{"id":1169,"date":"2019-06-01T15:30:49","date_gmt":"2019-06-01T13:30:49","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=1169"},"modified":"2019-06-21T14:56:05","modified_gmt":"2019-06-21T12:56:05","slug":"revue-de-presse-du-02-06-2019","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/06\/01\/revue-de-presse-du-02-06-2019\/","title":{"rendered":"Revue de presse du 02\/06\/2019"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<table width=\"628\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/la-fnac-grand-vainqueur-des-french-days-2019-foxintelligence,320277\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">\u00c9tude de l&rsquo;impact des \u00ab\u00a0french days\u00a0\u00bb avec des r\u00e9sultats en demi teinte malgr\u00e9 la performance positive de la FNAC.<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1170\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.mcfactory.fr\/marketing-digital\/customer-experience\/bensimon-klepierre-ugc-total-direct-energie-efficacite-omnicanal-12305\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1170\" class=\"wp-image-1170 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0061-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1170\" class=\"wp-caption-text\">Un article accompagn\u00e9 d&rsquo;une vid\u00e9o sur les strat\u00e9gies des grandes marques pour les mois \u00e0 venir. Tr\u00e8s instructif.<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/le-magasin-nouveau-lieu-de-l-experience-client-3-0-tribune,316006\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">Face \u00e0 l&rsquo;hybridation croissante du parcours client : vers une exp\u00e9rience client 3.0 ?<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1171\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.formation-et-nouvelles-technologies.fr\/entreprise-2-0\/formation-seduisez-la-generation-z\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1171\" class=\"wp-image-1171 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0062-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1171\" class=\"wp-caption-text\">Comment les marques et les enseignes vont elles s\u00e9duire la g\u00e9n\u00e9ration Z ? A lire absolument !<\/p><\/div><\/td>\n<td>\n<div id=\"attachment_1172\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.frenchweb.fr\/amplifions-la-proximite-grace-aux-supers-pouvoirs-du-numerique\/360845\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1172\" class=\"wp-image-1172 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0063-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1172\" class=\"wp-caption-text\">Un r\u00e9flexion tr\u00e8s int\u00e9ressante sur l&rsquo;apport de l&rsquo;outil num\u00e9rique<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1177\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/vivacademie.fr\/le-phygital-une-reelle-nouveaute-ou-un-retour-aux-sources\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1177\" class=\"wp-image-1177 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0068-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1177\" class=\"wp-caption-text\">Concessions automobiles et phygital, le retour en force des showrooms ?<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1174\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.cegid.com\/fr\/blog\/ces-pure-players-qui-vont-dans-le-dur\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1174\" class=\"wp-image-1174 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0065-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1174\" class=\"wp-caption-text\">Quand les g\u00e9ant du e-commerce basculent vers le commerce physique.<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_1175\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.cofidis-retail.fr\/parlons-commerce\/paiement-cle-commerce-de-demain\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1175\" class=\"wp-image-1175 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0066-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1175\" class=\"wp-caption-text\">L&rsquo;avis d&rsquo;une enseigne de cr\u00e9dit bien connue sur l&rsquo;importance de travailler sur le moyen de paiement.<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1176\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommerce-nation.fr\/comment-complementariser-physique-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1176\" class=\"wp-image-1176 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0067-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1176\" class=\"wp-caption-text\">Quelques exemples r\u00e9ussis de compl\u00e9mentarit\u00e9 entre physique et digital.<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center\"><strong><span style=\"font-size: 12pt\">La rubrique d&rsquo;Alexia<\/span><br \/>\n<\/strong><\/p>\n<table style=\"height: 63px\" width=\"629\">\n<tbody>\n<tr>\n<td style=\"width: 198.333px;text-align: center\">\n<p><div id=\"attachment_1172\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.frenchweb.fr\/quelles-sont-les-cles-pour-mettre-en-place-une-strategie-omnicanal-dans-le-retail\/355694\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1172\" class=\"wp-image-1172 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/06\/0063-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1172\" class=\"wp-caption-text\">Article et vid\u00e9o sur la strat\u00e9gie pour mettre en place l&rsquo;omnicanalit\u00e9 dans un point de vente.<\/p><\/div><\/td>\n<td style=\"width: 198.333px;text-align: center\">\n<p><div id=\"attachment_827\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lesechos.fr\/thema\/transformation-industrie-data\/carrefour-veut-faire-parler-les-donnees-pour-ameliorer-lexperience-client-1024939\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-827\" class=\"wp-image-827 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/les-echos-150x137.png\" alt=\"\" width=\"150\" height=\"137\" \/><\/a><p id=\"caption-attachment-827\" class=\"wp-caption-text\">Big data et exp\u00e9rience client : Carrefour se retrousse les manches !<\/p><\/div><\/td>\n<td style=\"width: 198.333px;text-align: center\">\n<p><div id=\"attachment_941\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/data-room-1223\/Infographies\/Les-consommateurs-reprennent-pouvoir-leurs-interactions-marques-339959.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-941\" class=\"wp-image-941 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-941\" class=\"wp-caption-text\">Superbe infographie bas\u00e9e sur une \u00e9tude autour de la relation entre le consommateur et les marques.<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse La rubrique d&rsquo;Alexia &nbsp;<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1169","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=1169"}],"version-history":[{"count":2,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1169\/revisions"}],"predecessor-version":[{"id":1226,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1169\/revisions\/1226"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=1169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=1169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=1169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}