{"id":1099,"date":"2019-05-11T16:21:52","date_gmt":"2019-05-11T14:21:52","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=1099"},"modified":"2019-06-08T13:52:14","modified_gmt":"2019-06-08T11:52:14","slug":"revue-de-presse-du-12-05-2019","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/05\/11\/revue-de-presse-du-12-05-2019\/","title":{"rendered":"Revue de presse du 12\/05\/2019"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>&nbsp;<\/p>\n<table width=\"628\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1100\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/sous-titre.eu\/le-boom-du-shop-in-shop\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1100\" class=\"wp-image-1100 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0032-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1100\" class=\"wp-caption-text\">Le concept de corner \u00e9volue et s&rsquo;affine, on parle maintenant de \u00ab\u00a0shop to shop\u00a0\u00bb.<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_916\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/fr.fashionnetwork.com\/news\/Maison-123-presente-un-concept-magasin-pluriel-a-Paris,1097199.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-916\" class=\"wp-image-916 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/fashnet-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-916\" class=\"wp-caption-text\">1,2,3 l&rsquo;enseigne de pr\u00eat-\u00e0-porter haut de gamme, devient Maison 1,2,3. A cette occasion d\u00e9couvrez leur nouveau concept de boutique tr\u00e8s \u00ab\u00a0exp\u00e9rience client\u00a0\u00bb.<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1102\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.retailblog.fr\/actualites\/lego-la-boutique-vide\/http:\/\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1102\" class=\"wp-image-1102 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0034-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1102\" class=\"wp-caption-text\">LEGO nous propose un concept tr\u00e8s original : Le magasin VIDE ! R\u00e9alit\u00e9 augment\u00e9e et application pour smartphone obligatoire pour acc\u00e9der \u00e0 la nouvelle gamme de v\u00eatements de la marque.<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_941\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/marketing-1221\/Breves\/influence-dessous-strategies-marques-339361.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-941\" class=\"wp-image-941 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-941\" class=\"wp-caption-text\">Les r\u00e9seaux sociaux et les vid\u00e9os en ligne ont cr\u00e9\u00e9 une nouvelle g\u00e9n\u00e9ration d&rsquo;influenceurs. La strat\u00e9gie mercatique de nombreuses marque a du s&rsquo;adapter&#8230;<\/p><\/div><\/td>\n<td>\n<div id=\"attachment_1101\" style=\"width: 157px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.retail-intelligence.fr\/2019\/04\/5-etapes-du-parcours-client\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1101\" class=\"wp-image-1101 size-full\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0033.png\" alt=\"\" width=\"147\" height=\"70\" \/><\/a><p id=\"caption-attachment-1101\" class=\"wp-caption-text\">Une lecture indispensable et tr\u00e8s p\u00e9dagogique pour identifier les 5 \u00e9tapes majeures du parcours client (accompagn\u00e9 d&rsquo;une infographie en anglais)<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_811\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.leluxeestvivant.com\/leblog\/2019\/12\/4\/quand-le-luxe-parodie-le-tlachat\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-811\" class=\"wp-image-811 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/luxeestvivant-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-811\" class=\"wp-caption-text\">Juste pour le plaisir : Quand une marque de luxe parodie le t\u00e9l\u00e9-achat. Anglophobes s&rsquo;abstenir.<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/strategies-1255\/Breves\/nespresso-multiplie-scenarios-relationnels-339120.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">Quelques informations sur la strat\u00e9gie d&rsquo;une pointure de l\u2019exp\u00e9rience client&#8230; What else ?<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\"><\/div>\n<div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/customer-marketing-1251\/Breves\/Experience-client-que-veulent-consommateurs-quand-ils-font-shopping-339347.htmhttp:\/\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">Que veulent les clients : Leurs envies en fonction du produit !<\/p><\/div>\n<div class=\"mceTemp\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<div class=\"mceTemp\"><\/div>\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/strategies-1255\/Breves\/Les-marques-sont-elles-bord-crise-338237.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">Face \u00e0 l&rsquo;explosion des r\u00e9seaux sociaux et la mont\u00e9e en puissance des influenceurs ind\u00e9pendants, certaines marques traverses des crises d\u00e9vastatrices&#8230;<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center\"><span style=\"font-size: 14pt;color: #ff0000\"><strong>Nouveau : La rubrique d&rsquo;Alexia<\/strong><\/span><\/p>\n<p style=\"text-align: center\">Merci encore \u00e0 <strong>Alexia Estay<\/strong> qui, comme toutes les semaines, nous propose ses contributions !<\/p>\n<p>:<\/p>\n<table width=\"630\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_810\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/retail-1095\/Diaporamas\/strategie-maisons-monde-palme-omnicanal-339508\/une-belle-annee-2018-global-339509.htm#Diapo\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-810\" class=\"wp-image-810 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-810\" class=\"wp-caption-text\">Un magnifique diaporama autour de Maison du Monde et sa strat\u00e9gie Omnicanale.<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_810\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/retail-1095\/Breves\/Les-centres-commerciaux-reinventent-339393.htm\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-810\" class=\"wp-image-810 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/Logo-E-marketing.fr_.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-810\" class=\"wp-caption-text\">Il n&rsquo;y a pas que les magasins qui doivent faire face aux cons\u00e9quences d&rsquo;internet. Les centre commerciaux aussi doivent adapter leur strat\u00e9gie pour survivre.<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Merci \u00e9galement \u00e0 S<strong>t\u00e9phanie Devert<\/strong> qui attire notre attention sur <a href=\"https:\/\/www.lsa-conso.fr\/ikea-bouleverse-son-modele,317466\"><strong>CET ARTICLE de LSA<\/strong><\/a> (abonnement requis) \u00e0 propos des IKEA Center.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse &nbsp; Nouveau : La rubrique d&rsquo;Alexia Merci encore \u00e0 Alexia Estay qui, comme toutes les semaines, nous propose ses contributions ! : &nbsp; Merci \u00e9galement \u00e0 St\u00e9phanie Devert qui attire notre attention sur &hellip; <\/p>\n<p><a class=\"more-link block-button\" href=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/05\/11\/revue-de-presse-du-12-05-2019\/\">Lire la Suite &raquo;<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1099","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=1099"}],"version-history":[{"count":1,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1099\/revisions"}],"predecessor-version":[{"id":1103,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1099\/revisions\/1103"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=1099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=1099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=1099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}