{"id":1037,"date":"2019-03-23T16:37:56","date_gmt":"2019-03-23T15:37:56","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=1037"},"modified":"2019-05-04T16:45:30","modified_gmt":"2019-05-04T14:45:30","slug":"revue-de-presse-du-24-03-2019","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/03\/23\/revue-de-presse-du-24-03-2019\/","title":{"rendered":"Revue de presse du 24\/03\/2019"},"content":{"rendered":"\n<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n\n\n\n<p>Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><\/tr><\/tbody><\/table>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.usine-digitale.fr\/article\/leclerc-ouvre-son-2e-drive-pieton-dans-paris-une-brique-de-la-strategie-digitale-de-l-enseigne-et-un-pied-de-nez-a-amazon.N820680\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"40\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/logo-usine-digitale-150x40.png\" alt=\"\" class=\"wp-image-1038\" \/><\/a><figcaption>E. Leclerc, avec le d\u00e9veloppement des drive pi\u00e9tons met en place une strat\u00e9gie pour reconqu\u00e9rir les parts de march\u00e9 vol\u00e9es par AMAZON<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.larevuedudigital.com\/intersport-ameliore-ses-ventes-en-dematerialisant-sa-carte-de-fidelite-sur-le-wallet-mobile\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/logo-la-revue-du-digital-150x150.png\" alt=\"\" class=\"wp-image-851\" \/><\/a><figcaption>La d\u00e9mat\u00e9rialisation de le carte de fid\u00e9lit\u00e9 chez Intersport et les int\u00e9r\u00eats de cette strat\u00e9gie.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/comment-fnac-darty-mesure-avec-google-le-roi-en-magasin-de-ses-campagnes-digitales,314181\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" class=\"wp-image-829\" \/><\/a><figcaption>Comment FNAC Darty calcule le retour sur investissement de ses campagnes digitales avec Google.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/Breves\/L-omnicanal-est-mort--338274.htm\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/ecommercemag-logo-150x150.jpg\" alt=\"\" class=\"wp-image-941\" \/><\/a><figcaption>L&rsquo;omnicanalit\u00e9 \u00e9volue d\u00e9j\u00e0&#8230; Connaissez vous le \u00ab\u00a0Commerce Unifi\u00e9\u00a0\u00bb ?<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/index-150x150.jpg\" alt=\"\" class=\"wp-image-988\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/index-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/index.jpg 225w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><figcaption>Le smart marketing, une strat\u00e9gie ou c&rsquo;est le client qui est smart !<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/google-lance-officiellement-sa-marketplace-google-shopping-actions-en-france,314081\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" class=\"wp-image-829\" \/><\/a><figcaption>Attention \u00e0 l&rsquo;arriv\u00e9e de la market place du g\u00e9ant d&rsquo;internet : Google shopping actions arrive&#8230;<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.lesechos.fr\/idees-debats\/cercle\/cercle-194054-comment-walmart-a-reussi-sa-transformation-numerique-2253590.php\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"137\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/les-echos-150x137.png\" alt=\"\" class=\"wp-image-827\" \/><\/a><figcaption>Les Echos nous d\u00e9voilent comment le g\u00e9ant Am\u00e9ricain de la grande distribution a fait pour r\u00e9ussir sa transformation digitale <br><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.journaldunet.com\/ebusiness\/expert\/70774\/innovation--tech-et-digital---la-triple-illusion.shtml\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN-150x150.png\" alt=\"\" class=\"wp-image-860\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN-150x150.png 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/12\/Logo-JDN.png 225w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><figcaption>L&rsquo;innovation au coeur de la croissance, cela vous dit quelque chose ? Certaines entreprises en ont fait leur strat\u00e9gie, en oubliant peut \u00eatre que la cl\u00e9 pour s&rsquo;en sortir c&rsquo;est le client&#8230;<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.challenges.fr\/finance-et-marche\/les-ventes-de-champagne-au-plus-bas-depuis-2004_648580\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/0011-150x150.jpg\" alt=\"\" class=\"wp-image-1039\" \/><\/a><figcaption>Vous reprendrez bien un peu champagne avec votre \u00e9tude de march\u00e9 ?<\/figcaption><\/figure><\/div>\n\n\n\n<p>Cette semaine, les coll\u00e8gues de l&rsquo;acad\u00e9mie ont \u00e9t\u00e9 tr\u00e8s actifs car ils m&rsquo;ont fait parvenir des liens vers une vid\u00e9o et  articles tr\u00e8s int\u00e9ressants. <strong>Merci \u00e0 Alexia Estay<\/strong> pour les deux articles et cette deuxi\u00e8me contribution.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.lesechos.fr\/industrie-services\/conso-distribution\/0600937945954-face-a-la-crise-du-marche-de-lhabillement-ca-se-donne-un-coup-de-jeune-en-france-2254223.php\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"137\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/les-echos-150x137.png\" alt=\"\" class=\"wp-image-827\" \/><\/a><figcaption>Quelle strat\u00e9gie pour C&amp;A face \u00e0 la crise de son march\u00e9 ?<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/0012-150x150.png\" alt=\"\" class=\"wp-image-1040\" \/><figcaption>M\u00eame Center Parc se met \u00e0 la digitalisation !<\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse Cette semaine, les coll\u00e8gues de l&rsquo;acad\u00e9mie ont \u00e9t\u00e9 tr\u00e8s actifs car ils m&rsquo;ont fait parvenir des liens vers une vid\u00e9o et articles tr\u00e8s int\u00e9ressants. Merci \u00e0 Alexia Estay pour les deux articles et &hellip; <\/p>\n<p><a class=\"more-link block-button\" href=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/03\/23\/revue-de-presse-du-24-03-2019\/\">Lire la Suite &raquo;<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1037","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=1037"}],"version-history":[{"count":1,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1037\/revisions"}],"predecessor-version":[{"id":1042,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1037\/revisions\/1042"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=1037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=1037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=1037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}