{"id":1052,"date":"2019-03-30T15:03:00","date_gmt":"2019-03-30T14:03:00","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=1052"},"modified":"2019-05-25T17:57:21","modified_gmt":"2019-05-25T15:57:21","slug":"revue-de-presse-du-31-04","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/03\/30\/revue-de-presse-du-31-04\/","title":{"rendered":"Revue de presse du 31\/04"},"content":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p>Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>&nbsp;<\/p>\n<table width=\"628\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1053\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.lefigaro.fr\/societes\/biocoop-victime-de-la-vive-concurrence-sur-le-bio-20190328\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1053\" class=\"wp-image-1053 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/logo-Figaro-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/logo-Figaro-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/logo-Figaro-300x300.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/logo-Figaro-768x768.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/logo-Figaro.png 900w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1053\" class=\"wp-caption-text\">La guerre du bio pourrait bien emporter l&rsquo;un des leader du secteur : l&rsquo;enseigne biocoop !<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1028\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.observatoiredelafranchise.fr\/dossier-franchise\/naturalia-devoile-un-nouveau-concept-et-vise-le-cap-des-200-unites-avant-la-fin-2019-grace-a-la-franchise-1783.htm\" target=\"_blank\" rel=\"https:\/\/www.observatoiredelafranchise.fr\/dossier-franchise\/naturalia-devoile-un-nouveau-concept-et-vise-le-cap-des-200-unites-avant-la-fin-2019-grace-a-la-franchise-1783.htm noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1028\" class=\"wp-image-1028 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/009-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1028\" class=\"wp-caption-text\">D\u00e9couvrez la strat\u00e9gie d&rsquo;expansion de la Franchise Naturalia, issue du groupe Casino.<\/p><\/div><\/td>\n<td>\n<p><div id=\"attachment_916\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.observatoiredelafranchise.fr\/dossier-franchise\/naturalia-devoile-un-nouveau-concept-et-vise-le-cap-des-200-unites-avant-la-fin-2019-grace-a-la-franchise-1783.htm\" target=\"_blank\" rel=\"https:\/\/www.observatoiredelafranchise.fr\/dossier-franchise\/naturalia-devoile-un-nouveau-concept-et-vise-le-cap-des-200-unites-avant-la-fin-2019-grace-a-la-franchise-1783.htm noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-916\" class=\"wp-image-916 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/fashnet-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-916\" class=\"wp-caption-text\">Une courte mais efficace \u00e9tude de march\u00e9 sur le mois de f\u00e9vrier qui met en avant les bonnes performances du march\u00e9 de la chaussure.<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/retail-1220\/Diaporamas\/les-grands-enjeux-grande-consommation-338498\/fin-hyper-consommation-338499.htm\" target=\"_blank\" rel=\"https:\/\/www.e-marketing.fr\/thematique\/retail-1220\/diaporamas\/les-grands-enjeux-grande-consommation-338498\/fin-hyper-consommation-338499.htm noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">Un diaporama captivant et essentiel sur les enjeux de la grande distribution. A lire et \u00e0 relire !<\/p><\/div><\/td>\n<td>\n<div id=\"attachment_897\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/viuz.com\/annonce\/2019\/03\/26\/en-2019-les-marques-veulent-reprendre-le-controle-sur-leurs-donnees-clients-selon-le-dernier-rapport-tendances-digitales-dadobe\/\" target=\"_blank\" rel=\"https:\/\/viuz.com\/annonce\/2019\/03\/26\/en-2019-les-marques-veulent-reprendre-le-controle-sur-leurs-donnees-clients-selon-le-dernier-rapport-tendances-digitales-dadobe\/ noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-897\" class=\"wp-image-897 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/iz-150x73.png\" alt=\"\" width=\"150\" height=\"73\" \/><\/a><p id=\"caption-attachment-897\" class=\"wp-caption-text\">Une \u00e9tude de Adobe qui met en relief la n\u00e9cessit\u00e9 pour les marques de reprendre le contr\u00f4le de leurs donn\u00e9es dans le monde de la BIG DATA.<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1054\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.presse-citron.net\/apple-card-carte-bancaire-pourrait-revolutionner\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1054\" class=\"wp-image-1054 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/Presse-Citron-Logo-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1054\" class=\"wp-caption-text\">Apr\u00e8s s&rsquo;\u00eatre lanc\u00e9 dans la finance en 2014, avoir mis sur le march\u00e9 la premi\u00e8re solution de paiement sans contact et par smartphone, Apple s&rsquo;attaque \u00e0 la carte bancaire !<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/strategies-1255\/Diaporamas\/les-idees-experience-client-mars-338350\/burger-king-defie-starbucks-son-abonnement-cafe-338351.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">Le site RelationClientMag.fr propose r\u00e9guli\u00e8rement de mettre en avant les innovations de quelques enseignes dans l\u2019exp\u00e9rience client.<\/p><\/div><\/td>\n<td style=\"text-align: center\" colspan=\"2\">\n<div class=\"mceTemp\"><\/div>\n<div id=\"attachment_825\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.olivierdauvers.fr\/2019\/03\/18\/a-pessac-casino-devoile-son-magasin-de-demain-a-grand-renfort-de-technos\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-825\" class=\"wp-image-825 size-medium\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/le-web-grande-conso-300x163.png\" alt=\"\" width=\"300\" height=\"163\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/le-web-grande-conso-300x163.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/le-web-grande-conso.png 392w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-825\" class=\"wp-caption-text\">Merci \u00e0 <strong>Morgane Bourges-Le Goff q<\/strong>ui a attir\u00e9 mon attention sur cet article en lien direct avec la vid\u00e9o post\u00e9e dans la revue de presse de la semaine derni\u00e8re.<\/p><\/div>\n<div class=\"mceTemp\"><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: 10pt\">Un grand merci \u00e0 <strong>Alexia Estay<\/strong>, contributrice r\u00e9guli\u00e8re, qui attire notre attention sur les 3 articles suivants :<\/span><\/p>\n<table style=\"height: 31px\" width=\"629\">\n<tbody>\n<tr>\n<td style=\"width: 198.333px;text-align: center\">\n<p><div id=\"attachment_861\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lemonde.fr\/economie\/article\/2019\/03\/14\/apres-l-oreal-unilever-cede-aux-sirenes-du-marche-des-cosmetiques-naturels_5436129_3234.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-861\" class=\"wp-image-861 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-Le-Monde-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-861\" class=\"wp-caption-text\">Apr\u00e8s LOr\u00e9al, Unilever, autre mastodonte de la cosm\u00e9tique, sort sa gamme de produits naturels&#8230; La pr\u00e9servation de notre environnement devient enfin un argument de vente !<\/p><\/div><\/td>\n<td style=\"width: 198.333px;text-align: center\">\n<p><div id=\"attachment_974\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.challenges.fr\/entreprise\/commerce-facebook-lance-le-paiement-sur-instagram_648972\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-974\" class=\"wp-image-974 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/Logo_Challenges-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-974\" class=\"wp-caption-text\">Il est loin le temps ou il n&rsquo;y avait que 3 moyens de paiement&#8230; Saviez-vous que nous allons bient\u00f4t pouvoir payer sur Instagram ?<\/p><\/div><\/td>\n<td style=\"width: 198.333px;text-align: center\">\n<p><div id=\"attachment_880\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-marketing.fr\/Thematique\/retail-1095\/Infographies\/Les-pratiques-achats-consommateurs-fran-ais-338202.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-880\" class=\"wp-image-880 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/logo-emarket-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-880\" class=\"wp-caption-text\">Tout, ou presque, sur les habitudes d&rsquo;achat du consommateur fran\u00e7ais un en seul document. INDISPENSABLE !<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Deux vid\u00e9o bonus cette semaine :<\/p>\n<p>Vous avez \u00e9t\u00e9 nombreux \u00e0 m&rsquo;interpeller sur l&rsquo;\u00e9mission Capital de samedi dernier \u00ab\u00a0Internet menace, l&rsquo;hypermarch\u00e9 contre-attaque&#8230;\u00a0\u00bb<\/p>\n<p>Certain parmi vous aimeraient r\u00e9cup\u00e9rer la vid\u00e9o mais ne savent pas vraiment comment proc\u00e9der. Je vous conseille d&rsquo;utiliser le logiciel CapTv. La premi\u00e8re vid\u00e9o ci-dessous vous explique comment l&rsquo;installer et l&rsquo;utiliser. Elle n&rsquo;est pas toute jeune mais le logiciel n&rsquo;a pas vraiment chang\u00e9, si ce n&rsquo;est qu&rsquo;il est \u00e0 nouveau possible d&rsquo;acc\u00e9der aux cha\u00eenes du groupe M6.<\/p>\n<p>La deuxi\u00e8me vid\u00e9o est un court reportage sur le Paris Retail Week. A montrer aux \u00e9l\u00e8ves.<\/p>\n<p>&nbsp;<\/p>\n<table style=\"height: 277px\" width=\"631\">\n<tbody>\n<tr>\n<td style=\"width: 252.933px\">\n<p><div id=\"attachment_1055\" style=\"width: 229px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.youtube.com\/watch?v=3J4F3FrbxjQ\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1055\" class=\"wp-image-1055\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/captvty-logo-300x256.png\" alt=\"\" width=\"219\" height=\"187\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/captvty-logo-300x256.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/captvty-logo.png 363w\" sizes=\"auto, (max-width: 219px) 100vw, 219px\" \/><\/a><p id=\"caption-attachment-1055\" class=\"wp-caption-text\">Tutoriel pour CapTv<\/p><\/div><\/td>\n<td style=\"width: 355.067px\"><a href=\"\\Users\\Utilisateur\\Desktop\\Site acad\u00e9mique\\Logo journaux\\2019-03-30 14_57_56-[Paris Retail Week] Les innovations du commerce du futur - YouTube.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1056 size-medium\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/2019-03-30-14_57_56-Paris-Retail-Week-Les-innovations-du-commerce-du-futur-YouTube-300x237.png\" alt=\"\" width=\"300\" height=\"237\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/2019-03-30-14_57_56-Paris-Retail-Week-Les-innovations-du-commerce-du-futur-YouTube-300x237.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/2019-03-30-14_57_56-Paris-Retail-Week-Les-innovations-du-commerce-du-futur-YouTube-768x607.png 768w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/2019-03-30-14_57_56-Paris-Retail-Week-Les-innovations-du-commerce-du-futur-YouTube-1024x809.png 1024w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/2019-03-30-14_57_56-Paris-Retail-Week-Les-innovations-du-commerce-du-futur-YouTube.png 1536w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse &nbsp; Un grand merci \u00e0 Alexia Estay, contributrice r\u00e9guli\u00e8re, qui attire notre attention sur les 3 articles suivants : &nbsp; Deux vid\u00e9o bonus cette semaine : Vous avez \u00e9t\u00e9 nombreux \u00e0 m&rsquo;interpeller sur &hellip; <\/p>\n<p><a class=\"more-link block-button\" href=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/03\/30\/revue-de-presse-du-31-04\/\">Lire la Suite &raquo;<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1052","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=1052"}],"version-history":[{"count":3,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1052\/revisions"}],"predecessor-version":[{"id":1058,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1052\/revisions\/1058"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=1052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=1052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=1052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}