1038\" class=\"wp-caption-text\">D\u00e9j\u00e0 \u00e0 Madrid, tr\u00e8s bient\u00f4t chez nous : La boutique Ali Express !<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" colspan=\"3\">\n<div class=\"mceTemp\"><\/div>\n<div id=\"attachment_941\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/Breves\/Carrefour-revisite-son-hypermarche-342060.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-941\" class=\"wp-image-941 size-medium\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-300x122.jpg\" alt=\"\" width=\"300\" height=\"122\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-300x122.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-768x312.jpg 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-1024x417.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-941\" class=\"wp-caption-text\">Un magnifique article sur la transformation des hyper chez Carrefour. Complet, int\u00e9ressant et accompagn\u00e9 d&rsquo;un petit encart tr\u00e8s synth\u00e9tique qui agr\u00e9mentera vos support avec des chiffres actualis\u00e9s. Un grand <strong>merci \u00e0 St\u00e9phanie Devert<\/strong> qui m&rsquo;a adress\u00e9 ce lien !<\/p><\/div>\n<div class=\"mceTemp\"><\/div>\n<div class=\"mceTemp\"><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong>La rubrique d&rsquo;Alexia<br \/>\n<\/strong><\/p>\n<table width=\"629\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_941\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/Breves\/Carrefour-revisite-son-hypermarche-342060.htm#rMFWA3IL6Hlf3IZT.97http:\/\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-941\" class=\"wp-image-941 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-941\" class=\"wp-caption-text\">Le nouveau format d&rsquo;hyper chez Carrefour<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/https:\/\/www.lsa-conso.fr\/comment-les-enseignes-travaillent-l-experience-clients-pour-la-rentree-des-classes-etude,326706\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">Exp\u00e9rience client et rentr\u00e9e des classes : Comment gagner des PDM&#8230;<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/retail-1220\/Diaporamas\/kiabi-cross-canal-plein-coeur-341515\/click-and-collect-axe-central-341518.htm#dbaMu7CwYr5sMyPf.97http:\/\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">Comment KIABI r\u00e9siste sur un march\u00e9 en constante mutation<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<p><div id=\"attachment_1269\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.frenchweb.fr\/comment-mettre-en-place-un-parcours-omnicanal-sans-couture-pour-le-client\/372619\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1269\" class=\"wp-image-1269 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/frenchweb-decode-logo-150x100.jpg\" alt=\"\" width=\"150\" height=\"100\" \/><\/a><p id=\"caption-attachment-1269\" class=\"wp-caption-text\">Passer du multicanal \u00e0 l&rsquo;omnicanal. Article illustr\u00e9 d&rsquo;une interview vid\u00e9o.<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" colspan=\"2\">D\u00e9couvrez le sort discount lanc\u00e9 par Carrefour<\/p>\n<p><a href=\"https:\/\/dai.ly\/x7k2og5\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1273 size-medium\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/09\/2019-09-07-10_45_54-Pourquoi-la-grande-distribution-se-met-au-_soft-discount_-300x173.png\" alt=\"\" width=\"300\" height=\"173\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse \u200b \u200b \u200b \u200b \u200b \u200b &nbsp; La rubrique d&rsquo;Alexia D\u00e9couvrez le sort discount lanc\u00e9 par Carrefour<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1264","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=1264"}],"version-history":[{"count":7,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1264\/revisions"}],"predecessor-version":[{"id":1283,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1264\/revisions\/1283"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=1264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=1264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=1264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}