{"id":1115,"date":"2019-05-18T18:17:48","date_gmt":"2019-05-18T16:17:48","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=1115"},"modified":"2019-06-21T14:56:18","modified_gmt":"2019-06-21T12:56:18","slug":"revue-de-presse-du-19-05-2019","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/05\/18\/revue-de-presse-du-19-05-2019\/","title":{"rendered":"Revue de presse du 19\/05\/2019"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>&nbsp;<\/p>\n<table width=\"628\">\n<tbody>\n<tr>\n<td>\n<p><div id=\"attachment_1104\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.cegid.com\/fr\/blog\/ces-pure-players-qui-vont-dans-le-dur\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1104\" class=\"wp-image-1104 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/04\/0035-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1104\" class=\"wp-caption-text\">Les \u00ab\u00a0pure player\u00a0\u00bb vont-ils tuer le commerce physique ou prendre sa place dans nos villes ?<\/p><\/div><\/td>\n<td>\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/jacques-creyssel-fcd-la-chine-lab-retail-tribune,318021\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">Pour savoir comment va \u00e9voluer le commerce, nos regards doivent se porter vers la chine. c&rsquo;est ce que pense Jacques Creyssel de la FCD.<\/p><\/div><\/td>\n<td>\n<p><div id=\"attachment_1106\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lagazettedescommunes.com\/614755\/digitalisation-peripheries-le-commerce-dans-tous-ses-etats\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1106\" class=\"wp-image-1106 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/04\/0037-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1106\" class=\"wp-caption-text\">Explosion du digital, omnipr\u00e9sence d&rsquo;internet sur le commerce. Comment cela impacte-t-il nos territoires ?<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td>\n<p><div id=\"attachment_851\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.larevuedudigital.com\/le-benchmarking-mode-fait-appel-a-lintelligence-artificielle\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-851\" class=\"wp-image-851 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/logo-la-revue-du-digital-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-851\" class=\"wp-caption-text\">L&rsquo;automatisation du benchmarking rendue possible gr\u00e2ce \u00e0 l&rsquo;intelligence artificielle !<\/p><\/div><\/td>\n<td>\n<div id=\"attachment_851\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.larevuedudigital.com\/miroir-mon-beau-miroir-le-maquillage-virtuel-en-action-chez-lvmh-et-loreal\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-851\" class=\"wp-image-851 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/logo-la-revue-du-digital-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-851\" class=\"wp-caption-text\">Les marques de luxe nous montre le miroir intelligent&#8230; Bient\u00f4t dans nos commerces.<\/p><\/div>\n<div class=\"mceTemp\"><\/div>\n<\/td>\n<td>\n<p><div id=\"attachment_1108\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/fredcavazza.net\/2018\/10\/09\/retrospective-sur-les-grandes-evolutions-du-commerce-en-ligne\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1108\" class=\"wp-image-1108 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/04\/0038-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1108\" class=\"wp-caption-text\">Une r\u00e9trospective datant d&rsquo;octobre 2018 sur l&rsquo;\u00e9volution du commerce en ligne. A lire et \u00e0 utiliser pour ses images et autres infographies.<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td>\n<p><div id=\"attachment_1107\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blog.octave.biz\/le-commerce-unifie-origines-et-enjeux-de-lultime-evolution-du-commerce-connecte\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1107\" class=\"wp-image-1107 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/04\/0038-150x65.jpg\" alt=\"\" width=\"150\" height=\"65\" \/><\/a><p id=\"caption-attachment-1107\" class=\"wp-caption-text\">Omnicanalit\u00e9, exp\u00e9rience client, consommacteur&#8230; Voici quelques infographies et un article pour tout cerner&#8230;<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\"><\/div>\n<div id=\"attachment_1109\" style=\"width: 140px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1109\" class=\"wp-image-1109 size-full\" title=\"http:\/\/ses.ens-lyon.fr\/actualites\/rapports-etudes-et-4-pages\/leconomie-francaise-2018-insee-octobre-2018\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/04\/0039.jpg\" alt=\"\" width=\"130\" height=\"131\" \/><p id=\"caption-attachment-1109\" class=\"wp-caption-text\">Bilan g\u00e9n\u00e9ral sur l&rsquo;\u00e9conomie fran\u00e7aise en appuis sur les donn\u00e9es de l&rsquo;INSEE. (2017-2018)<\/p><\/div>\n<div class=\"mceTemp\"><\/div>\n<\/td>\n<td>\n<p><div id=\"attachment_1110\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mydigitalweek.com\/les-evolutions-du-retail-en-france\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1110\" class=\"wp-image-1110 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/04\/0040-150x109.png\" alt=\"\" width=\"150\" height=\"109\" \/><\/a><p id=\"caption-attachment-1110\" class=\"wp-caption-text\">Une infographie indispensable pour comprendre la situation du commerce en France.<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center\">\n<p style=\"text-align: center\">\n<p style=\"text-align: center\"><strong>La rubrique d&rsquo;Alexia &#8230; et d&rsquo;Emmanuelle<\/strong><\/p>\n<p style=\"text-align: center\">Merci \u00e0 <strong>Alexia Estay<\/strong> pour ses riches contribution et \u00e0 <strong>Emmanuelle Chades<\/strong> pour sa deuxi\u00e8me contribution (les deux derniers liens : la vid\u00e9o et l&rsquo;article). La rubrique d&rsquo;Alexia lui fait un peu de place&#8230;<\/p>\n<table width=\"630\">\n<tbody>\n<tr>\n<td>\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/les-outils-mobiles-des-vendeurs-desengorgent-les-caisses,319057\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">Une nouvelle solution de paiement nomade pour accompagner les vendeurs et d\u00e9sengorger les caisses ?<\/p><\/div><\/td>\n<td>\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/camaieu-entame-enfin-sa-mue-digitale,319087\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\">La strat\u00e9gie digitale de Cama\u00efeu pour remonter la pente.<\/p><\/div><\/td>\n<td>\n<p><div id=\"attachment_1111\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/journal.hautehorlogerie.org\/fr\/quelle-experience-client-a-lere-numerique\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1111\" class=\"wp-image-1111 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/04\/0042-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1111\" class=\"wp-caption-text\">Exp\u00e9rience client : la vente au second plan ?<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td>\n<p><div id=\"attachment_1112\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lopinion.fr\/edition\/wsj\/strategie-nike-devenir-beaucoup-plus-personnel-clients-186825\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1112\" class=\"wp-image-1112 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/04\/0041-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1112\" class=\"wp-caption-text\">L\u2019exp\u00e9rience client selon NIKE&#8230;<\/p><\/div><\/td>\n<td>\n<p><div id=\"attachment_1113\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.20minutes.fr\/economie\/2514215-20190509-consommation-commerce-equitable-augmente-parts-marche-france\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1113\" class=\"wp-image-1113 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/04\/0043-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1113\" class=\"wp-caption-text\">Le commerce \u00e9quitable sort de sa niche et montre des performances int\u00e9ressantes<\/p><\/div><\/td>\n<td>\n<p><div id=\"attachment_1114\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/bfmbusiness.bfmtv.com\/entreprise\/la-grande-distribution-d-un-commerce-de-masse-a-un-commerce-de-precision-1691457.htmlhttp:\/\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1114\" class=\"wp-image-1114 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/04\/0044-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/04\/0044-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/04\/0044-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/04\/0044-768x768.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/04\/0044.png 1024w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1114\" class=\"wp-caption-text\">comment Auchan compte r\u00e9agir face \u00e0 la crise qu&rsquo;il traverse ?<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table width=\"631\">\n<tbody>\n<tr>\n<td>\n<p><div id=\"attachment_825\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.olivierdauvers.fr\/2019\/04\/16\/video-grande-conso-carrefour-teste-la-biometrie-pour-lidentification-des-clients\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-825\" class=\"wp-image-825 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/le-web-grande-conso-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-825\" class=\"wp-caption-text\">Une vid\u00e9o d&rsquo;Olivier Dauvers sur l&rsquo;utilisation de l&#8217;empreinte biom\u00e9trique chez Carrefour<\/p><\/div><\/td>\n<td>\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><p id=\"caption-attachment-829\" class=\"wp-caption-text\">Carrefour Pay : faire gagner du temps au client. Article et vid\u00e9o explicative.<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse &nbsp; La rubrique d&rsquo;Alexia &#8230; et d&rsquo;Emmanuelle Merci \u00e0 Alexia Estay pour ses riches contribution et \u00e0 Emmanuelle Chades pour sa deuxi\u00e8me contribution (les deux derniers liens : la vid\u00e9o et l&rsquo;article). La &hellip; <\/p>\n<p><a class=\"more-link block-button\" href=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/05\/18\/revue-de-presse-du-19-05-2019\/\">Lire la Suite &raquo;<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1115","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=1115"}],"version-history":[{"count":2,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1115\/revisions"}],"predecessor-version":[{"id":1117,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1115\/revisions\/1117"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=1115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=1115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=1115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}