{"id":1082,"date":"2019-05-04T16:40:17","date_gmt":"2019-05-04T14:40:17","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=1082"},"modified":"2019-06-01T14:49:41","modified_gmt":"2019-06-01T12:49:41","slug":"revue-de-presse-du-05-05-19","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/05\/04\/revue-de-presse-du-05-05-19\/","title":{"rendered":"Revue de presse du 05\/05\/19"},"content":{"rendered":"<p style=\"text-align: center\">Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p style=\"text-align: center\">Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>&nbsp;<\/p>\n<table width=\"628\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1083\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.femmeactuelle.fr\/actu\/dossiers-d-actualite\/des-supermarches-sans-caisse-ni-personnel-progres-ou-regression-2078010https:\/\/www.femmeactuelle.fr\/actu\/dossiers-d-actualite\/des-supermarches-sans-caisse-ni-personnel-progres-ou-regression-2078010\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1083\" class=\"wp-image-1083 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0025-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0025-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0025.jpg 246w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1083\" class=\"wp-caption-text\">Une analyse int\u00e9ressante sur l&rsquo;arriv\u00e9e des magasins sans h\u00f4tes\/h\u00f4tesses de caisse. Pour ou contre ?<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1084\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.digilor.fr\/le-phygital-cest-quoi\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1084\" class=\"wp-image-1084 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0026-150x141.png\" alt=\"\" width=\"150\" height=\"141\" \/><\/a><p id=\"caption-attachment-1084\" class=\"wp-caption-text\">Une d\u00e9finition relativement pr\u00e9cise du terme &lsquo;Phygital\u00a0\u00bb. A didactiser pour exploitation p\u00e9dagogique.<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1085\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.alliancy.fr\/a-laffiche\/e-commerce\/2019\/04\/30\/le-nouveau-parcours-client-de-nissan\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1085\" class=\"wp-image-1085 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0027-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1085\" class=\"wp-caption-text\">Nissan ouvre un concept store qui montre comment le m\u00e9tier de vendeur automobile va devoir s&rsquo;adapter \u00e0 la digitalisation actuelle.<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1086\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1086\" class=\"wp-image-1086 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0028-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0028-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0028-300x300.jpg 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0028.jpg 416w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><p id=\"caption-attachment-1086\" class=\"wp-caption-text\">Le site marocain de la Soci\u00e9t\u00e9 G\u00e9n\u00e9rale nous propose sa vision phygitale de la banque. A utiliser avec nos \u00e9l\u00e8ves en bac pro vente (bient\u00f4t option 4b)<\/p><\/div><\/td>\n<td>\n<div id=\"attachment_1087\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.inlead.fr\/2019\/05\/02\/barometre-croissance-et-digital-2019-mesure-de-limpact-du-digital-sur-leconomie-francaise\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1087\" class=\"wp-image-1087 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0029-150x50.png\" alt=\"\" width=\"150\" height=\"50\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0029-150x50.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0029.png 152w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1087\" class=\"wp-caption-text\">2 infographies et une analyse synth\u00e9tique sur l&rsquo;impact du digital dans l&rsquo;\u00e9conomie fran\u00e7aise.<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_827\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/business.lesechos.fr\/entrepreneurs\/marketing-vente\/0601090099670-cosmetiques-bio-nuoo-construit-une-strategie-web-et-phygitale-328928.php\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-827\" class=\"wp-image-827 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/les-echos-150x137.png\" alt=\"\" width=\"150\" height=\"137\" \/><\/a><p id=\"caption-attachment-827\" class=\"wp-caption-text\">Nuoo, la marque qui passe qui passe du e-commerce \u00e0 la boutique physique avec succ\u00e8s.<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1088\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.latribune.fr\/technos-medias\/internet\/amazon-degage-plus-de-1-milliard-de-dollars-de-benefices-par-mois-grace-au-cloud-815409.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1088\" class=\"wp-image-1088 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0030-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1088\" class=\"wp-caption-text\">Analyse \u00e9conomique du g\u00e9ant Amazon avec un focus sur l&rsquo;origine de l&rsquo;essentiel de ses b\u00e9n\u00e9fices.<\/p><\/div><\/td>\n<td>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<div id=\"attachment_825\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.olivierdauvers.fr\/2019\/04\/27\/samedi-conso-mon-carnet-retail-mais-pas-que-de-la-semaine-77\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-825\" class=\"wp-image-825 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/le-web-grande-conso-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-825\" class=\"wp-caption-text\">Olivier Dauvers nous offre encore une fois une rubrique pleine d&rsquo;humour sur la grande distribution. A lire pour le plaisir mais aussi pour l&rsquo;exploitation p\u00e9dagogique possible.<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1089\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.frenchweb.fr\/le-paiement-nouveau-levier-de-fidelisation-des-retailers\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1089\" class=\"wp-image-1089 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/0031-150x100.jpg\" alt=\"\" width=\"150\" height=\"100\" \/><\/a><p id=\"caption-attachment-1089\" class=\"wp-caption-text\">R\u00e9volutionner les moyens de paiement, un moyen pour retrouver la client\u00e8le ? C&rsquo;est ce que pense le groupe Casino. Un article et une vid\u00e9o \u00e0 exploiter.<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Merci, \u00e0 <strong>Alexia Estay <\/strong>contributrice fid\u00e8le, pour ces deux articles \u00e0 d\u00e9couvrir absolument.<\/p>\n<table style=\"height: 224px\" width=\"630\">\n<tbody>\n<tr>\n<td style=\"width: 264.85px;text-align: center\">\n<p><div id=\"attachment_1090\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.rtl.fr\/actu\/conso\/va-t-on-vers-la-fin-de-la-grande-distribution-7797522882\/amp\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1090\" class=\"wp-image-1090 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/05\/1200px-RTL_logo.svg-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1090\" class=\"wp-caption-text\">a fermeture de 21 magasins Auchan serait-elle annonciatrice de la fin de la grande distribution telle que nous la connaissons ?<\/p><\/div><\/td>\n<td style=\"width: 342.15px;text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/customer-marketing-1251\/Breves\/Experience-client-que-veulent-consommateurs-quand-ils-font-shopping-339347.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">De l\u2019exp\u00e9rience client sous toutes les coutures !<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse &nbsp; &nbsp; Merci, \u00e0 Alexia Estay contributrice fid\u00e8le, pour ces deux articles \u00e0 d\u00e9couvrir absolument.<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1082","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=1082"}],"version-history":[{"count":1,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1082\/revisions"}],"predecessor-version":[{"id":1091,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1082\/revisions\/1091"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=1082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=1082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=1082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}