{"id":1024,"date":"2019-03-16T14:50:26","date_gmt":"2019-03-16T13:50:26","guid":{"rendered":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/?p=1024"},"modified":"2019-05-04T16:45:36","modified_gmt":"2019-05-04T14:45:36","slug":"revue-de-presse-du-17-03-19","status":"publish","type":"post","link":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/03\/16\/revue-de-presse-du-17-03-19\/","title":{"rendered":"Revue de presse du 17\/03\/19"},"content":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil <a href=\"https:\/\/www.scoop.it\/\">Scoop it ! :<\/a><\/p>\n<p>Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse<\/p>\n<p>&nbsp;<\/p>\n<table width=\"628\">\n<tbody>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1025\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.consulendo.com\/2019\/03\/entreprises-en-franchise-tendances-2018-2019\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1025\" class=\"wp-image-1025 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/006-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1025\" class=\"wp-caption-text\">Un bilan g\u00e9n\u00e9ral et les perspectives \u00e0 venir de la franchise en France.<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1028\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.observatoiredelafranchise.fr\/dossier-franchise\/focus-sur-le-groupe-casino-de-la-tradition-au-phygital-1758.htm\" target=\"_blank\" rel=\"https:\/\/www.observatoiredelafranchise.fr\/dossier-franchise\/focus-sur-le-groupe-casino-de-la-tradition-au-phygital-1758.htm noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1028\" class=\"wp-image-1028 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/009-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1028\" class=\"wp-caption-text\">La nouvelle strat\u00e9gie du groupe Casino pour entrer dans l&rsquo;\u00e8re du Phygital. <span style=\"color: #ff0000\"><strong>Merci \u00e0 Alexia Estay d&rsquo;Agen pour ce lien !<\/strong><\/span><\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_829\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.lsa-conso.fr\/l-omnicanalite-priorite-des-clients-etude,295321\" target=\"_blank\" rel=\"https:\/\/www.lsa-conso.fr\/l-omnicanalite-priorite-des-clients-etude,295321 noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2018\/11\/LSA-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-829\" class=\"wp-caption-text\"><span style=\"color: #ff0000\"><strong>Encore merci \u00e0 Alexia Estay<\/strong><\/span> pour ce deuxi\u00e8me article : Des donn\u00e9es tr\u00e8s actualis\u00e9es sur l&rsquo;impact de l&rsquo;omnicanalit\u00e9.<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td>\n<p><div id=\"attachment_988\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/relation-client-quels-chatbots-adopter-et-pour-quels-usages\/\" target=\"_blank\" rel=\"https:\/\/comarketing-news.fr\/relation-client-quels-chatbots-adopter-et-pour-quels-usages\/ noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-988\" class=\"wp-image-988 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/index-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/index-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/index.jpg 225w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-988\" class=\"wp-caption-text\">Les chatbot, cette notion doit vous parler un peu plus aujourd&rsquo;hui. Voil\u00e0 un article tr\u00e8s int\u00e9ressant \u00e0 ce sujet.<\/p><\/div><\/td>\n<td>\n<div id=\"attachment_956\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.webmarketing-com.com\/2019\/01\/23\/87745-2019-lannee-du-dropshipping\" target=\"_blank\" rel=\"https:\/\/www.webmarketing-com.com\/2019\/01\/23\/87745-2019-lannee-du-dropshipping noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-956\" class=\"wp-image-956 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/01\/01-logo-classique-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-956\" class=\"wp-caption-text\">Le dropshipping c&rsquo;est quoi ? Comment \u00e7a marche ? Et pourquoi est-ce tendance en 2019 ?<\/p><\/div>\n<div class=\"mceTemp\" style=\"text-align: center\"><\/div>\n<\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_972\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/lehub.laposte.fr\/tendances\/fidelite-mobile-bouleverse-enfin-cartes\" target=\"_blank\" rel=\"https:\/\/lehub.laposte.fr\/tendances\/fidelite-mobile-bouleverse-enfin-cartes noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-972\" class=\"wp-image-972 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/logo_mobile-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-972\" class=\"wp-caption-text\">Avec le smartphone, vos cartes de fid\u00e9lit\u00e9 \u00e9voluent. Avec Wallet, adieu les cartes physiques, bonjour les cartes virtuelles !<\/p><\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1016\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/strategies-1255\/Breves\/Quelles-seront-attentes-consommateurs-337898.htm\" target=\"_blank\" rel=\"https:\/\/www.relationclientmag.fr\/thematique\/strategies-1255\/breves\/quelles-seront-attentes-consommateurs-337898.htm noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1016\" class=\"wp-image-1016 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/005-150x117.jpg\" alt=\"\" width=\"150\" height=\"117\" \/><\/a><p id=\"caption-attachment-1016\" class=\"wp-caption-text\">Et voil\u00e0 ce que les experts du marketing pr\u00e9disent sur l&rsquo;\u00e9volution de nos consommateurs !<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_1026\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/finance.sia-partners.com\/20190305\/paiements-par-smartphone-qr-code-carte-bancaire-nfc-tour-du-monde-des-paiements-sans\" target=\"_blank\" rel=\"http:\/\/finance.sia-partners.com\/20190305\/paiements-par-smartphone-qr-code-carte-bancaire-nfc-tour-du-monde-des-paiements-sans noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1026\" class=\"wp-image-1026 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/008-150x105.png\" alt=\"\" width=\"150\" height=\"105\" \/><\/a><p id=\"caption-attachment-1026\" class=\"wp-caption-text\">Le paiement sans contact, nouveau moyen de payer qui explose aujourd&rsquo;hui. Une vrai r\u00e9volution \u00e0 laquelle les commerces vont devoir s&rsquo;adapter tr\u00e8s rapidement !<\/p><\/div><\/td>\n<td style=\"text-align: center\">\n<p><div id=\"attachment_988\" style=\"width: 160px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/comarketing-news.fr\/le-panier-moyen-continue-de-chuter-et-ce-nest-pas-forcement-une-mauvaise-nouvelle\/\" target=\"_blank\" rel=\"https:\/\/comarketing-news.fr\/le-panier-moyen-continue-de-chuter-et-ce-nest-pas-forcement-une-mauvaise-nouvelle\/ noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-988\" class=\"wp-image-988 size-thumbnail\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/index-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/index-150x150.jpg 150w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/02\/index.jpg 225w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-988\" class=\"wp-caption-text\">Chute du panier moyen sur les commandes en ligne en France ! Et ce n&rsquo;est m\u00eame pas une mauvaise nouvelle ?<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Deux vid\u00e9o bonus cette semaine :<\/p>\n<p>La premi\u00e8re est un tutoriel pour l&rsquo;utilisation de G\u00e9nially que vous avez peut \u00eatre d\u00e9couvert lors d&rsquo;une r\u00e9cente formation sur la r\u00e9novation de nos bac pro. la deuxi\u00e8me nous est propos\u00e9e par <span style=\"color: #ff0000\"><strong>Sandrine Joanez<\/strong><\/span>. <strong><span style=\"color: #ff0000\">Un grand merci \u00e0 elle<\/span><\/strong> <span style=\"color: #ff0000\"><strong>!<\/strong><\/span> Vous y d\u00e9couvrirez comment une GMS de Pessac a mis en place un robot charg\u00e9 de d\u00e9tecter les produits \u00e0 r\u00e9approvisionner.<\/p>\n<table>\n<tbody>\n<tr>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=Tp_3kTXG-7w\" target=\"_blank\" rel=\"https:\/\/www.youtube.com\/watch?v=tp_3ktxg-7w noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1033 size-medium\" title=\"https:\/\/www.youtube.com\/watch?v=Tp_3kTXG-7w\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/01-300x119.png\" alt=\"\" width=\"300\" height=\"119\" srcset=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/01-300x119.png 300w, https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/01.png 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=sSjltSHyRTY\" target=\"_blank\" rel=\"https:\/\/www.youtube.com\/watch?v=ssjltshyrty noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1032 size-medium\" src=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-content\/uploads\/sites\/15\/2019\/03\/2019-03-16-17_10_16-Journal-20h00_France-2_2019_03_14_20_00.ts-Lecteur-multim\u00e9dia-VLC-300x226.png\" alt=\"\" width=\"300\" height=\"226\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelques articles int\u00e9ressants obtenus gr\u00e2ce \u00e0 l&rsquo;outil Scoop it ! : Cliquez sur le logo du m\u00e9dia proposant l&rsquo;article qui vous int\u00e9resse &nbsp; &nbsp; Deux vid\u00e9o bonus cette semaine : La premi\u00e8re est un tutoriel pour l&rsquo;utilisation de G\u00e9nially que vous avez peut \u00eatre d\u00e9couvert lors d&rsquo;une r\u00e9cente formation sur la r\u00e9novation de nos bac &hellip; <\/p>\n<p><a class=\"more-link block-button\" href=\"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/2019\/03\/16\/revue-de-presse-du-17-03-19\/\">Lire la Suite &raquo;<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1024","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"_links":{"self":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/comments?post=1024"}],"version-history":[{"count":7,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1024\/revisions"}],"predecessor-version":[{"id":1093,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/posts\/1024\/revisions\/1093"}],"wp:attachment":[{"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/media?parent=1024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/categories?post=1024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ent2d.ac-bordeaux.fr\/disciplines\/commerce-vente\/wp-json\/wp\/v2\/tags?post=1024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}